Online consumer behavior: theory and research in social media, advertising, and e-tail
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXXIII, 366 S. graph. Darst. |
| ISBN: | 9781848729698 |
Internformat
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| 245 | 1 | 0 | |a Online consumer behavior |b theory and research in social media, advertising, and e-tail |c ed. by Angeline G. Close |
| 264 | 1 | |a New York [u.a.] |b Routledge |c 2012 | |
| 300 | |a XXXIII, 366 S. |b graph. Darst. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Electronic commerce |x Psychological aspects | |
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Datensatz im Suchindex
| _version_ | 1804149326058881024 |
|---|---|
| adam_text | Titel: Online consumer behavior
Autor: Close, Angeline G
Jahr: 2012
Contents
Foreword ix
Preface xv
About the Editor xxi
About the Contributors xxv
SECTION I Consumers Online Identity
1. Snapshots of the Self: Exploring the Role of Online Mobile Photo
Sharing in Identity Development Among Adolescent Girls 3
Jenna Drenten
2. Source Characteristics in Online Shopping: Do Avatar Expertise,
Similarity, and Attractiveness Affect Purchase Outcomes? 35
David C. Taylor and Iryna Pentina
3. Overcoming Human Limits Through the Satisfaction of Desires on
Virtual Worlds 55
Lilia Boujbel and Leila El Kamel
SECTION II Social Media, Blogs, and Privacy Issues
4. Managing New Media: Tools for Brand Management in Social Media 83
Elsamari Botha and Adam /. Mills
5. Consumer Activism Through Social Media: Carrots Versus Sticks 101
Pia A. Albinsson and B. Yasanthi Perera
6. Authenticity in Online Communications: Examining Antecedents and
Consequences 133
Laureo I. Labrecque, Shabnam H. A. Zanjani, and George R. Milne
7. Web 2.0 and Consumers Digital Footprint: Managing Privacy and
Disclosure Choices in Social Media 157
Ereni Markos, Laureo I. Labrecque, and George R. Milne
SECTION III Online Advertising and Online Search Behavior
8. Viewer Reactions to Online Politicai Spoof Videos and Advertisements 185
Anjali 5. Bai, Colin L. Campbell, and Leyland F. Pitt
9. Advertising Versus Invertising: The Influence of Social Media B2C
Efforts on Consumer Attitudes and Brand Relationships 209
Adriana M. Bóveda-Lambie and Neil Hair
10. Male Consumers Motivations for Online Information Search and
Shopping Behavior 237
Linda Tuncay Zayer and Peter Coleman
SECTION IV e-Tail Consumer Behavior and Online Channels
11. Exploring Hybrid Channels from the Customer Perspective: Offering
Channels That Meet Customers Changing Needs 269
Angela Hausman
12. Consumer Trust and Loyalty in e-Tail 297
Cuiping Chen, Matthew O Brien, and Lin Guo
13. Toward a Theory of Consumer Electronic Shopping Cart Behavior:
Motivations of e-Cart Use and Abandonment 323
Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa
Author Index 345
Subject Index 357
|
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Soziologie Psychologie Wirtschaftswissenschaften |
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| isbn | 9781848729698 |
| language | English |
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| physical | XXXIII, 366 S. graph. Darst. |
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| spelling | Online consumer behavior theory and research in social media, advertising, and e-tail ed. by Angeline G. Close New York [u.a.] Routledge 2012 XXXIII, 366 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Psychologie Consumer behavior Internet marketing Electronic commerce Psychological aspects Online-Marketing (DE-588)7706419-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Online-Marketing (DE-588)7706419-7 s DE-604 Electronic Commerce (DE-588)4592128-3 s World Wide Web 2.0 (DE-588)7548364-6 s 1\p DE-604 Close, Angeline G. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025161297&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Online consumer behavior theory and research in social media, advertising, and e-tail Psychologie Consumer behavior Internet marketing Electronic commerce Psychological aspects Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
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| title | Online consumer behavior theory and research in social media, advertising, and e-tail |
| title_auth | Online consumer behavior theory and research in social media, advertising, and e-tail |
| title_exact_search | Online consumer behavior theory and research in social media, advertising, and e-tail |
| title_full | Online consumer behavior theory and research in social media, advertising, and e-tail ed. by Angeline G. Close |
| title_fullStr | Online consumer behavior theory and research in social media, advertising, and e-tail ed. by Angeline G. Close |
| title_full_unstemmed | Online consumer behavior theory and research in social media, advertising, and e-tail ed. by Angeline G. Close |
| title_short | Online consumer behavior |
| title_sort | online consumer behavior theory and research in social media advertising and e tail |
| title_sub | theory and research in social media, advertising, and e-tail |
| topic | Psychologie Consumer behavior Internet marketing Electronic commerce Psychological aspects Online-Marketing (DE-588)7706419-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| topic_facet | Psychologie Consumer behavior Internet marketing Electronic commerce Psychological aspects Online-Marketing Verbraucherverhalten Electronic Commerce World Wide Web 2.0 Aufsatzsammlung |
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