Verfügbarkeit: Communicating the user experience

Communicating the user experience: a practical guide for creating useful UX documentation

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Bibliographische Detailangaben
1. Verfasser:	Caddick, Richard (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, N.J. Wiley 2011 Chichester
Schlagworte:	Dokumentation Benutzerfreundlichkeit Mensch-Maschine-Kommunikation
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XX, 332 S. Ill., graph. Darst.
ISBN:	9781119971108 1119971101

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents About the Authors ........................................................... v Credits ...................................................................... vi Authors Acknowledgments ..................................................viii Contents ....................................................................ix Introduction .........................................1 A summary of the documents ..................................................2 Putting the documents into context ............................................7 Enjoy yourselves! .............................................................8 CHAPTER 1 IVrsonas ...........................................*) What makes a good persona? .................................................11 When to create a persona ..................................................11 What are you communicating? .............................................11 Use short descriptive bulleted points .....................................12 Base personas on real people ............................................12 Use descriptive photography ............................................12 Anatomy of a persona .....................................................14 Photos ...............................................................14 Persona names ........................................................14 User quotes ...........................................................14 Key goals .............................................................14 Behaviors .............................................................14 Must dos .............................................................15 Must nevers ...........................................................15 Who is the audience? .....................................................16 How to validate personas ..................................................17 Research and workshop ideas .................................................18 Start with a theory ........................................................18 Research Technique: Listen in on call centers .................................19 Research Technique: Conduct depth interviews ...............................20 Research Technique: Conduct ethnographic research ..........................20 Workshop Idea: Define your personas .......................................21 COMMUNIO AT ING THE USER EXPERIENCE How To: Create personas in Power Point .......................................24 Creating and setting up the slide presentation ................................24 Adding persona images and titles ...........................................25 Inserting an image .....................................................25 Inserting a title ........................................................27 Adding icons, subheadings, and bulleted lists .................................28 Inserting icons ........................................................29 Adding subheadings ....................................................30 Adding bulleted lists ...................................................30 How To: Create personas in OmniGraffle Pro ...................................34 Creating and setting up the presentation ....................................34 Adding persona images and titles ...........................................35 Inserting an image .....................................................35 Adding an overlay color .................................................36 Inserting a title ........................................................37 Adding subheadings and bulleted lists .......................................38 Inserting icons ........................................................38 Adding subheadings ....................................................39 Adding bulleted lists ...................................................40 CHAPTER 2 Task Modets ........................................43 What makes a good task model? ...............................................45 When to create a task model ...............................................45 What are you communicating? .............................................45 The goal ....................................... 47 The order of tasks ............................. 47 User behavior ................................. 47 Emotional needs ............... 48 Who or what are they interacting with? ...................................49 Content requirements ....................... .49 Existing barriers ............................ 49 Suggesting solutions ............................. 49 The anatomy of a task model ........................... .49 Goal ....... .............................................................51 Tasks ................................................................. 51 Task phases ............................. CONTENTS Xl User behavior......................................................... 51 Content needs......................................................... 51 Barriers ...............................................................51 Design suggestions .....................................................51 Personas ..............................................................51 Who is the audience? .....................................................51 How to validate ..........................................................52 Research and workshop ideas .................................................53 Research Technique: Conduct research ......................................53 Visit call centers .......................................................53 Make contextual observations ...........................................53 Visit online forums ....................................................54 Workshop Idea: Analyze data ...............................................55 Identify the goal .......................................................55 Analyze the information ................................................55 Group the information .................................................55 Identify the user behavior ...............................................55 Highlight the emotions .................................................56 How To: Create task models in OmniGraffle ....................................58 Setting up the template ...................................................58 Creating the model .......................................................60 Creating a title for your document .......................................60 Indicating direction ....................................................60 Adding individual tasks .................................................61 Creating a controlled evaluation .........................................62 Creating a complex evaluation ...........................................64 Creating loop backs ....................................................65 Creating notes .........................................................68 How To: Create task models in PowerPoint .....................................69 Setting up the template ...................................................69 Creating the model .......................................................70 Adding a title ..........................................................70 Adding the tasks .......................................................70 Creating a