Global marketing: contemporary theory, practice, and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill/Irwin
2013
|
| Schlagworte: | |
| Online-Zugang: | Publisher description |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XXI, 602 S. Ill., Kt. 26 cm |
| ISBN: | 9780071318204 0071318208 9780078029271 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040310421 | ||
| 003 | DE-604 | ||
| 005 | 20140313 | ||
| 007 | t | ||
| 008 | 120713s2013 xxuab|| |||| 00||| eng d | ||
| 010 | |a 2011042361 | ||
| 020 | |a 9780071318204 |9 978-0-07-131820-4 | ||
| 020 | |a 0071318208 |9 0-07-131820-8 | ||
| 020 | |a 9780078029271 |9 978-0-07-802927-1 | ||
| 035 | |a (OCoLC)802648749 | ||
| 035 | |a (DE-599)BVBBV040310421 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1051 |a DE-945 |a DE-1102 | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.8/4 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Alon, Ilan |d 1971- |e Verfasser |0 (DE-588)141350717 |4 aut | |
| 245 | 1 | 0 | |a Global marketing |b contemporary theory, practice, and cases |c Ilan Alon, Eugene Jaffe, with Donata Vianelli |
| 264 | 1 | |a New York |b McGraw-Hill/Irwin |c 2013 | |
| 300 | |a XXI, 602 S. |b Ill., Kt. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a Export marketing |v Case studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Jaffe, Eugene D. |e Sonstige |4 oth | |
| 700 | 1 | |a Vianelli, Donata |e Sonstige |0 (DE-588)1023441470 |4 oth | |
| 856 | 4 | |u http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html |3 Publisher description | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025165222 | ||
Datensatz im Suchindex
| _version_ | 1804149332086095872 |
|---|---|
| any_adam_object | |
| author | Alon, Ilan 1971- |
| author_GND | (DE-588)141350717 (DE-588)1023441470 |
| author_facet | Alon, Ilan 1971- |
| author_role | aut |
| author_sort | Alon, Ilan 1971- |
| author_variant | i a ia |
| building | Verbundindex |
| bvnumber | BV040310421 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)802648749 (DE-599)BVBBV040310421 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01643nam a2200457zc 4500</leader><controlfield tag="001">BV040310421</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140313 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120713s2013 xxuab|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011042361</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071318204</subfield><subfield code="9">978-0-07-131820-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071318208</subfield><subfield code="9">0-07-131820-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780078029271</subfield><subfield code="9">978-0-07-802927-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)802648749</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040310421</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1051</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1102</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Alon, Ilan</subfield><subfield code="d">1971-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141350717</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing</subfield><subfield code="b">contemporary theory, practice, and cases</subfield><subfield code="c">Ilan Alon, Eugene Jaffe, with Donata Vianelli</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill/Irwin</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 602 S.</subfield><subfield code="b">Ill., Kt.</subfield><subfield code="c">26 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jaffe, Eugene D.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Vianelli, Donata</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)1023441470</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html</subfield><subfield code="3">Publisher description</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025165222</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040310421 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:21:20Z |
| institution | BVB |
| isbn | 9780071318204 0071318208 9780078029271 |
| language | English |
| lccn | 2011042361 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025165222 |
| oclc_num | 802648749 |
| open_access_boolean | |
| owner | DE-1051 DE-945 DE-1102 |
| owner_facet | DE-1051 DE-945 DE-1102 |
| physical | XXI, 602 S. Ill., Kt. 26 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| spelling | Alon, Ilan 1971- Verfasser (DE-588)141350717 aut Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli New York McGraw-Hill/Irwin 2013 XXI, 602 S. Ill., Kt. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Jaffe, Eugene D. Sonstige oth Vianelli, Donata Sonstige (DE-588)1023441470 oth http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html Publisher description |
| spellingShingle | Alon, Ilan 1971- Global marketing contemporary theory, practice, and cases Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Global marketing contemporary theory, practice, and cases |
| title_auth | Global marketing contemporary theory, practice, and cases |
| title_exact_search | Global marketing contemporary theory, practice, and cases |
| title_full | Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli |
| title_fullStr | Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli |
| title_full_unstemmed | Global marketing contemporary theory, practice, and cases Ilan Alon, Eugene Jaffe, with Donata Vianelli |
| title_short | Global marketing |
| title_sort | global marketing contemporary theory practice and cases |
| title_sub | contemporary theory, practice, and cases |
| topic | Export marketing Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing Export marketing Case studies Internationales Marketing Fallstudiensammlung |
| url | http://catdir.loc.gov/catdir/enhancements/fy1205/2011042361-d.html |
| work_keys_str_mv | AT alonilan globalmarketingcontemporarytheorypracticeandcases AT jaffeeugened globalmarketingcontemporarytheorypracticeandcases AT vianellidonata globalmarketingcontemporarytheorypracticeandcases |