Effective multichannel distribution strategy:
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IV, 188 S. graph. Darst. |
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Titel: Effective multichannel distribution strategy
Autor: Käuferle, Monika
Jahr: 2012
CONTENTS
Introduction.1
1.1 Multichannel Strategies and Management.5
1.1.1 The Concept of Multiple Channels.5
1.1.2 Existing Multichannel Research.6
1.2 Study 1: Retailing in the Era of E-Commerce: The Current and Future Role of
Stationary Channels.7
1.3 Study 2: Distributing through Multiple Channels: How Many and How Much?.9
1.4 Study 3: Customer Acquisition Returns on Channel Investments: Cross-Channel
Analyses.11
References Chapter 1.14
Retailing in the Era of E-Commerce: The Current and Future Role of Stationary
Channels.18
2.1 Motivation.19
2.2 Conceptual Framework.23
2.3 The Retail Landscape in the Era of E-Commerce.25
2.4 The New Scheme of Up-to-Date Retail Functions.29
2.5 The Re-Allocation and Re-Configuration of Retail Functions in the Era of E-
Commerce.31
2.5.1 The Assortment Function.32
2.5.2 The Information and Advisory Function.35
2.5.3 The Transaction Function.37
2.5.4 The Distribution Function.39
2.5.5 The After-Sales Service Function.40
2.5.6 The Experience Function.42
2.6 The New Role of Stationary Retailing in the Era of E-Commerce.45
2.6.1 The Role of Stationary Channels in Consumer Electronics Retailing.49
2.6.2 The Role of Stationary Channels in High-End Fashion Retailing.53
2.6.3 The Role of Stationary Channels in Grocery Retailing.57
2.7 Results and Discussion.58
2.8 Theoretical and Managerial Implications.63
2.8.1 Research Implications.63
2.8.2 Managerial Implications.64
2.8.3 Limitations and Future Research.65
References Chapter 2.67
Distributing through Multiple Channels: How Many and How Much?.76
3.1 Motivation.77
3.2 Framework and Hypotheses.81
3.2.1 Conceptual Framework.81
3.2.2 Hypothesized Effects.83
3.3 Data.89
3.3.1 Data Collection.89
3.3.2 Dependent Variables.90
3.3.3 Independent Variables.95
3.3.4 Control Variables.100
3.4 Methodology.101
3.5 Results.105
3.5.1 Impact of Business Strategy on Distribution Strategy.106
3.5.2 Impact of Environmental Conditions on Distribution Strategy.107
3.5.3 Impact of Distribution Strategy on Performance.108
3.6 Discussion and Implications.109
3.6.1 Research Implications.111
3.6.2 Managerial Implications.113
3.6.3 Limitations and Further Research.114
References Chapter 3.115
4 Customer Acquisition Returns on Channel Investments: Cross-Channel Analyses. 122
4.1 Motivation.123
4.2 Framework and Hypotheses.129
4.2.1 Conceptual Framework.129
4.2.2 Hypothesized Effects.132
4.3 Data and Methodology.136
4.3.1 Channel-Specific Investments and Acquisitions.137
4.3.2 Control Variables.139
4.3.3 Model Specification.140
4.3.4 Model Estimation.143
4.4 Results.143
4.4.1 Own-Channel Effects.146
4.4.2 Cross-Channel Effects.146
4.4.3 Channel-Specific Findings.149
4.4.4 Control Variables.151
4.4.5 Cross-Channel Elasticities.152
4.4.6 Robustness Checks.155
4.5 Discussion and Implications.156
4.5.1 Research Implications.157
4.5.2 Managerial Implications.158
4.5.3 Limitations and Further Research.159
References Chapter 4.160
Appendix Chapter 4.A.166
Appendix Chapter 4.B.167
REFERENCES.168 |
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| spelling | Käuferle, Monika Verfasser (DE-588)1021247650 aut Effective multichannel distribution strategy vorgelegt von Monika Käuferle 2012 IV, 188 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Köln, Univ., Diss., 2012 Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Mehrgleisiger Vertrieb (DE-588)4725388-5 s Electronic Commerce (DE-588)4592128-3 s Marketingstrategie (DE-588)4120697-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025187650&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Käuferle, Monika Effective multichannel distribution strategy Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4725388-5 (DE-588)4120697-6 (DE-588)4592128-3 (DE-588)4113937-9 |
| title | Effective multichannel distribution strategy |
| title_auth | Effective multichannel distribution strategy |
| title_exact_search | Effective multichannel distribution strategy |
| title_full | Effective multichannel distribution strategy vorgelegt von Monika Käuferle |
| title_fullStr | Effective multichannel distribution strategy vorgelegt von Monika Käuferle |
| title_full_unstemmed | Effective multichannel distribution strategy vorgelegt von Monika Käuferle |
| title_short | Effective multichannel distribution strategy |
| title_sort | effective multichannel distribution strategy |
| topic | Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Mehrgleisiger Vertrieb Marketingstrategie Electronic Commerce Hochschulschrift |
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