controlled evaluation .........................................72 Creating simple icons ...................................................74 Adding the finishing touches ............................................76 XU COMMUNICATING THE USER EXPERIENCE CHAPTER 3 User Journeys .......................................77 What makes a good user journey? .............................................79 When to create a user journey ..............................................79 Product development ...................................................79 Analysis ..............................................................80 What are you communicating? .............................................80 The goal or task ........................................................81 Steps .................................................................81 Decision points ........................................................81 Start and end steps .....................................................81 Grouping .............................................................81 Flow .................................................................81 Content ..............................................................81 Pain points ...........................................................82 External factors ........................................................82 Measurement .........................................................82 The anatomy of a user journey ..............................................82 Title .................................................................82 Groupings ............................................................82 Start steps and end steps ...............................................82 Steps .................................................................83 Pain points ...........................................................83 Decision points ........................................................83 Flow .................................................................83 Notes ................................................................83 Who is the audience? .....................................................83 How to validate the user journey ...........................................84 User testing of wireframes, designs, and live sites ..........................84 A/B testing and multivariate testing (MVT) ...............................85 Research and workshop ideas ................................................86 Research Technique: Process sorting ........................................86 Workshop Idea: Examine user journeys ......................................87 Inviting attendees ............................... 87 Gathering materials .................................... 88 Conducting the Workshop ........................... 88 CONTENTS How To: Create a user journey in OmniGraffle ..................................89 Setting up the template ...................................................90 Creating the journey ......................................................91 Providing a title .......................................................92 Styling shapes .........................................................92 Using magnetic shapes and arrows .......................................93 Adding lines and arrows ................................................94 Styling the curved arrows ...............................................95 Finishing off ..........................................................96 How To: Create a user journey in PowerPoint ...................................98 Setting up the template ...................................................98 Creating the journey .....................................................100 Adding shapes ........................................................100 Wrapping text ........................................................101 Adding arrows and lines ...............................................102 Finishing up .........................................................102 CHAPTER 4 Conteni requirements ................................103 What makes a good content requirements document? ...........................105 When to create a content requirements document? ..........................105 What are you communicating? ............................................105 Marketing and brand copy .............................................105 Instructions and functionality ..........................................106 Data and specification information ......................................106 Image requirements ...................................................106 Supporting information ...............................................106 What makes the perfect content requirements document? ....................107 Document title .......................................................107 Summary information .................................................108 Reference ID .........................................................108 Page name ...........................................................108 Core purpose .........................................................108 User support .........................................................108 Required elements and suggestions .....................................108 Who is the audience? ....................................................109 COMMUNIO AT ING THE USER EXPERIENCE Validating the content ...................................................109 Content testing in context .............................................109 Content variation testing ..............................................110 Research and workshop ideas ................................................ Ш Research Technique: Immerse yourself in the topic ........................... Ш Workshop Idea: Audit content ............................................112 Research Technique: Listen to and observe users .............................113 Research Technique: Use benchmark testing ................................114 How To: Create a content requirements document in Word ......................116 Setting up the template ..................................................116 Creating the audit .......................................................116 Titling the presentation ................................................116 Inserting the table ....................................................117 Formatting the table ..................................................118 Adding content .......................................................121 CHAPTER 5 Sitemaps .........................................123 What makes a good sitemap? ................................................125 When to create a sitemap .................................................125 When you need to audit your current content ............................125 When you need to enhance or improve your current site structure ...........125 When you are creating a new website ....................................126 What are you communicating? ............................................126 Who is the audience? ....................................................127 Wireframers and designers .............................................127 Content teams .......................................................128 Development teams ...................................................128 SEO teams ...........................................................128 Project managers ...................................................128 Different styles of sitemaps ...............................................129 Tne anatomy of a spreadsheet sitemap .....................................130 Use a tree structure ...................................................130 Add a column to specify template numbers ...............................130 Include a notes column ................................................130 Use flags for