Pioneers in marketing: a collection of biographical essays
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York [u.a.]
Routledge
2012
|
Ausgabe: | 1. publ. |
Schriftenreihe: | Routledge advances in management and business studies
51 |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Incl. bibliogr. references and index |
Beschreibung: | XVII, 192 S. Ill., graph. Darst. |
ISBN: | 9780415891936 |
Internformat
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Datensatz im Suchindex
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adam_text | Titel: Pioneers in marketing
Autor: Jones, D. G. Brian
Jahr: 2012
Contents
List of Figures and Tables xi
Foreword xiii
Acknowledgments xv
1 Biography and the History of Marketing Thought 1
2 Edward David Jones (1870-1944): The First Professor of
Marketing 19
3 Simon Litman (1873-1965): Pioneer in International Marketing 34
4 Henry Charles Taylor (1873-1969): The Father of Agricultural
Marketing 54
5 Percival White (1887-1970): Marketing Engineer 70
6 George Burton Hotchkiss (1884-1953): A Pioneer in Advertising 94
7 Theodore N. Beckman (1895-1973): Mr. Wholesaling 109
8 David D. Monieson (1927-2008): Philosopher and Pragmatist 124
9 William R. Davidson (1919-): Mr. Retailing 143
10 Lessons from Pioneers in Marketing 160
Notes 171
Bibliography 173
Index 189
|
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edition | 1. publ. |
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indexdate | 2024-07-10T00:21:24Z |
institution | BVB |
isbn | 9780415891936 |
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physical | XVII, 192 S. Ill., graph. Darst. |
publishDate | 2012 |
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series | Routledge advances in management and business studies |
series2 | Routledge advances in management and business studies |
spelling | Jones, D. G. Brian 1955- Verfasser (DE-588)170801551 aut Pioneers in marketing a collection of biographical essays D. G. Brian Jones 1. publ. New York [u.a.] Routledge 2012 XVII, 192 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge advances in management and business studies 51 Incl. bibliogr. references and index Marketing / États-Unis / Biographies ram Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4006804-3 Biografie gnd-content USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s b DE-604 Erscheint auch als Online-Ausgabe 978-0-203-12270-9 Routledge advances in management and business studies 51 (DE-604)BV011193797 51 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025167443&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Jones, D. G. Brian 1955- Pioneers in marketing a collection of biographical essays Routledge advances in management and business studies Marketing / États-Unis / Biographies ram Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4078704-7 (DE-588)4006804-3 |
title | Pioneers in marketing a collection of biographical essays |
title_auth | Pioneers in marketing a collection of biographical essays |
title_exact_search | Pioneers in marketing a collection of biographical essays |
title_full | Pioneers in marketing a collection of biographical essays D. G. Brian Jones |
title_fullStr | Pioneers in marketing a collection of biographical essays D. G. Brian Jones |
title_full_unstemmed | Pioneers in marketing a collection of biographical essays D. G. Brian Jones |
title_short | Pioneers in marketing |
title_sort | pioneers in marketing a collection of biographical essays |
title_sub | a collection of biographical essays |
topic | Marketing / États-Unis / Biographies ram Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing / États-Unis / Biographies Marketing USA Biografie |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025167443&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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