Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2011
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 135, 14 S. Ill., graph. Darst. 21 cm |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Pricing as success factor for new products and services of technology based small and medium-sized e
Autor: Kaiser, Jonas Jan Boris
Jahr: 2011
Contents
Figures.......................................................................................................................VIII
Acronyms.....................................................................................................................IX
1 Introduction..........................................................................................................1
1.1 Relevance for Research and Practice..............................................................1
1.2 Potential Contribution.....................................................................................4
1.3 Research Structure..........................................................................................7
2 Conceptual Foundation.......................................................................................9
2.1 Context and Definition of Price......................................................................9
2.2 Facets of Pricing for New Products and Services.........................................10
2.3 Definition of Technology-based SMEs and Selection as Research Subject 13
3 Literature Overview and Deduction of Research Questions.........................17
3.1 Selection of Theoretical Perspectives...........................................................17
3.2 Identification of Research Deficits...............................................................19
3.3 Deduction of Research Questions.................................................................23
4 Summary of Research Papers...........................................................................26
4.1 Paper I-Pricing Strategy: Disclosure of Factors Driving the Choice of
Pricing Strategy for New Products or Services........................................................26
4.2 Paper II-Pricing of Services: Offer Characteristics Impact on Success of
Strategic Pricing Decisions of Innovative SMEs......................................................28
4.3 Paper III-The Moderating Role of Organizational Development Stages on
Technology-Based SMEs Strategic Pricing of New Products and Services............30
4.4 Paper IV-Towards a Pricing Evolution Model: A Multi-method Approach
to identify Development Paths for New Ventures Pricing of New Products and
Services.....................................................................................................................32
4.5 Paper V-Preismanagement jenseits von Value Pricing (Pricing beyond
Value Pricing)...........................................................................................................34
Appendix......................................................................................................................37
References....................................................................................................................49
Research Papers..........................................................................................................65
Paper I-Pricing Strategy: Disclosure of Factors Driving the Choice of Pricing
Strategy for New Products or Services.....................................................................66
Paper II-Pricing of Services: Offer Characteristics Impact on Success of
Strategic Pricing Decisions of Innovative SMEs......................................................87
Paper III-The Moderating Role of Organizational Development Stages on
Technology-Based SMEs Strategic Pricing of New Products and Services.......108
Paper IV-Towards a Pricing Evolution Model: A Multi-method Approach to
identify Development Paths for New Ventures Pricing of New Products and
Services.......................................................................................................................119
Paper V-Preismanagement jenseits von Value Pricing (Pricing beyond Value
Pricing).......................................................................................................................135
|
| any_adam_object | 1 |
| author | Kaiser, Jonas Jan Boris |
| author_GND | (DE-588)1016511779 |
| author_facet | Kaiser, Jonas Jan Boris |
| author_role | aut |
| author_sort | Kaiser, Jonas Jan Boris |
| author_variant | j j b k jjb jjbk |
| building | Verbundindex |
| bvnumber | BV040310665 |
| classification_rvk | QP 622 |
| ctrlnum | (OCoLC)812196320 (DE-599)DNB1019945370 |
| dewey-full | 658.816 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-07-10T00:21:21Z |
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| language | English |
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| spelling | Kaiser, Jonas Jan Boris Verfasser (DE-588)1016511779 aut Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures vorgelegt von Jonas Jan Boris Kaiser 2011 IX, 135, 14 S. Ill., graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Aachen, Techn. Hochsch., Diss., 2011 Venture-Management (DE-588)4267767-1 gnd rswk-swf Technologieunternehmen (DE-588)7853364-8 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Klein- und Mittelbetrieb (DE-588)4031031-0 s Technologieunternehmen (DE-588)7853364-8 s Preispolitik (DE-588)4047118-4 s Venture-Management (DE-588)4267767-1 s b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025165461&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kaiser, Jonas Jan Boris Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures Venture-Management (DE-588)4267767-1 gnd Technologieunternehmen (DE-588)7853364-8 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4267767-1 (DE-588)7853364-8 (DE-588)4031031-0 (DE-588)4047118-4 (DE-588)4113937-9 |
| title | Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures |
| title_auth | Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures |
| title_exact_search | Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures |
| title_full | Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures vorgelegt von Jonas Jan Boris Kaiser |
| title_fullStr | Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures vorgelegt von Jonas Jan Boris Kaiser |
| title_full_unstemmed | Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures vorgelegt von Jonas Jan Boris Kaiser |
| title_short | Pricing as success factor for new products and services of technology-based small and medium-sized enterprises and new ventures |
| title_sort | pricing as success factor for new products and services of technology based small and medium sized enterprises and new ventures |
| topic | Venture-Management (DE-588)4267767-1 gnd Technologieunternehmen (DE-588)7853364-8 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Venture-Management Technologieunternehmen Klein- und Mittelbetrieb Preispolitik Hochschulschrift |
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