Verfügbarkeit: Consumer behavior

Consumer behavior: buying, having and being

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Bibliographische Detailangaben
1. Verfasser:	Solomon, Michael R. 1956- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow ; Munich [u.a.] Pearson 2013
Ausgabe:	10. ed., global ed.
Schriftenreihe:	Always learning
Schlagworte:	Europäische Union Consumer behavior Verbraucherverhalten Entscheidungsverhalten Europa Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	639 S. Ill., graph. Darst.
ISBN:	9780273767312 0273767313

Internformat

MARC


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Datensatz im Suchindex

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adam_text	BRIEF CONTENTS Section 1 Consumers in the Marketplace 26 Chapter 1 Buying, Having, and Being 28 Section 2 Consumers as Individuals 66 Chapter 2 Perception 68 Chapter 3 Learning and Memory 106 Chapter 4 Motivation and Global Values 140 Chapter 5 The Self 188 Chapter 6 Personality and Psychographics 236 Section 3 Consumers as Decision Makers 270 Chapter 7 Attitudes and Persuasion 272 Chapter 8 Decision Making 318 Chapter 9 Buying and Disposing 358 Chapter 10 Organizational and Household Decision Making 392 Section 4 Consumers and Subcultures 426 Chapter 11 Groups and Social Media 428 Chapter 12 Social Class and Lifestyles 466 Chapter 13 Subcultures 506 Chapter 14 Culture 548 CONTENTS About the Author 13 Preface 17 Acknowledgments 23 Section 2 - Consumers as Individuals 66 Section 1 Consumers in the Marketplace 26 Chapter 1 Buying, Having, and Being 28 Consumer Behavior: People in the Marketplace 29 What Is Consumer Behavior? 31 Consumer Behavior Is a Process 32 Consumers Impact on Marketing Strategy 33 Consumers Are Differenti How We Divide Them Up 33 Marketing s Impact on Consumers 38 Popular Culture 39 What Does It Mean to Consume? 39 The Global Consumer 40 The Digital Native: Living a Social ¡Media] Life 42 Marketing Ethics and Public Policy 44 Needs and Wants: Do Marketers Manipulate Consumers? 45 Are Advertising and Marketing Necessary? 46 Do Marketers Promise Miracles? 46 Public Policy and Consumerism 47 Consumer Behavior as a Field of Study 53 Where Do We Find Consumer Researchers? 53 Interdisciplinary Influences on the Study of Consumer Behavior 54 Should Consumer Research Have an Academic or an Applied Focus? 56 Two Perspectives on Consumer Research 56 Taking It from Here: lhe Plan of the Book 58 Chapter Summary 58 Key Terms 59 Review 59 Consumer Behavior Challenge 60 Case Study 62 Notes 63 Nielsen Nugget 65 Chapter 2 Perception 68 Sensory Systems 69 Hedonic Consumption and the Design Economy 71 Sensory Marketing 72 Exposure 81 Sensory Thresholds 81 Augmented Reality 84 Subliminal Perception 84 Attention 86 Multitasking and Attention 88 How Do Marketers Get Our Attention? 88 Interpretation 92 Stimulus Organization 94 The Eye of the Beholder: Interpretational Biases 95 Perceptual Positioning 98 Chapter Summary 100 Key Terms 101 Review 101 Consumer Behavior Challenge 101 Case Study 102 Notes 103 Chapter 3 Learning and Memory 106 Learning 107 Behavioral Learning Theories 108 Marketing Applications of Classical Conditioning Principles 110 Marketing Applications of Instrumental Conditioning Principles 116 Cognitive Learning Theory 116 Memory 118 How Our Brains Encode Information 119 Memory Systems 120 How Our Memories Store Information 121 8 Contents How We Retrieve Memories When We Decide What to Buy 124 What Makes Us Forget? 125 Pictorial versus Verbal Cues: Is a Picture Worth a Thousand Words? 128 How We Measure Consumers Recall of Marketing Messages 130 Bittersweet Memories: The Marketing Power of Nostalgia 132 Chapter Summary 133 Key Terms 134 Review 135 Consumer Behavior Challenge 135 Case Study 136 Notes 137 Chapter 4 Motivation and Global Values 140 The Motivation Process: Why Ask Why? 141 Motivational Strength 143 Needs versus Wants 144 How We Classify Consumer Needs 149 Maslow s Hierarchy of Needs 151 Consumer Involvement 153 Levels of Involvement: From Inertia to Passion 154 The Many Faces of Involvement 155 Values 162 Core Values 163 How Do Values Link to Consumer Behavior? 