Dimensions and effects of perceived fit in cause related marketing: theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Saarbrücken
Südwestdeutscher Verl. für Hochschulschriften
2011
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| Subjects: | |
| Physical Description: | V, 347 S., annex graph. Darst. |
| ISBN: | 9783838122779 |
Staff View
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| isbn | 9783838122779 |
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| spelling | Hassek-Eder, Elisabeth Verfasser (DE-588)1025402677 aut Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Elisabeth Hassek-Eder Saarbrücken Südwestdeutscher Verl. für Hochschulschriften 2011 V, 347 S., annex graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zugl.: Wien, Wirtschaftsuniv., Diss., 2011 Cause Related Marketing (DE-588)7845826-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Cause Related Marketing (DE-588)7845826-2 s DE-604 |
| spellingShingle | Hassek-Eder, Elisabeth Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Cause Related Marketing (DE-588)7845826-2 gnd |
| subject_GND | (DE-588)7845826-2 (DE-588)4113937-9 |
| title | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance |
| title_auth | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance |
| title_exact_search | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance |
| title_full | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Elisabeth Hassek-Eder |
| title_fullStr | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Elisabeth Hassek-Eder |
| title_full_unstemmed | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Elisabeth Hassek-Eder |
| title_short | Dimensions and effects of perceived fit in cause related marketing |
| title_sort | dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a crm alliance |
| title_sub | theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance |
| topic | Cause Related Marketing (DE-588)7845826-2 gnd |
| topic_facet | Cause Related Marketing Hochschulschrift |
| work_keys_str_mv | AT hassekederelisabeth dimensionsandeffectsofperceivedfitincauserelatedmarketingtheoreticalandempiricalanalysisoftheconsumerperceptionoffitanditseffectsonbothpartnerstoacrmalliance |