Social media marketing: how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
London
Futuretext
2009
|
Schlagworte: | |
Beschreibung: | Literaturverz. S. 195 - 200 |
Beschreibung: | IV, 206 S. Ill., graph. Darst |
ISBN: | 9780955606977 0955606977 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV040366647 | ||
003 | DE-604 | ||
005 | 20121015 | ||
007 | t| | ||
008 | 120816s2009 xx ad|| |||| 00||| eng d | ||
020 | |a 9780955606977 |9 978-0-9556069-7-7 | ||
020 | |a 0955606977 |9 0-9556069-7-7 | ||
035 | |a (OCoLC)725828643 | ||
035 | |a (DE-599)BVBBV040366647 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-355 | ||
084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
245 | 1 | 0 | |a Social media marketing |b how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem |c by Ajit Jaokar .. |
264 | 1 | |a London |b Futuretext |c 2009 | |
300 | |a IV, 206 S. |b Ill., graph. Darst | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Literaturverz. S. 195 - 200 | ||
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
689 | 0 | 1 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |D s |
689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |C b |5 DE-604 | |
700 | 1 | |a Jaokar, Ajit |e Sonstige |4 oth | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025220360 |
Datensatz im Suchindex
_version_ | 1817613216223592448 |
---|---|
adam_text | |
any_adam_object | |
building | Verbundindex |
bvnumber | BV040366647 |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)725828643 (DE-599)BVBBV040366647 |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV040366647</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20121015</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">120816s2009 xx ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780955606977</subfield><subfield code="9">978-0-9556069-7-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0955606977</subfield><subfield code="9">0-9556069-7-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)725828643</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040366647</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social media marketing</subfield><subfield code="b">how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem</subfield><subfield code="c">by Ajit Jaokar ..</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Futuretext</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IV, 206 S.</subfield><subfield code="b">Ill., graph. Darst</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 195 - 200</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Soziales Netzwerk</subfield><subfield code="0">(DE-588)4055762-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jaokar, Ajit</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025220360</subfield></datafield></record></collection> |
id | DE-604.BV040366647 |
illustrated | Illustrated |
indexdate | 2024-12-05T15:03:59Z |
institution | BVB |
isbn | 9780955606977 0955606977 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025220360 |
oclc_num | 725828643 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR |
owner_facet | DE-355 DE-BY-UBR |
physical | IV, 206 S. Ill., graph. Darst |
publishDate | 2009 |
publishDateSearch | 2009 |
publishDateSort | 2009 |
publisher | Futuretext |
record_format | marc |
spelling | Social media marketing how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem by Ajit Jaokar .. London Futuretext 2009 IV, 206 S. Ill., graph. Darst txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 195 - 200 Marketing (DE-588)4037589-4 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Soziale Software (DE-588)7550143-0 s Soziales Netzwerk (DE-588)4055762-5 s Marketing (DE-588)4037589-4 s b DE-604 Jaokar, Ajit Sonstige oth |
spellingShingle | Social media marketing how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem Marketing (DE-588)4037589-4 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Soziale Software (DE-588)7550143-0 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4055762-5 (DE-588)7550143-0 |
title | Social media marketing how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem |
title_auth | Social media marketing how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem |
title_exact_search | Social media marketing how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem |
title_full | Social media marketing how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem by Ajit Jaokar .. |
title_fullStr | Social media marketing how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem by Ajit Jaokar .. |
title_full_unstemmed | Social media marketing how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem by Ajit Jaokar .. |
title_short | Social media marketing |
title_sort | social media marketing how data analytics helps to monetize the user base in telecoms social networks media and advertising in a converged ecosystem |
title_sub | how data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem |
topic | Marketing (DE-588)4037589-4 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Soziale Software (DE-588)7550143-0 gnd |
topic_facet | Marketing Soziales Netzwerk Soziale Software |
work_keys_str_mv | AT jaokarajit socialmediamarketinghowdataanalyticshelpstomonetizetheuserbaseintelecomssocialnetworksmediaandadvertisinginaconvergedecosystem |