Marketing ethics: 1 Foundations of marketing ethics
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2012
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | SAGE library of marketing
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | LX, 356 S. graph. Darst. |
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Datensatz im Suchindex
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| adam_text | Titel: Bd. 1. Marketing ethics. Foundations of marketing ethics
Autor:
Jahr: 2012
Contents
Appendix of Sources xiii
Editors Introduction - Marketing Ethics: A Review of the Field xxvii
N. Craig Smith and Patrick E. Murphy
Volume I: Foundations of Marketing Ethics
1. A Model for Ethics in Marketing 1
Robert Barteb
2. Business and Marketing Ethics as Professional Ethics: Concepts,
Approaches and Typologies 13
Johannes Brinkmann
3. Marketing Managers: Caught in the Middle 37
E. Raymond Corey
4. Would You Want Your Daughter to Marry a Marketing Man? 47
Richard N. Farmer
5. Nature and Scope of Marketing Ethics 53
O.C. Ferrell
6. A Contingency Framework for Understanding Ethical Decision
Making in Marketing 73
O.C Ferrell and Larry G. Gresham
7. Ethical and Legal Foundations of Relational Marketing Exchanges 91
Gregory T. Gundlach and Patrick E. Murphy
8. A General Theory of Marketing Ethics 117
Shelby D. Hunt and Scott Vitell
9. Fostering Ethical Marketing Decisions 135
Gene R. Laczniak and Patrick E. Murphy
10. The Growing Responsibilities of Marketing 155
Robert J. Lavidge
11. The Dangers of Social Responsibility 161
Theodore Levitt
12. Ethics in Marketing: Problems and Prospects 177
T.R. Martin
13. Marketing Ethics: A Review with Implications for Managers,
Educators and Researchers 185
Patrick E. Murphy and Gene R. Laczniak
14. Research on Marketing Ethics: A Systematic Review of the Literature 223
Alexander Nill and John A. Schibrowsky
15. The Depth Approach 255
Vance Packard
16. What Are the Social and Ethical Responsibilities of
Marketing Executives? 261
James M. Patterson
17. Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap
between Concept and Application 269
Donald P Robin and R. Eric Reidenbach
18. Haifa Century of Marketing Ethics: Shifting Perspectives and
Emerging Trends 297
Bodo B. Schlegelmilch and Magdalena Oberseder
19. Laying Foundations for an Emerging Field: A Commentary on
Shelby Hunt s Research on Marketing Ethics 323
JV. Craig Smith
20. Some Thoughts on the Nature of Ethics in Marketing 331
John H. Westing
21. Marketing Ethics - An Overview 337
Paul Whysall
Volume II: Positive Marketing Ethics
22. Judgments of Marketing Professionals about Ethical Issues in
Marketing Research: A Replication and Extension 1
Ishmael P Akaah and Edward A. Riordan
23. Supervising Unethical Salesforce Behavior 19
Joseph A. Bellizzi and Robert E. Hite
24. Ethics and Marketing Management: An Empirical Examination 43
Lawrence B. Chonko and Shelby D. Hunt
25. How Advertising Practitioners View Ethics: Moral Muteness,
Moral Myopia, and Moral Imagination 67
Minette E. Drumwright and Patrick E. Murphy
26. Ethical Behavior and Bureaucratic Structure in Marketing
Research Organizations 101
O.C. Ferrell and Steven J. Skinner
27. Marketing and Machiavellianism 113
Shelby D. Hunt and Lawrence B. Chonko
28. Ethical Problems of Marketing Researchers 135
Shelby D. Hunt, Lawrence B. Chonko and James B. Wilcox
29. Corporate Ethical Values and Organizational Commitment
in Marketing 167
Shelby D. Hunt, Van R. Wood and Lawrence B. Chonko
30. An Empirical Investigation of a General Theory of Marketing Ethics 187
Michael A. Mayo and Lawrence J. Marks
31. Consumer Responses to Socially Questionable Corporate
Behavior: An Empirical Test 203
