Psychological foundations of marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 282 S. Ill., graph. Darst. |
| ISBN: | 9780415620000 9780415620017 |
Internformat
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| 245 | 1 | 0 | |a Psychological foundations of marketing |c Allan J. Kimmel |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2013 | |
| 300 | |a XVIII, 282 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 0 | 7 | |a Marktpsychologie |0 (DE-588)4140888-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804149375114412032 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
LIST OF FIGURES VIII
LIST OF TABLES IX
LIST OF BOXES X
LIST OF EXHIBITS XII
PERMISSIONS AND SOURCES XIII
PREFACE XVI
1 PSYCHOLOGY AND MARKETING: A DYNAMIC RELATIONSHIP 1
2 MOTIVATION 23
3 PERCEPTION 49
4 LEARNING 77
5 DECISION MAKING 110
6 CONSUMER ATTITUDES 144
7 PERSONALITY AND THE SELF-CONCEPT 181
8 SOCIAL INFLUENCE 215
REFERENCES 252
INDEX 274
|
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| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001/9 |
| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 1. publ. |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:01Z |
| institution | BVB |
| isbn | 9780415620000 9780415620017 |
| language | English |
| lccn | 2012017492 |
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| physical | XVIII, 282 S. Ill., graph. Darst. |
| publishDate | 2013 |
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| publishDateSort | 2013 |
| publisher | Routledge |
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| spelling | Kimmel, Allan J. Verfasser (DE-588)143092332 aut Psychological foundations of marketing Allan J. Kimmel 1. publ. London [u.a.] Routledge 2013 XVIII, 282 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Psychologie Marketing Psychological aspects Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 s DE-604 Erscheint auch als Online-Ausgabe 978-0-203-08320-8 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025195795&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kimmel, Allan J. Psychological foundations of marketing Psychologie Marketing Psychological aspects Marktpsychologie (DE-588)4140888-3 gnd |
| subject_GND | (DE-588)4140888-3 |
| title | Psychological foundations of marketing |
| title_auth | Psychological foundations of marketing |
| title_exact_search | Psychological foundations of marketing |
| title_full | Psychological foundations of marketing Allan J. Kimmel |
| title_fullStr | Psychological foundations of marketing Allan J. Kimmel |
| title_full_unstemmed | Psychological foundations of marketing Allan J. Kimmel |
| title_short | Psychological foundations of marketing |
| title_sort | psychological foundations of marketing |
| topic | Psychologie Marketing Psychological aspects Marktpsychologie (DE-588)4140888-3 gnd |
| topic_facet | Psychologie Marketing Psychological aspects Marktpsychologie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025195795&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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