Dimensions and effects of perceived fit in cause related marketing: theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Saarbrücken
Südwestdeutscher Verl. für Hochschulschriften
2011
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| Schlagworte: | |
| Beschreibung: | V, 347 S., annex graph. Darst. |
| ISBN: | 9783838122779 |
Internformat
MARC
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| 100 | 1 | |a Hassek-Eder, Elisabeth |e Verfasser |0 (DE-588)1025402677 |4 aut | |
| 245 | 1 | 0 | |a Dimensions and effects of perceived fit in cause related marketing |b theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance |c Elisabeth Hassek-Eder |
| 264 | 1 | |a Saarbrücken |b Südwestdeutscher Verl. für Hochschulschriften |c 2011 | |
| 300 | |a V, 347 S., annex |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a Zugl.: Wien, Wirtschaftsuniv., Diss., 2011 | ||
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| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Cause Related Marketing |0 (DE-588)7845826-2 |D s |
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Datensatz im Suchindex
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| author | Hassek-Eder, Elisabeth |
| author_GND | (DE-588)1025402677 |
| author_facet | Hassek-Eder, Elisabeth |
| author_role | aut |
| author_sort | Hassek-Eder, Elisabeth |
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| building | Verbundindex |
| bvnumber | BV040357798 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)918242470 (DE-599)BVBBV040357798 |
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| indexdate | 2024-07-10T00:22:23Z |
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| isbn | 9783838122779 |
| language | English |
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| spelling | Hassek-Eder, Elisabeth Verfasser (DE-588)1025402677 aut Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Elisabeth Hassek-Eder Saarbrücken Südwestdeutscher Verl. für Hochschulschriften 2011 V, 347 S., annex graph. Darst. txt rdacontent n rdamedia nc rdacarrier Zugl.: Wien, Wirtschaftsuniv., Diss., 2011 Cause Related Marketing (DE-588)7845826-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Cause Related Marketing (DE-588)7845826-2 s DE-604 |
| spellingShingle | Hassek-Eder, Elisabeth Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Cause Related Marketing (DE-588)7845826-2 gnd |
| subject_GND | (DE-588)7845826-2 (DE-588)4113937-9 |
| title | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance |
| title_auth | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance |
| title_exact_search | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance |
| title_full | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Elisabeth Hassek-Eder |
| title_fullStr | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Elisabeth Hassek-Eder |
| title_full_unstemmed | Dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance Elisabeth Hassek-Eder |
| title_short | Dimensions and effects of perceived fit in cause related marketing |
| title_sort | dimensions and effects of perceived fit in cause related marketing theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a crm alliance |
| title_sub | theoretical and empirical analysis of the consumer perception of fit and its effects on both partners to a CrM-Alliance |
| topic | Cause Related Marketing (DE-588)7845826-2 gnd |
| topic_facet | Cause Related Marketing Hochschulschrift |
| work_keys_str_mv | AT hassekederelisabeth dimensionsandeffectsofperceivedfitincauserelatedmarketingtheoreticalandempiricalanalysisoftheconsumerperceptionoffitanditseffectsonbothpartnerstoacrmalliance |