Kenneth E. Miller and Frederick D. Sturdivant
32. An Application and Extension of a Multidimensional Ethics
Scale to Selected Marketing Practices and Marketing Groups 217
R. Eric Reidenbach, Donald P Robin and Lyndon Dawson
33. Control System and Task Environment Effects on Ethical
Judgment: An Exploratory Study of Industrial Salespeople 235
Diana C. Robertson and Erin Anderson
34. Institutionalization of Ethics and Its Consequences:
A Survey of Marketing Professionals 269
Anusorn Singhapakdi and Scott J. Vitell
35. Antecedents, Consequences, and Mediating Effects of Perceived
Moral Intensity and Personal Moral Philosophies 287
Anusorn Singhapakdi, Scott J. Vitell and George R. Franke
36. Does Doing Good Always Lead to Doing Better? Consumer
Reactions to Corporate Social Responsibility 319
Sankar Sen and C.B. Bhattacharya
37. Ethics and Target Marketing: The Role of Product Harm and
Consumer Vulnerability 359
N. Craig Smith and Elizabeth Cooper-Martin
Volume III: Normative Marketing Ethics
38. Societal Marketing and Morality 1
Andrew Crane and John Desmond
39. Persuasive Advertising, Autonomy, and the Creation of Desire 25
Roger Crisp
40. Social Contracts and Marketing Ethics 33
Thomas W. Dunfee, N. Craig Smith and William T. Ross, Jr
41. A Synthesis of Ethical Decision Models for Marketing 75
0. C. Ferrell, Larry G. Gresham and John Fraedrich
42. Cognitive Moral Development and Marketing 93
Jerry R. Goobby and Shelby D. Hunt
43. Frameworks for Analyzing Marketing Ethics 117
Gene R. Laczniak
44. Normative Perspectives for Ethical and Socially Responsible
Marketing 135
Gene R. Laczniak and Patrick E. Murphy
45. Distributive Justice: Pressing Questions, Emerging Directions,
and the Promise of Rawlsian Analysis 183
Gene R. Laczniak and Patrick E. Murphy
46. Exonerating Unethical Marketing Executive Behaviors:
A Diagnostic Framework 195
Oswald A.J. Mascarenhas
47. Character and Virtue Ethics in International Marketing:
An Agenda for Managers, Researchers and Educators 229
Patrick E. Murphy
48. Global Marketing Ethics: A Communicative Approach 253
Alexander Nill
49. A Paradigm for Development and Promulgation of a Global
Code of Marketing Ethics 281
Kumar C. Rallapalli
50. Searching for a Place to Stand: Toward a Workable Ethical
Philosophy for Marketing 299
Donald P Robin and R. Eric Reidenbach
51. Ethical Guidelines for Marketing Practice: A Reply to Gaski and
Some Observations on the Role of Normative Marketing Ethics 319
N. Craig Smith
52. Marketing Strategies for the Ethics Era 341
JV. Craig Smith
53. A Contextualist Proposal for the Conceptualization and Study of
Marketing Ethics 361
Craig J. Thompson
54. Ethical Theory, Societal Expectations, and Marketing Practices 393
Clarence C. Walton
Volume IV: Ethical Issues in Marketing
55. The Image of Advertising Truth: Is Being Truthful Enough? 1
Boris W. Becker
56. Marketing, Ethics, and Morality 5
George G. Brenkert
57. Marketing to Inner-City Blacks: PowerMaster and Moral
Responsibility 43
George G. Brenkert
58. Consumer Online Privacy: Legal and Ethical Issues 61
Eve M. Caudill and Patrick E. Murphy
59. Company Advertising with a Social Dimension: The Role of
Noneconomic Criteria 89
Minette E. Drumwright
60. A Method for Evaluating the Ethics of Fear Appeals 125
Charles R. Duke, Gregory M. Pickett, Les Carlson and Stephen J. Grove
61. A Framework for Personal Selling and Sales Management
Ethical Decision Making 147
O.C. Ferrell, Mark W. Johnston and Linda Ferrell
62. Marketing and the Notion of Well-Being 165
Paul Gibbs
63. Mirror, Mirror, on the Wall, What s Unfair in the Reflections
on Advertising? 177
Morris B. Holbrook
64. Deception in Marketing Research: Ethical, Methodological,