164 Conscientious Consumerism: A New American Core Value? 168 Materialism: He Who Dies with the Most Toys Wins 170 Cross-Cultural Values 171 Adopt a Standardized Strategy 173 Adopt a Localized Strategy 174 Cross-Cultural Differences Relevant to Marketers 176 Does Global Marketing Work? 176 The Diffusion of Consumer Culture 177 Emerging Consumer Cultures in Transitional Economies 178 Chapter Summary 180 Key Terms 180 Review 181 Consumer Behavior Challenge 181 Casestudy 182 Notes 183 Nielsen Nugget 187 Chapter 5 » The Self 188 What Is the Self? 189 Does the Self Exist? 189 Self-Concept 190 Fantasy: Bridging the Gap Between the Selves 193 Virtual Identity 194 Consumption and Self-Concept 197 Sex Roles 202 Gender Differences in Socialization 202 Female Sex Roles 205 Male Sex Roles 206 Gay, Lesbian, Bisexual, and Transgender (GLBT) Consumers 212 Body Image 214 Ideals of Beauty 214 Working on the Body 222 Body Image Distortions 226 Chapter Summary 227 Key Terms 228 Review 228 Consumer Behavior Challenge 229 Case Study 230 Notes 231 Chapter 6 » Personality and Psychographics 236 Personality 237 Consumer Behavior on the Couch: Freudian Theory 239 Neo-Freudian Theories 242 Trait Theory 244 Brand Personality 247 Psychographics 251 The Roots of Psychographics 253 Psychographic Segmentation Typologies 256 Geodemography 258 Behavioral Targeting 259 The Dark Side of Consumer Behavior 260 Consumer Terrorism 260 Addictive Consumption 261 Compulsive Consumption 262 Consumed Consumers 263 Illegal Activities 264 Chapter Summary 265 Key Terms 266 Review 266 Consumer Behavior Challenge 266 Contents Case Study 267 Notes 267 Consumers as Decision Makers 270 Chapter 7 * Attitudes and Persuasion 272 lhe Power of Attitudes 273 The ABC Model of Attitudes 274 Hierarchies of Effects 275 How Do We Form Attitudes? 277 All Attitudes Are Not Created Equal 277 The Consistency Principle 278 Self-Perception Theory 279 Social Judgment Theory 280 Attitude Models 282 Do Attitudes Predict Behavior? 284 The Extended Fishbein Model 284 Trying to Consume 287 How Do Marketers Change Attitudes? 288 Decisions, Decisions: Tactical Communications Options 289 The Elements of Communication 289 An Updated View: Interactive Communications 289 New Message Formats 291 The Source 292 The Message 297 Types of Message Appeals 301 The Source versus the Message: Do We Sell the Steak or the Sizzle? 307 Chapter Summary 308 Key Terms 309 Review 309 Consumer Behavior Challenge 310 CaseStudy 312 Notes 312 Nielsen Nugget 317 Chapter 8 * Decision Making 318 We Are Problem Solvers 319 Perspectives on Decision Making 321 Types of Consumer Decisions 322 Steps in the Decision-Making Process 325 Problem Recognition 325 Information Search 327 Do We Always Search Rationally? 328 Mental Accounting: Biases in the Decision-Making Process 330 How Do We Decide Among Alternatives? 336 Product Choice: How Do We Select from the Alternatives? 341 Heuristics: Mental Shortcuts 345 Market Beliefs: Is It Better if I Pay More for It? 346 Do We Choose Familiar Brand Names Because of Loyalty or Habit? 348 Chapter Summary 351 Key Terms 352 Review 353 Consumer Behavior Challenge 353 CaseStudy 354 Notes 355 Chapter 9 Buying and Disposing 358 Situational Effects on Consumer Behavior 359 Омг Social and Physical Surroundings 362 Net Profit 363 Temporal Factors 363 The Shopping Experience 367 When the Going Gets Tough, the Tough Go Shopping 368 E-Commerce: Clicks versus Bricks 369 Retailing as Theater 372 Store Image 373 In-Store Decision Making 374 The Salesperson: A Lead Role in the Play 377 Postpurchase Satisfaction 378 Just What Is Quality? 378 What Can We Do When We re Dissatisfied? 