Handbook of pricing research in marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
Cheltenham [u.a.]
Edward Elgar
2010
|
| Ausgabe: | paperb. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXI, 593 S. graph. Darst. 25 cm |
| ISBN: | 9781849804417 1849804419 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of pricing research in marketing |c ed. by Vithala R. Rao |
| 250 | |a paperb. ed. | ||
| 264 | 1 | |a Cheltenham [u.a.] |b Edward Elgar |c 2010 | |
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Datensatz im Suchindex
| _version_ | 1804149410997731328 |
|---|---|
| adam_text | Contents
List of contributors
vii
Foreword
xix
Acknowledgments
xxi
Introduction
1
Vithala R. Rao
PART I INTRODUCTION/FOUNDATIONS
1
Pricing objectives and strategies: a cross-country survey
9
Vithala R. Rao and Benjamin
Kar
tono
2
Willingness to pay: measurement and managerial implications
37
Kamel
Jedidi and Sharon Jagpal
3
Measurement of own- and cross-price effects
61
Qing Liu, Thomas Otter and Greg M. Allenby
4
Behavioral pricing
76
Aradhna Krishna
5
Consumer search and pricing
91
Brian T. Ratchford
6
Structural models of pricing
108
Tat Chan, Vrinda Kadiyali and Ping Xiao
7
Heuristics in numerical cognition: implications for pricing
132
Manoj Thomas and
Vichi
Morwitz
8
Price cues and customer price knowledge
150
Eric
Τ
Anderson and Duncan I. Simester
PART II PRICING DECISIONS AND MARKETING MIX
9
Strategic pricing of new products and services
169
Rabikar Chatterjee
10
Product line pricing
216
Yuxin Chen
11
The design and pricing of bundles: a review of normative guidelines and
practical approaches
232
R. Venkatesh and Vijay Mahajan
vi
Contents
12
Pricing
of
national
brands
versus
store brands: market power components,
findings and research opportunities
258
Koen Pauwels
and Shuba Srinivasan
13
Trade promotions
283
Chakravarthi Narasimhan
14
Competitive targeted pricing: perspectives from theoretical research
302
Z. John Zhang
15
Pricing in marketing channels
319
K. Sudhir and Sumon Datta
16
Nonlinear pricing
355
Raghuram Iyengar and Sunil Gupta
17
Dynamic pricing
384
P.B. (Seethu) Seetharaman
PART III SPECIAL TOPICS
18
Strategic pricing: an analysis of social influences
397
Wilfred Amaldoss and Sanjay Jain
19
Online and name-your-own-price auctions: a literature review
419
Young-Hoon Park and Xin Wang
20
Pricing under network effects
435
Hongju Liu and Pradeep K. Chintagunta
21
Advance selling theory
451
Jinhong Xie and Steven M. Shugan
22
Pricing and revenue management
477
Sheryl E. Kimes
23
Pharmaceutical pricing
488
Samuel
H. Kina
and
Marta Wosinska
24
Pricing for nonprofit organizations
512
Yong Liu and Charles B.
Weinberg
25
Pricing in services
535
Stowe Shoemaker and Anna S.
Mattila
26
Strategic pricing response and optimization in operations management
557
Teck H.
Ho and Xuanming
Su
Index
581
Pricing is an essential aspect of the marketing mix for brands and
products. Further, pricing research in marketing is interdisciplinary,
utilizing economic and psychological concepts with special emphasis on
measurement and estimation. This unique Handbook provides current
knowledge of pricing in a single, authoritative volume and brings together
new cutting-edge research by established marketing scholars on a range
of topics in the area.
The environment in which pricing decisions and transactions are
implemented has changed dramatically, mainly due to the advent of the
Internet and the practices of advance selling and yield management. Over
the years, marketing scholars have incorporated developments in game
theory and microeconomics, behavioral decision theory, psychological
and social dimensions and newer market mechanisms of auctions in their
contributions to pricing research. These chapters, specifically written for
this Handbook, cover these various developments and concepts as
applied to tackling pricing problems.
Academics and doctoral students in marketing and applied economics,
as well as pricing-focused business practitioners and consultants, will
appreciate the state-of-the-art research herein.
|
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| discipline | Wirtschaftswissenschaften |
| edition | paperb. ed. |
| format | Book |
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| isbn | 9781849804417 1849804419 |
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| spellingShingle | Handbook of pricing research in marketing Preistheorie (DE-588)4115623-7 gnd Marketing (DE-588)4037589-4 gnd Preispolitik (DE-588)4047118-4 gnd Preisbildung (DE-588)4047103-2 gnd |
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| title | Handbook of pricing research in marketing |
| title_auth | Handbook of pricing research in marketing |
| title_exact_search | Handbook of pricing research in marketing |
| title_full | Handbook of pricing research in marketing ed. by Vithala R. Rao |
| title_fullStr | Handbook of pricing research in marketing ed. by Vithala R. Rao |
| title_full_unstemmed | Handbook of pricing research in marketing ed. by Vithala R. Rao |
| title_short | Handbook of pricing research in marketing |
| title_sort | handbook of pricing research in marketing |
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| topic_facet | Preistheorie Marketing Preispolitik Preisbildung Aufsatzsammlung |
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