and Disciplinary Implications 193
Allan J. Kimmel and N. Craig Smith
65. What Consumerism Means for Marketers 219
Philip Kotler
66. The Morality (?) of Advertising 235
Theodore Levitt
67. Ethics in Personal Selling and Sales Management: A Review of the
Literature Focusing on Empirical Findings and Conceptual
Foundations 247
Nicholas McClaren
68. An Ethical Basis for Relationship Marketing: A Virtue
Ethics Perspective 275
Patrick E. Murphy, Gene R. Laczniak and Graham Wood
69. Here s the Beef: Factors, Determinants, and Segments in Consumer
Criticism of Advertising 297
Richard W. Pollay and Banwari Mittal
70. The Distorted Mirror: Reflections on the Unintended
Consequences of Advertising 325
Richard W. Pollay
71. Ethical Issues in Marketing Strategy and Implementation 359
John A. Quelch and N. Craig Smith
72. Marketing to the Poor: An Integrative Justice Model for Engaging
Impoverished Market Segments 371
Nicholas J.C. Santos and Gene R. Laczniak
73. Ethics and Public Policy Implications of Research on
Consumer Well-Being 397
M. Joseph Sirgy
74. Ethics in Marketing Research: Their Practical Relevance 409
Alice M. Tybout and Gerald Zaltman
75. The Role of Religiosity in Business and Consumer Ethics:
A Review of the Literature 433
Scott J. Vitell
Volume V: New and Emerging Ethical
Issues in Marketing
76. Marketing with Integrity: Ethics and the Service-Dominant
Logic for Marketing 1
Andrew V. Abela and Patrick E. Murphy
77. Doing Better at Doing Good: When, Why, and How Consumers
Respond to Corporate Social Initiatives 29
C.B. Bhattacharya and Sankar Sen
78. Says Who?! How the Source of Price Information and
Affect Influence Perceived Price (Un) fairness 47
Margaret C. Campbell
79. The Biasing Health Halos of Fast-Food Restaurant Health Claims:
Lower Calorie Estimates and Higher Side-Dish
Consumption Intentions 71
Pierre Chandon and Brian Wansink
80. Nudge Your Customers toward Better Choices 97
Daniel G. Goldstein, Eric J. Johnson, Andreas Herrmann and
Mark Heitmann
81. How Mainstream Consumers Think about Consumer
Rights and Responsibilities 109
Paul C. Henry
82. Ethical Decisions and Response Mode Compatibility: Weighting
of Ethical Attributes in Consideration Sets Formed by
Excluding versus Including Product Alternatives 143
Julie R. Irwin and Rebecca Walker Naylor
83. Why We Boycott: Consumer Motivations for Boycott Participation 171
Jill Gabrielle Klein, N. Craig Smith and Andrew John
84. Commercializing Social Interaction: The Ethics of
Stealth Marketing 205
Kelly D. Martin and N. Craig Smith
85. Ethical Beliefs and Information Asymmetries in Supplier
Relationships 229
Kelly D. Martin and Jean L. Johnson
86. The Dishonesty of Honest People: A Theory of Self-Concept
Maintenance 255
Nina Mazar, On Amir and Dan Ariely
87. Moral Identity and Judgments of Charitable Behaviors 283
Americus Reed II, Karl Aquino and Eric Levy
88. Placebo Effects of Marketing Actions: Consumers May Get
What They Pay For 317
Baba Shiv, Ziv Carmon and Dan Ariely
89. Marketing s Consequences: Stakeholder Marketing and
Supply Chain Corporate Social Responsibility Issues 341
N. Craig Smith, Guido Palazzo and C.B. Bhattacharya
90. Consumer Ethics Research: Review, Synthesis and
Suggestions for the Future 367
Scott J. Vitell
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| title_full | Marketing ethics 1 Foundations of marketing ethics ed. by N. Craig Smith ... |
| title_fullStr | Marketing ethics 1 Foundations of marketing ethics ed. by N. Craig Smith ... |
| title_full_unstemmed | Marketing ethics 1 Foundations of marketing ethics ed. by N. Craig Smith ... |
| title_short | Marketing ethics |
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