379 TQM: Going to the Gemba 381 Product Disposal 382 Disposal Options 382 Lateral Cycling: Junk versus Junque 383 Chapter Summary 384 Key Terms 385 Review 385 Consumer Behavior Challenge 385 CaseStudy 387 Notes 387 Nielsen Nugget 391 Chapter 10 Organizational and Household Decision Making 392 Organizational Decision Making 393 Organizational Buyers and Decision Making 394 B2B E-Commerce 398 10 Contents The Family 399 The Modern Family 399 Animals Are People Too! Nonhuman Family Members 402 The Family Life Cycle 403 The Intimate Corporation: Family Decision Making 406 Sex Roles and Decision-Making Responsibilities 407 Heuristics in Joint Decision Making 411 Children as Decision Makers: Consumers-in-Training 412 Consumer Socialization 413 Sex-Role Socialization 415 Cognitive Development 416 Marketing Research and Children 417 Chapter Summary 419 Key Terms 419 Review 420 Consumer Behavior Challenge 420 Case Study 422 Notes 422 Consumer Behavior Challenge 460 CaseStudy 461 Notes 462 Section 4 > Consumers and Subcultures 426 Chapter 11 · Groups and Social Media 428 Reference Groups 430 When Are Reference Groups Important? 430 Types of Reference Groups 433 Conformity 438 Opinion Leadership 439 How Influential Is an Opinion Leader? 440 Types of Opinion Leaders 440 How Do We Find Opinion Leaders? 442 Online Opinion Leaders 444 Word-of-Mouth Communication 445 Negative WOM: The Power of Rumors 448 Buzz Building 450 The Social Media Revolution 452 Social Media and Community 452 Social NetworL· 453 Characteristics of Online Communities 454 Chapter Summary 458 Key Terms 459 Review 459 Chapter 12 · Social Class and Lifestyles 466 Consumer Spending and Economic Behavior 467 Income Patterns 468 To Spend or Not to Spend, That Is the Question 468 The Great Recession and Its Aftermath 470 Social Class Structure 471 Pick a Pecking Order 471 Class Structure in the United States 474 Class Structure Around the World 475 Social Class and Consumer Behavior 477 Components of Social Class 478 Statussymbols 486 How Do We Measure Social Class? 490 Lifestyles 493 Lifestyle: Who We Are, What We Do 493 Lifestyles as Group Identities 494 Products Are the Building Blocks of Lifestyles 496 Chapter Summary 500 Key Terms 501 Review 501 Consumer Behavior Challenge 502 CaseStudy 503 Notes 503 Chapter 13 Subcultures 506 Subcultures, Microcultures, and Consumer Identity 507 Ethnic and Racial Subcultures 508 Ethnicity and Marketing Strategies 509 Ethnic and Racial Stereotypes 511 The Big Three American Ethnic Subcultures 514 Religious Subcultures 518 Organized Religion and Consumption 519 Born-Again Consumers 520 Islamic Marketing 521 Age Subcultures 522 The Youth Market 524 Gen Y 526 Tweens 528 Big (Wo)Man on Campus 529 How Do We Research the Youth Market? 530 Contents 11 Gen X 531 lhe Mature Market 531 Chapter Summary 539 Key Terms 540 Review 540 Consumer Behavior Challenge 541 Case Study 543 Notes 544 Chapter 14 Culture 548 What Is Culture? 549 Cultural Systems 551 Cultural Stories and Ceremonies 552 Myths 553 Rituals 557 Sacred and Profane Consumption 565 Sacralization 565 Domains of Sacred Consumption 566 From Sacred to Profane, and Back Again 568 Popular Culture 569 How Do We Know What s In? 570 High Culture and Popular Culture 572 Reality Engineering 575 The Diffusion of Innovations 581 How Do We Decide to Adopt an Innovation? 581 Behavioral Demands of Innovations 583 Prerequisites for Successful Adoption 584 lhe Fashion System 585 Chapter Summary 591 Key Terms 592 Review 592 Consumer Behavior Challenge 593 Case Study 594 Notes 595 Glossary 601 Index 615
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spellingShingle	Solomon, Michael R. 1956- Consumer behavior buying, having and being Europäische Union (DE-588)5098525-5 gnd Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd
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title	Consumer behavior buying, having and being
title_auth	Consumer behavior buying, having and being
title_exact_search	Consumer behavior buying, having and being
title_full	Consumer behavior buying, having and being Michael R. Solomon
title_fullStr	Consumer behavior buying, having and being Michael R. Solomon
title_full_unstemmed	Consumer behavior buying, having and being Michael R. Solomon
title_short	Consumer behavior
title_sort	consumer behavior buying having and being
title_sub	buying, having and being
topic	Europäische Union (DE-588)5098525-5 gnd Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd
topic_facet	Europäische Union Consumer behavior Verbraucherverhalten Entscheidungsverhalten Europa Lehrbuch
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