Optimal investment and marketing strategies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hackensack, NJ [u.a.]
World Scientific
2012
|
| Schriftenreihe: | Systems research series
2 |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 73 - 79 |
| Beschreibung: | viii, 79 S. graph. Darst. |
| ISBN: | 9814383260 9789814383264 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804149384221294592 |
|---|---|
| adam_text | Titel: Optimal investment and marketing strategies
Autor: Murynets, Ilona
Jahr: 2012
Contents
1. Introduction 1
1.1 Motivation .......................... 1
1.2 Contribution......................... 4
1.3 Organization of the Book.................. 5
2. Literature Review 7
2.1 New Service Diffusion.................... 7
2.2 Service Pricing in Monopoly................. 10
2.3 Service Pricing in Duopoly ................. 13
2.4 Optimal Investment and Pricing Strategies
for Performance-Based Post-Production Service Contracts 17
3. Migration of Customers and Targeting Customers for
Marketing Campaigns 19
3.1 Overview........................... 19
3.2 Model............................. 21
3.3 Case Study.......................... 24
3.4 Practical Implications and Conclusions........... 28
4. Optimal Service Pricing (Single-Period Model) 31
4.1 Overview........................... 31
4.2 Optimal Pricing in Monopoly (Single-Period Model) ... 31
4.3 Optimal Pricing in Duopoly (Single-Period Model) .... 33
5. Optimal New Service Pricing in Monopoly (Dynamic Model) 39
5.1 Overview........................... 39
5.2 Model and Optimal Pricing Strategy............ 40
5.3 Numerical Illustration.................... 45
5.4 Conclusions.......................... 48
6. Optimal New Service Pricing in Duopoly (Dynamic Model) 49
6.1 Model............................. 49
6.2 Nash Equilibrium....................... 52
6.3 Numerical Examples..................... 53
6.3.1 Example 1...................... 53
6.3.2 Example 2...................... 54
6.3.3 Example 3...................... 56
6.3.4 Example 4...................... 57
6.4 Conclusions.......................... 59
7. Optimal Investment and Pricing Strategies
for Post-Production Service Contracts 61
7.1 Overview........................... 61
7.2 Model............................. 62
7.2.1 Model Assumptions................. 63
7.3 Optimization......................... 63
7.4 Numerical Example ..................... 67
7.5 Conclusions.......................... 70
8. Conclusions 71
Bibliography 73
|
| any_adam_object | 1 |
| author | Murynets, Ilona |
| author_GND | (DE-588)1025615220 |
| author_facet | Murynets, Ilona |
| author_role | aut |
| author_sort | Murynets, Ilona |
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| building | Verbundindex |
| bvnumber | BV040347937 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)818697797 (DE-599)GBV690218702 |
| dewey-full | 332.60688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.60688 |
| dewey-search | 332.60688 |
| dewey-sort | 3332.60688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040347937 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:10Z |
| institution | BVB |
| isbn | 9814383260 9789814383264 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025202053 |
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| physical | viii, 79 S. graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | World Scientific |
| record_format | marc |
| series | Systems research series |
| series2 | Systems research series |
| spelling | Murynets, Ilona Verfasser (DE-588)1025615220 aut Optimal investment and marketing strategies Ilona Murynets Hackensack, NJ [u.a.] World Scientific 2012 viii, 79 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Systems research series 2 Literaturverz. S. 73 - 79 Systems research series 2 (DE-604)BV040398770 2 DE-601 pdf/application http://www.gbv.de/dms/zbw/690218702.pdf Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025202053&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Murynets, Ilona Optimal investment and marketing strategies Systems research series |
| title | Optimal investment and marketing strategies |
| title_auth | Optimal investment and marketing strategies |
| title_exact_search | Optimal investment and marketing strategies |
| title_full | Optimal investment and marketing strategies Ilona Murynets |
| title_fullStr | Optimal investment and marketing strategies Ilona Murynets |
| title_full_unstemmed | Optimal investment and marketing strategies Ilona Murynets |
| title_short | Optimal investment and marketing strategies |
| title_sort | optimal investment and marketing strategies |
| url | http://www.gbv.de/dms/zbw/690218702.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025202053&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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