Cultural strategy: using innovative ideologies to build breakthrough brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2012
|
| Ausgabe: | 1. publ. in paperback |
| Schlagworte: | |
| Beschreibung: | XV, 387 S. graph. Darst. |
| ISBN: | 9780199655854 9780199587407 |
Internformat
MARC
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| 020 | |a 9780199655854 |c pbk : £ 14.99 |9 978-0-19-965585-4 | ||
| 020 | |a 9780199587407 |9 978-0-19-958740-7 | ||
| 035 | |a (OCoLC)812205472 | ||
| 035 | |a (DE-599)BVBBV040344595 | ||
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| 100 | 1 | |a Holt, Douglas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cultural strategy |b using innovative ideologies to build breakthrough brands |c Douglas Holt and Douglas Cameron |
| 250 | |a 1. publ. in paperback | ||
| 264 | 1 | |a Oxford [u.a.] |b Oxford Univ. Press |c 2012 | |
| 300 | |a XV, 387 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Soziokultureller Wandel |0 (DE-588)4227561-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1808860631231627264 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Holt, Douglas Cameron, Douglas |
| author_facet | Holt, Douglas Cameron, Douglas |
| author_role | aut aut |
| author_sort | Holt, Douglas |
| author_variant | d h dh d c dc |
| building | Verbundindex |
| bvnumber | BV040344595 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)812205472 (DE-599)BVBBV040344595 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. in paperback |
| format | Book |
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| id | DE-604.BV040344595 |
| illustrated | Illustrated |
| indexdate | 2024-08-31T00:25:25Z |
| institution | BVB |
| isbn | 9780199655854 9780199587407 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025198780 |
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| physical | XV, 387 S. graph. Darst. |
| publishDate | 2012 |
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| publisher | Oxford Univ. Press |
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| spelling | Holt, Douglas Verfasser aut Cultural strategy using innovative ideologies to build breakthrough brands Douglas Holt and Douglas Cameron 1. publ. in paperback Oxford [u.a.] Oxford Univ. Press 2012 XV, 387 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Soziokultureller Wandel (DE-588)4227561-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content USA (DE-588)4078704-7 g Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s Innovationsmanagement (DE-588)4161817-8 s Soziokultureller Wandel (DE-588)4227561-1 s DE-188 Cameron, Douglas Verfasser aut Erscheint auch als Online-Ausgabe 9780191616334 |
| spellingShingle | Holt, Douglas Cameron, Douglas Cultural strategy using innovative ideologies to build breakthrough brands Strategisches Management (DE-588)4124261-0 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd Markenpolitik (DE-588)4144679-3 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4227561-1 (DE-588)4144679-3 (DE-588)4161817-8 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Cultural strategy using innovative ideologies to build breakthrough brands |
| title_auth | Cultural strategy using innovative ideologies to build breakthrough brands |
| title_exact_search | Cultural strategy using innovative ideologies to build breakthrough brands |
| title_full | Cultural strategy using innovative ideologies to build breakthrough brands Douglas Holt and Douglas Cameron |
| title_fullStr | Cultural strategy using innovative ideologies to build breakthrough brands Douglas Holt and Douglas Cameron |
| title_full_unstemmed | Cultural strategy using innovative ideologies to build breakthrough brands Douglas Holt and Douglas Cameron |
| title_short | Cultural strategy |
| title_sort | cultural strategy using innovative ideologies to build breakthrough brands |
| title_sub | using innovative ideologies to build breakthrough brands |
| topic | Strategisches Management (DE-588)4124261-0 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd Markenpolitik (DE-588)4144679-3 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Strategisches Management Soziokultureller Wandel Markenpolitik Innovationsmanagement USA Fallstudiensammlung |
| work_keys_str_mv | AT holtdouglas culturalstrategyusinginnovativeideologiestobuildbreakthroughbrands AT camerondouglas culturalstrategyusinginnovativeideologiestobuildbreakthroughbrands |