non-existent content ................. .......131 CONTENTS Use actual labels ......................................................131 Use shading for visual grouping of navigation categories ...................131 The anatomy of a visual sitemap ...........................................131 1 Don t make your connecting lines too dark .............................131 2 Use shading to show levels ...........................................131 3 Show key cross-links .................................................131 4 Use template numbers ...............................................132 5 Separate logged in areas ..............................................132 6 Flag non-existent content ............................................132 7 Use actual labels ....................................................132 8 Visually differentiate other content types ...............................132 Research and workshop ideas ................................................134 Research Technique: Use site analytics and search logs ........................134 Research Technique: Use open-card sorting .................................135 Research Technique: Determine the pages you need ..........................137 Research Technique: Validate your sitemap .................................138 Closed-card sorts .....................................................138 Remote navigation testing .............................................139 How To: Create a sitemap in PowerPoint ......................................142 Setting page orientation ..................................................142 Creating and shading boxes ...............................................142 Adding connecting lines ..................................................144 Signifying page groups ...................................................145 Showing cross links ......................................................146 How To: Create a sitemap in OmniGraffie .....................................148 Setting up the template ..................................................148 Creating boxes with magnetic points .......................................148 Using connecting lines ...................................................150 De-magnetizing lines ....................................................151 How To: Create a sitemap in Excel ............................................153 Writing labels and wrapping text ..........................................153 Shading cells ............................................................154 Adding new rows and columns ............................................156 XVI COMMUNICATING THE USER EXPERIENCE CHAPTER 6 Wireframes .......................................159 What makes a good wireframe? ..............................................160 When to create a wireframe? ..............................................162 What are you communicating? ............................................162 Vision ...............................................................162 Layout ..............................................................162 Content and images ...................................................162 Priority ..............................................................163 Navigation ...........................................................163 Functionality .........................................................163 Who is the audience? ....................................................163 Development team ....................................................164 Specialists ...........................................................165 Related business functions .............................................166 Sign-off groups .......................................................166 Agency teams ........................................................167 Anatomy of a wireframe ..................................................167 Write clear page titles and numbers .....................................167 Work in actual pixels when possible .....................................167 Use shading to show visual weighting ....................................168 Avoid black text lines or shapes .........................................168 Use real data .........................................................169 Use real images where necessary ........................................169 Write descriptive image placeholders ....................................169 Use clear annotation ..................................................169 Clearly link the notes and wireframes ....................................169 Show the fold ........................................................169 Other pages to include ...................................................169 Vision ...............................................................169 Change log ...........................................................170 Storyboards..........................................................171 Design principles for wireframes ...........................................171 Structure and style ............................................... 172 Visual heat ........................................................173 When to use color .....................................................174 CONTENTS XVU Feel................................................................. 174 Stepping back to help give focus ........................................176 Validating wireframes ....................................................176 Research and workshop ideas ................................................178 Workshop Idea: Prioritize content .........................................179 Workshop Idea: Generate ideas ............................................181 Workshop Idea: Create a healthy perspective ................................182 How To: Create wireframes in OmniGraffle ....................................186 Setting up the template ..................................................188 Creating a new document ..............................................188 Changing canvas sizing ................................................188 Changing ruler units ..................................................189 Setting up a grid ......................................................190 Creating layers .......................................................191 Creating shared layers .................................................192 Reordering layers .....................................................193 Creating page titles with variables .......................................195 Working with the page outline ..........................................200 Creating a custom page grid ............................................203 Creating LinkBack objects ..............................................210 Creating the wireframes ..................................................213 Using basic boxes to mark out content areas ..............................213 Using image placeholders ..............................................215 Creating tabs .........................................................220 Adding images ........................................................225 Adding text ..........................................................229 Creating buttons ......................................................232 Using stencils ........................................................237 How To: Create wireframes in Axure ..........................................240 An overview of Axure ....................................................240 Creating wireframes .....................................................242 Creating and styling basic shapes .......................................242 Editing text and bullets ................................................244 Adding images ........................................................247 Creating custom buttons ...............................................249 