Marketing: real people, real choices
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ [u.a.]
Prentice Hall
2012
|
| Ausgabe: | 7. ed., international ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | XXIV, 594 S. Ill., graph. Darst. 28 cm |
| ISBN: | 9780132176842 013217684X |
Internformat
MARC
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| 250 | |a 7. ed., international ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ [u.a.] |b Prentice Hall |c 2012 | |
| 300 | |a XXIV, 594 S. |b Ill., graph. Darst. |c 28 cm | ||
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Datensatz im Suchindex
| _version_ | 1804149398193569792 |
|---|---|
| adam_text | MARKETING
/ SOLOMON, MICHAEL R.
: 2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WELCOME TO THE WORLD OF MARKETING : CREATE AND DELIVER VALUE
STRATEGIC MARKET PLANNING : TAKE THE BIG PICTURE
THRIVE IN THE MARKETING ENVIRONMENT : THE WORLD IS FLAT
MARKETING RESEARCH : GATHER, ANALYZE, AND USE INFORMATION
CONSUMER BEHAVIOR : HOW AND WHY WE BUY
BUSINESS-TO-BUSINESS MARKETS : HOW AND WHY ORGANIZATIONS BUY
SHARPEN THE FOCUS : TARGET MARKETING STRATEGIES AND CUSTOMER
RELATIONSHIP MANAGEMENT
CREATE THE PRODUCT
MANAGE THE PRODUCT
SERVICES AND OTHER INTANGIBLES : MARKETING THE PRODUCT THAT ISN T THERE
PRICE THE PRODUCT
OLD AND NEW MEDIA : FROM ONE-TO-MANY TO MANY-TO-MANY
ONE TO MANY : ADVERTISING, PUBLIC RELATIONS, AND CONSUMER SALES
PROMOTION
ONE TO ONE : TRADE PROMOTION, DIRECT MARKETING, AND PERSONAL SELLING
DELIVER VALUE THROUGH SUPPLY CHAIN MANAGEMENT, CHANNELS OF DISTRIBUTION,
AND LOGISTICS
RETAILING : BRICKS AND CLICKS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| author | Solomon, Michael R. 1956- Marshall, Greg W. Stuart, Elnora W. |
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| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)815886908 (DE-599)BVBBV040358200 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed., international ed. |
| format | Book |
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| spelling | Solomon, Michael R. 1956- Verfasser (DE-588)129227684 aut Marketing real people, real choices Michael R. Solomon ; Greg W. Marshall ; Elnora W. Stuart 7. ed., international ed. Upper Saddle River, NJ [u.a.] Prentice Hall 2012 XXIV, 594 S. Ill., graph. Darst. 28 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Marketing Vocational guidance Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s 3\p DE-604 Marshall, Greg W. Verfasser (DE-588)135815533 aut Stuart, Elnora W. Verfasser (DE-588)170703878 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025212112&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Solomon, Michael R. 1956- Marshall, Greg W. Stuart, Elnora W. Marketing real people, real choices Marketing Vocational guidance Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Marketing real people, real choices |
| title_auth | Marketing real people, real choices |
| title_exact_search | Marketing real people, real choices |
| title_full | Marketing real people, real choices Michael R. Solomon ; Greg W. Marshall ; Elnora W. Stuart |
| title_fullStr | Marketing real people, real choices Michael R. Solomon ; Greg W. Marshall ; Elnora W. Stuart |
| title_full_unstemmed | Marketing real people, real choices Michael R. Solomon ; Greg W. Marshall ; Elnora W. Stuart |
| title_short | Marketing |
| title_sort | marketing real people real choices |
| title_sub | real people, real choices |
| topic | Marketing Vocational guidance Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Vocational guidance Marketing Einführung Lehrbuch |
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