Happy customers everywhere: how your business can profit from the insights of positive psychology
"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2012
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers happiness for the first time, and in this revealing look at the commercial power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer emotion through one of three approaches: The Feel Good Method: Hook customers through the experience of pleasure and positive emotions, and let those feel-good moments transform a once-in-a-blue-moon customer to a committed loyalist. The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business. The Learning and Growing Method: Help your customers achieve personal growth by making your product an indispensable part of their individual development. Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers. "-- |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | X, 246 S. 25 cm |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040333981 | ||
| 003 | DE-604 | ||
| 005 | 20120816 | ||
| 007 | t | ||
| 008 | 120726s2012 |||| 00||| eng d | ||
| 020 | |z 9780230116450 |9 978-0-230-11645-0 | ||
| 020 | |z 0230116450 |9 0-230-11645-0 | ||
| 035 | |a (OCoLC)800010216 | ||
| 035 | |a (DE-599)BVBBV040333981 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-92 |a DE-1050 | ||
| 082 | 0 | |a 658.8342 | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Schmitt, Bernd |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Happy customers everywhere |b how your business can profit from the insights of positive psychology |c Bernd Schmitt with Glenn Van Zutphen |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c 2012 | |
| 300 | |a X, 246 S. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 520 | |a "The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers happiness for the first time, and in this revealing look at the commercial power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer emotion through one of three approaches: The Feel Good Method: Hook customers through the experience of pleasure and positive emotions, and let those feel-good moments transform a once-in-a-blue-moon customer to a committed loyalist. The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business. The Learning and Growing Method: Help your customers achieve personal growth by making your product an indispensable part of their individual development. Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers. "-- | ||
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumption (Economics) / Psychological aspects | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 700 | 1 | |a Van Zutphen, Glenn |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025188345&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025188345 | ||
Datensatz im Suchindex
| _version_ | 1804149366573760512 |
|---|---|
| adam_text | Titel: Happy customers everywhere
Autor: Schmitt, Bernd Herbert
Jahr: 2012
CONTENTS
Preface vii
Acknowledgments ix
1 The Case for Customer Happiness 1
2 What Can Positive Psychology Teach Us? 25
3 The Feel Good Method 55
4 The Values-and-Meaning Method 79
5 The Engagement Method 105
6 Happiness Touchpoints 125
7 How to Get Your Organization Focused
on Customer Happiness 161
8 Your Happy Workforce 187
9 Happy Citizens Anywhere? 209
Notes 231
General Index 241
Company and Brand Index 245
|
| any_adam_object | 1 |
| author | Schmitt, Bernd |
| author_facet | Schmitt, Bernd |
| author_role | aut |
| author_sort | Schmitt, Bernd |
| author_variant | b s bs |
| building | Verbundindex |
| bvnumber | BV040333981 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)800010216 (DE-599)BVBBV040333981 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03034nam a2200433 c 4500</leader><controlfield tag="001">BV040333981</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120816 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120726s2012 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780230116450</subfield><subfield code="9">978-0-230-11645-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0230116450</subfield><subfield code="9">0-230-11645-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)800010216</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040333981</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-92</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8342</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schmitt, Bernd</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Happy customers everywhere</subfield><subfield code="b">how your business can profit from the insights of positive psychology</subfield><subfield code="c">Bernd Schmitt with Glenn Van Zutphen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 246 S.</subfield><subfield code="c">25 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers happiness for the first time, and in this revealing look at the commercial power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer emotion through one of three approaches: The Feel Good Method: Hook customers through the experience of pleasure and positive emotions, and let those feel-good moments transform a once-in-a-blue-moon customer to a committed loyalist. The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business. The Learning and Growing Method: Help your customers achieve personal growth by making your product an indispensable part of their individual development. Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers. "--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumption (Economics) / Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers' preferences</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Consumer Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Van Zutphen, Glenn</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025188345&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025188345</subfield></datafield></record></collection> |
| id | DE-604.BV040333981 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:21:53Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025188345 |
| oclc_num | 800010216 |
| open_access_boolean | |
| owner | DE-92 DE-1050 |
| owner_facet | DE-92 DE-1050 |
| physical | X, 246 S. 25 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Schmitt, Bernd Verfasser aut Happy customers everywhere how your business can profit from the insights of positive psychology Bernd Schmitt with Glenn Van Zutphen 1. ed. New York, NY Palgrave Macmillan 2012 X, 246 S. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes "The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers happiness for the first time, and in this revealing look at the commercial power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer emotion through one of three approaches: The Feel Good Method: Hook customers through the experience of pleasure and positive emotions, and let those feel-good moments transform a once-in-a-blue-moon customer to a committed loyalist. The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business. The Learning and Growing Method: Help your customers achieve personal growth by making your product an indispensable part of their individual development. Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers. "-- Consumer behavior Consumption (Economics) / Psychological aspects Consumers' preferences BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Psychologie Wirtschaft Van Zutphen, Glenn Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025188345&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schmitt, Bernd Happy customers everywhere how your business can profit from the insights of positive psychology Consumer behavior Consumption (Economics) / Psychological aspects Consumers' preferences BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Psychologie Wirtschaft |
| title | Happy customers everywhere how your business can profit from the insights of positive psychology |
| title_auth | Happy customers everywhere how your business can profit from the insights of positive psychology |
| title_exact_search | Happy customers everywhere how your business can profit from the insights of positive psychology |
| title_full | Happy customers everywhere how your business can profit from the insights of positive psychology Bernd Schmitt with Glenn Van Zutphen |
| title_fullStr | Happy customers everywhere how your business can profit from the insights of positive psychology Bernd Schmitt with Glenn Van Zutphen |
| title_full_unstemmed | Happy customers everywhere how your business can profit from the insights of positive psychology Bernd Schmitt with Glenn Van Zutphen |
| title_short | Happy customers everywhere |
| title_sort | happy customers everywhere how your business can profit from the insights of positive psychology |
| title_sub | how your business can profit from the insights of positive psychology |
| topic | Consumer behavior Consumption (Economics) / Psychological aspects Consumers' preferences BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Psychologie Wirtschaft |
| topic_facet | Consumer behavior Consumption (Economics) / Psychological aspects Consumers' preferences BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior Psychologie Wirtschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025188345&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT schmittbernd happycustomerseverywherehowyourbusinesscanprofitfromtheinsightsofpositivepsychology AT vanzutphenglenn happycustomerseverywherehowyourbusinesscanprofitfromtheinsightsofpositivepsychology |