Product innovation toolbox: a field guide to consumer understanding and research
Gespeichert in:
Format: | Elektronisch E-Book |
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Sprache: | English |
Veröffentlicht: |
Ames, Iowa [u.a.]
Wiley-Blackwell
2012
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Schlagworte: | |
Online-Zugang: | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118229248 |
Beschreibung: | Includes bibliographical references and index. - Enth. zahlr. Beitr. |
Beschreibung: | 1 Online-Ressource (XXIV, 392 S.) Ill., graph. Darst. |
ISBN: | 9781118229248 |
Internformat
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245 | 1 | 0 | |a Product innovation toolbox |b a field guide to consumer understanding and research |c edited by Jacqueline Beckley ; Dulce Paredes ; Kannapon Lopetcharat |
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336 | |b txt |2 rdacontent | ||
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500 | |a Includes bibliographical references and index. - Enth. zahlr. Beitr. | ||
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Datensatz im Suchindex
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ctrlnum | (OCoLC)874166062 (DE-599)GBV670551171 |
discipline | Wirtschaftswissenschaften Ökotrophologie |
format | Electronic eBook |
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indexdate | 2024-07-10T00:22:19Z |
institution | BVB |
isbn | 9781118229248 |
language | English |
lccn | 2011037446 |
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oclc_num | 874166062 |
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physical | 1 Online-Ressource (XXIV, 392 S.) Ill., graph. Darst. |
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publisher | Wiley-Blackwell |
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spelling | Product innovation toolbox a field guide to consumer understanding and research edited by Jacqueline Beckley ; Dulce Paredes ; Kannapon Lopetcharat Ames, Iowa [u.a.] Wiley-Blackwell 2012 1 Online-Ressource (XXIV, 392 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index. - Enth. zahlr. Beitr. Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Produktinnovation (DE-588)4047346-6 s Verbraucherverhalten (DE-588)4062644-1 s Verbraucherforschung (DE-588)4187567-9 s b DE-604 Beckley, Jacqueline H. Sonstige oth Paredes, Dulce Sonstige oth Lopetcharat, Kannapon Sonstige oth https://onlinelibrary.wiley.com/doi/book/10.1002/9781118229248 |
spellingShingle | Product innovation toolbox a field guide to consumer understanding and research Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Produktinnovation (DE-588)4047346-6 gnd |
subject_GND | (DE-588)4062644-1 (DE-588)4187567-9 (DE-588)4047346-6 (DE-588)4143413-4 |
title | Product innovation toolbox a field guide to consumer understanding and research |
title_auth | Product innovation toolbox a field guide to consumer understanding and research |
title_exact_search | Product innovation toolbox a field guide to consumer understanding and research |
title_full | Product innovation toolbox a field guide to consumer understanding and research edited by Jacqueline Beckley ; Dulce Paredes ; Kannapon Lopetcharat |
title_fullStr | Product innovation toolbox a field guide to consumer understanding and research edited by Jacqueline Beckley ; Dulce Paredes ; Kannapon Lopetcharat |
title_full_unstemmed | Product innovation toolbox a field guide to consumer understanding and research edited by Jacqueline Beckley ; Dulce Paredes ; Kannapon Lopetcharat |
title_short | Product innovation toolbox |
title_sort | product innovation toolbox a field guide to consumer understanding and research |
title_sub | a field guide to consumer understanding and research |
topic | Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Produktinnovation (DE-588)4047346-6 gnd |
topic_facet | Verbraucherverhalten Verbraucherforschung Produktinnovation Aufsatzsammlung |
url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781118229248 |
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