International marketing and export management:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Prentice Hall
2005
Pearson |
| Ausgabe: | 5th ed. |
| Schlagworte: | |
| Online-Zugang: | BTW01 |
| Beschreibung: | Weitere Ausgabe: Druckausg.--->Albaum, Gerald: International marketing and export management Includes bibliographical references and index This is the only book on the market that comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. |
| Beschreibung: | XXII, 666 S. Ill., graph. Darst. |
| ISBN: | 0273686348 |
Internformat
MARC
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| 245 | 1 | 0 | |a International marketing and export management |c Gerald Albaum, Edwin Duerr, Jesper Strandskov |
| 250 | |a 5th ed. | ||
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| 500 | |a Weitere Ausgabe: Druckausg.--->Albaum, Gerald: International marketing and export management | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a This is the only book on the market that comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Albaum, Gerald S. 1933- Duerr, Edwin Strandskov, Jesper 1954- |
| author_GND | (DE-588)131878913 (DE-588)131879073 |
| author_facet | Albaum, Gerald S. 1933- Duerr, Edwin Strandskov, Jesper 1954- |
| author_role | aut aut aut |
| author_sort | Albaum, Gerald S. 1933- |
| author_variant | g s a gs gsa e d ed j s js |
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| collection | ZDB-26-MYL |
| ctrlnum | (OCoLC)918195414 (DE-599)BVBBV040309418 |
| discipline | Wirtschaftswissenschaften |
| edition | 5th ed. |
| format | Electronic eBook |
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| spelling | Albaum, Gerald S. 1933- Verfasser (DE-588)131878913 aut International marketing and export management Gerald Albaum, Edwin Duerr, Jesper Strandskov 5th ed. Harlow [u.a.] Prentice Hall 2005 Pearson XXII, 666 S. Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Weitere Ausgabe: Druckausg.--->Albaum, Gerald: International marketing and export management Includes bibliographical references and index This is the only book on the market that comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising. This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. Export marketing - Management Export marketing Management Weltwirtschaft (DE-588)4065468-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Export (DE-588)4016020-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Exportgeschäft (DE-588)4130823-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Exportpolitik (DE-588)4153396-3 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Export (DE-588)4016020-8 s Management (DE-588)4037278-9 s Weltwirtschaft (DE-588)4065468-0 s 2\p DE-604 Exportmarketing (DE-588)4153393-8 s Internationales Marketing (DE-588)4125431-4 s 3\p DE-604 Exportpolitik (DE-588)4153396-3 s Unternehmen (DE-588)4061963-1 s 4\p DE-604 Marketingstrategie (DE-588)4120697-6 s 5\p DE-604 Exportgeschäft (DE-588)4130823-2 s 6\p DE-604 Duerr, Edwin Verfasser aut Strandskov, Jesper 1954- Verfasser (DE-588)131879073 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Albaum, Gerald S. 1933- Duerr, Edwin Strandskov, Jesper 1954- International marketing and export management Export marketing - Management Export marketing Management Weltwirtschaft (DE-588)4065468-0 gnd Unternehmen (DE-588)4061963-1 gnd Export (DE-588)4016020-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportmarketing (DE-588)4153393-8 gnd Exportgeschäft (DE-588)4130823-2 gnd Management (DE-588)4037278-9 gnd Exportpolitik (DE-588)4153396-3 gnd |
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| title | International marketing and export management |
| title_auth | International marketing and export management |
| title_exact_search | International marketing and export management |
| title_full | International marketing and export management Gerald Albaum, Edwin Duerr, Jesper Strandskov |
| title_fullStr | International marketing and export management Gerald Albaum, Edwin Duerr, Jesper Strandskov |
| title_full_unstemmed | International marketing and export management Gerald Albaum, Edwin Duerr, Jesper Strandskov |
| title_short | International marketing and export management |
| title_sort | international marketing and export management |
| topic | Export marketing - Management Export marketing Management Weltwirtschaft (DE-588)4065468-0 gnd Unternehmen (DE-588)4061963-1 gnd Export (DE-588)4016020-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportmarketing (DE-588)4153393-8 gnd Exportgeschäft (DE-588)4130823-2 gnd Management (DE-588)4037278-9 gnd Exportpolitik (DE-588)4153396-3 gnd |
| topic_facet | Export marketing - Management Export marketing Management Weltwirtschaft Unternehmen Export Marketingstrategie Internationales Marketing Exportmarketing Exportgeschäft Management Exportpolitik Lehrbuch |
| work_keys_str_mv | AT albaumgeralds internationalmarketingandexportmanagement AT duerredwin internationalmarketingandexportmanagement AT strandskovjesper internationalmarketingandexportmanagement |