Segmentation, revenue management, and pricing analytics:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Klappentext Inhaltsverzeichnis |
| Beschreibung: | X, 255 S. graph. Darst. |
| ISBN: | 9780415898324 9780415898331 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Шшш*^ ^.Љ.1
......:-
:ices
of revenue management and pricing analytics have transformed the
fisportation and hospitality industries, and are increasingly important in industries
as diverse as retail, telecommunications, banking, health care, and manufacturing.
Segmentation, Revenue Management, and Pricing Analytics guides students and professionals
on how to identify and exploit revenue management and pricing opportunities in different
business contexts.
Bodea and Ferguson introduce concepts and quantitative methods for improving profit
through capacity allocation and pricing. Whereas most marketing textbooks cover more
traditional, qualitative methods for determining customer segments and prices, this book
uses historical sales data with mathematical optimization to make those decisions. With
hands-on practice and a fundamental understanding of some of the most common analytical
models, readers will be able to make smarter business decisions and higher profits.
CONTENTS
List of figures vi
List of tables viii
Acknowledgments X
Chapter 1 The Ideas Behind Customer Segmentation 1
Chapter 2 Forecasting 8
Chapter 3 Promotion Forecasting 47
Chapter 4 Capacity-Based Revenue Management 77
Chapter 5 Unconstraining 98
Chapter 6 Pricing Analytics 136
Chapter 7 Dynamic and Markdown Pricing 167
Chapter 8 Pricing in Business-to-Business Environments 186
Chapter 9 Customer Behavior Aspects of Pricing 212
Appendix A Dichotomous Logistic Regression 220
Appendix B Advanced Analytics Using R 228
index 251
V
|
| any_adam_object | 1 |
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| ctrlnum | (OCoLC)891509063 (DE-599)BVBBV040347826 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| isbn | 9780415898324 9780415898331 |
| language | English |
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| spelling | Bodea, Tudor Verfasser aut Segmentation, revenue management, and pricing analytics Tudor Bodea and Mark Ferguson 1. publ. New York, NY [u.a.] Routledge 2014 X, 255 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Revenue Management (DE-588)4444408-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Revenue Management (DE-588)4444408-4 s Marktsegmentierung (DE-588)4037644-8 s DE-604 Ferguson, Mark 1969- Verfasser (DE-588)141460903 aut Erscheint auch als Online-Ausgabe 978-0-203-80215-1 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025201946&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025201946&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bodea, Tudor Ferguson, Mark 1969- Segmentation, revenue management, and pricing analytics Marktsegmentierung (DE-588)4037644-8 gnd Revenue Management (DE-588)4444408-4 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4444408-4 (DE-588)4047118-4 |
| title | Segmentation, revenue management, and pricing analytics |
| title_auth | Segmentation, revenue management, and pricing analytics |
| title_exact_search | Segmentation, revenue management, and pricing analytics |
| title_full | Segmentation, revenue management, and pricing analytics Tudor Bodea and Mark Ferguson |
| title_fullStr | Segmentation, revenue management, and pricing analytics Tudor Bodea and Mark Ferguson |
| title_full_unstemmed | Segmentation, revenue management, and pricing analytics Tudor Bodea and Mark Ferguson |
| title_short | Segmentation, revenue management, and pricing analytics |
| title_sort | segmentation revenue management and pricing analytics |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd Revenue Management (DE-588)4444408-4 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Marktsegmentierung Revenue Management Preispolitik |
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