Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2011
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| Schlagworte: | |
| Online-Zugang: | Abstract |
| Beschreibung: | Parallelt. [Übers. des Autors]: Dimensionen und Wirkung des wahrgenommenen Fit zwischen Nonprofit-Organisation und gewinnorientiertem Unternehmen im Rahmen von transaktionsbasiertem Cause Related Marketing Zsfassung in dt. Sprache |
| Beschreibung: | IV, 246 S., [25] Bl. Ill., graph. Darst. |
Internformat
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Datensatz im Suchindex
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| author | Hassek-Eder, Elisabeth |
| author_facet | Hassek-Eder, Elisabeth |
| author_role | aut |
| author_sort | Hassek-Eder, Elisabeth |
| author_variant | e h e ehe |
| building | Verbundindex |
| bvnumber | BV040311987 |
| classification_rvk | QP 600 QW 300 |
| ctrlnum | (DE-599)OBVAC08731363 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| spelling | Hassek-Eder, Elisabeth Verfasser aut Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing von Elisabeth Hassek-Eder 2011 IV, 246 S., [25] Bl. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Parallelt. [Übers. des Autors]: Dimensionen und Wirkung des wahrgenommenen Fit zwischen Nonprofit-Organisation und gewinnorientiertem Unternehmen im Rahmen von transaktionsbasiertem Cause Related Marketing Zsfassung in dt. Sprache Wien, Wirtschaftsuniv., Diss., 2011 Unternehmen (DE-588)4061963-1 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Cause Related Marketing (DE-588)7845826-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content (DE-588)4005227-8 Umfrage gnd-content Unternehmen (DE-588)4061963-1 s Markenpolitik (DE-588)4144679-3 s Cause Related Marketing (DE-588)7845826-2 s Nonprofit-Organisation (DE-588)4293729-2 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 V:AT-OBV;B:AT-UBWW text/plain http://media.obvsg.at/AC08731363-3001 WUW Abstract |
| spellingShingle | Hassek-Eder, Elisabeth Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing Unternehmen (DE-588)4061963-1 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Markenpolitik (DE-588)4144679-3 gnd Cause Related Marketing (DE-588)7845826-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing |
| title_auth | Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing |
| title_exact_search | Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing |
| title_full | Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing von Elisabeth Hassek-Eder |
| title_fullStr | Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing von Elisabeth Hassek-Eder |
| title_full_unstemmed | Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing von Elisabeth Hassek-Eder |
| title_short | Dimensions and effects of perceived fit between nonprofit- and for-profit organisation in the context of transaction-based cause related marketing |
| title_sort | dimensions and effects of perceived fit between nonprofit and for profit organisation in the context of transaction based cause related marketing |
| topic | Unternehmen (DE-588)4061963-1 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Markenpolitik (DE-588)4144679-3 gnd Cause Related Marketing (DE-588)7845826-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Unternehmen Nonprofit-Organisation Markenpolitik Cause Related Marketing Verbraucherverhalten Hochschulschrift Umfrage |
| url | http://media.obvsg.at/AC08731363-3001 |
| work_keys_str_mv | AT hassekederelisabeth dimensionsandeffectsofperceivedfitbetweennonprofitandforprofitorganisationinthecontextoftransactionbasedcauserelatedmarketing |