Creating master objects ...............................................252 XVIII COMMUNICATING THE USER EXPERIENCE How To: Create wireframes in PowerPoint .....................................256 Setting up the template ..................................................256 Enabling Snap to grid ..................................................256 Adjusting sizing ......................................................257 Creating wireframes .....................................................258 Creating the page outline ..............................................258 Creating the tabbed navigation .........................................258 Styling shapes ........................................................259 Combining shapes ....................................................261 CHAPTER 7 Usability Test Reports ................................263 What makes a good test report? ..............................................265 When to create a test report ..............................................265 What are you communicating? ............................................265 Anatomy of the perfect test report .........................................266 Use a clear page title ...................................................266 Include a Screenshot..................................................267 Write concise comments ...............................................267 Provide recommendations .............................................267 Use severity indicators .................................................267 Provide user quotes ...................................................267 Include user video ....................................................267 Additional slides to include in your test report ...............................267 Who is the audience? ....................................................272 Those who roll their sleeves up ..........................................272 Those who just want the findings .......................................272 Those who trust your expertise .........................................272 Those who want the big picture .........................................272 Note-taking and research tips ................................................272 Taking notes for exploratory tests .........................................273 Coding your notes ....................................................274 Taking notes for design validation tests ....................................274 Research and workshop ideas .......................... 276 Workshop Idea: Identify themes .............................. 276 Workshop Idea: Prioritize findings ....................... 277 Conducting a prioritization workshop ...................................277 Workshop Idea: Practice presenting the findings .............................278 CONTENTS How To: Create a report in PowerPoint ........................................281 Setting up the template ..................................................281 Editing the slide master ................................................281 Editing the Title Master ...............................................283 Creating a custom color palette .........................................284 Using guides .........................................................285 Creating the report ......................................................286 Editing text boxes .....................................................286 Editing images .......................................................287 Creating custom elements .............................................289 Inserting video .......................................................290 CHAPTER 8 Funnel Diagrams ...................................291 What makes a good funnel diagram? ..........................................293 When to create a funnel diagram ..........................................293 When you need to convince stakeholders that there is a problem ............293 When you need to conduct user testing ..................................294 What are you communicating? ............................................294 The what and why .....................................................294 Representing the data .................................................296 Using percentages ....................................................297 Anatomy of a funnel diagram .............................................298 1 Use a title that explains the purpose of the document ....................298 2 Use blocks to show the number of users who visited each page ............298 3 Base the percentages on the number of users who started the process ......298 4 Use shading to emphasize visitor numbers ..............................299 5 Use text size to emphasize visitor numbers .............................299 6 Include the key issues with each page ..................................299 Who is the audience? ....................................................300 The development team ................................................300 The product managers and senior stakeholders ...........................300 Research and workshop ideas ................................................301 Research Technique: Get to the what .......................................301 Research Technique: Get to the why ........................................302 User testing ..........................................................302 Call-center listening ...................................................302 Website feedback tools ................................................303 XX COMMUNICATING THE USER EXPERIENCE How To: Create a funnel diagram in OmniGraffle ...............................304 Setting up the template ..................................................304 Creating the diagram .....................................................305 Representing the pages and percentages .................................305 Adding the why .......................................................310 How To: Create a funnel diagram in PowerPoint ...............................314 Setting up the template ..................................................314 Creating the diagram .....................................................314 Representing pages and percentages .....................................314 Adding the why .......................................................318 Index ............................................323
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spellingShingle	Caddick, Richard Communicating the user experience a practical guide for creating useful UX documentation Dokumentation (DE-588)4012656-0 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd
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title	Communicating the user experience a practical guide for creating useful UX documentation
title_auth	Communicating the user experience a practical guide for creating useful UX documentation
title_exact_search	Communicating the user experience a practical guide for creating useful UX documentation
title_full	Communicating the user experience a practical guide for creating useful UX documentation by Richard Caddick, Steve Cable
title_fullStr	Communicating the user experience a practical guide for creating useful UX documentation by Richard Caddick, Steve Cable
title_full_unstemmed	Communicating the user experience a practical guide for creating useful UX documentation by Richard Caddick, Steve Cable
title_short	Communicating the user experience
title_sort	communicating the user experience a practical guide for creating useful ux documentation
title_sub	a practical guide for creating useful UX documentation
topic	Dokumentation (DE-588)4012656-0 gnd Benutzerfreundlichkeit (DE-588)4005541-3 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd
topic_facet	Dokumentation Benutzerfreundlichkeit Mensch-Maschine-Kommunikation
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