Media literacy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2013
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 423, [100] S. Ill., graph. Darst. |
| ISBN: | 9781452206257 |
Internformat
MARC
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| 245 | 1 | 0 | |a Media literacy |c W. James Potter |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2013 | |
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Datensatz im Suchindex
| _version_ | 1804149325179125760 |
|---|---|
| adam_text | Titel: Media literacy
Autor: Potter, W. James
Jahr: 2013
Detailed Contents
Preface xvii
Acknowledgments xxi
PART I
Introduction 1
1. Living in the Message- 2. Media Literacy Approach 13
Saturated World 3 What Is Media Literacy? 14
Message Saturation 4 The Three Building Blocks
High Degree of Exposure 5 of Media Literacy 15
The Information Problem 6 Personal Locus 15
The Challenge of Selection 7 Knowledge Structures 16
Automatic Routines 7 Skills 18
Advantages and Disadvantages The Definition of Media Literacy 22
of Automatic Processing 8 Media Literacy Is
The Big Question 9 Multidimensional 23
Media Literacy 10 Media Literacy Is a Continuum,
Summary 11 Not a Category 24
Further Reading 11 The Development of Media Literacy 25
Keeping Up to Date 12 Advantages of Developing a Higher
Degree of Media Literacy 27
Appetite for Wider Variety
of Media Messages 28
More Self-Programming
of Mental Codes 29
More Control Over Media 29
Summary 29
Further Reading 30
PART 2
Audience 33
Identifying Niches 51
Geographic Segmentation 52
Demographic Segmentation 52
Social Class Segmentation 53
Geodemographic Segmentation 53
Psychographic Segmentation 54
Attracting Audiences 55
Appeal to Existing Needs and
Interests 55
Cross-Media and Cross-Vehicle
Promotion 56
3. Individual Perspective 35 Conditioning Audiences 57
Information-Processing Tasks 36 Summary 58
Filtering 37 Further Reading 59
Meaning Matching 38 Exercises 60
Meaning Construction 38
Analyzing the Idea of Exposure to Media
Messages 39
Exposure and Attention 40
Exposure States 42
The Media Literacy Approach 44
Summary 46
Further Reading 46
5. Children as a Special Audience 63
Why Treat Children as a Special
Audience? 65
Maturation 65
Experience 70
Special Treatment From
4. Industry Perspective Regulators 70 Protecting Children From Negative TV
on Audience 47 Content 70
Shift From Mass to Niche Protecting Children From Unfair
Perspective on Audience 49 Advertising Practices 71
What Is a Mass Audience? 49 Special Treatment From Parents 71
Rejection of the Idea of Mass Restrictive Mediation 71
Audience 50 Coviewing 72
The Idea of Niche Audience 51 Active Mediation 72
Use of Program Ratings 73 Experience 75
How Useful Are These Natural Abilities 76
Techniques? 73
Reexamining the Case for Special Summary 81
Treatment 74 Further Reading 81
Maturation 74 Keeping Up to Date 82
PART 3
Industry 83
Characteristics of the Game 102
Importance of Valuing Resources
Well 102
Indirect as Well as Direct
Support 103
Complex Interdependency Among
Players 104
Nature of Competition 105
Advertising as
6. Development of the Mass the Engine 107
Media Industries 85 Media Industries Strategies 108
Patterns of Development 86 Maximizing Profits 108
Innovation Stage 87 Constructing Audiences 112
Penetration Stage 87 Reducing Risk 113
Peak Stage 88 Consumers Strategies 114
Decline Stage 89 Default Strategy 114
Adaptation Stage 89 Media Literacy Strategy 115
Comparisons Across Mass Media 89 Summary 115
Life Cycle Pattern 89 Further Reading 116
Indicators of Peak 90 Keeping Up to Date 117
Summary 92 Exerdses 118
Further Reading 93
Keeping Up to Date 94
8. The Current Picture 121
The Powerful Force of Convergence 122
7. The Economic Game 95 Technological
The Media Game of Economics 97 Convergence 122
The Players 97 Marketing Convergence 124
The Goal 100 Psychological Convergence 126
The Rules 102 Current Picture 126
Transformation of News 127 Summary 137
General Employment Trends 133 Further Reading 137
Demographic Patterns 135 Keeping Up to Date 138
PART 4
Content 139
10. News 155
Traditional Issues About News 157
Is News a Reflection or a
Construction? 157
Can Journalists Be Objective? 168
Emerging Issues About News 174
Who Qualifies as a Journalist? 174
What Qualifies as News? 175
What Should Be the Standard of
9. Mass Media Content and Reality 141 Quality? 176
Becoming Literate With News Content 177
What Is Reality? 143 Analyze the News Perspective 178
Magic Window 144 Search for Context 179
Multiple Dimensions of Reality 144 Develop Alternative Sources of
Differences Across Individuals 145 Information 179
Organizing Principle: Next-Step Be skeptkal About Publk
Reality 148 Opinion 180
Audience s Perspective 148 Expose Yourself to More News, Not
Less 180
Programmers Perspective 149
Reality Programming as a Genre 150 Summary 181
The Importance of Media Literacy 150 Further Reading 182
Summary 152 Keeping Up to Date 183
Further Reading 153 Exercises 184
Keeping Up to Date 153
Exercise 153
11. Entertainment 187 Advertising Is Deceptive 221
Companies Manipulate Us Through
Entertainment Formula 189 Subliminal Advertising 222
General Story Formula 189 Advertising Is Excessive 224
Genres 189
Constraints 191
Character Patterns 193
Advertising Perpetuates
Stereotypes 225
Social Responsibility Versus Economic
Demographic Patterns 194 Responsibility 225
Stereotypical Portrayals 194 Becoming More Literate 227
Controversial Content Elements 199
Sex 199
What Are Ads Really Selling? 228
What Is the Intended Effect of the
Homosexuality 201
Violence 202 What Are Your Needs? 229
Language 204 Summary 230
Health 204 Further Reading 231
Deceptive Health Patterns 204 Keeping Up to Date 231
Responsible Health Patterns 205 Exercises 233
Values 206
Content Analysis Method 208
Becoming Media Literate With
Entertainment Messages 208
Further Reading 211
Keeping Up to Date 212
Exercises 212
13. Interactive Media 237
Development of Interactive Media 238
Convergence 238
Creative Commons 239
Need for Social Networking 240
Attraction of Advertising
Support 240
12. Advertising 215 Electronic Games 241
History of Electronic Games 241
Advertising Is Pervasive 217 Business of Electronic Games 243
Popular Surface Criticisms 220 Experience of Playing Electronic
Advertising Manipulates Us Into Games 245
Buying Things We Don t Social Networking 246
Need 220 Social Contact 247
Advertising Makes Acquiring 249
Us Too Materialistic 220 Competition 251
Media Literacy 254 Further Reading 255
Summary 255 Keeping Up to Date 256
PART 5
Effects 257
14. Proactive Perspective on Media 15. Broadening Our Perspective on
Effects 259 Media Effects 277
Media Effects Are Constantly Occurring 261 Timing of Effects 279
Manifested Effects and Process Type of Effects 280
Effects 261 Cognitive-Type Effect 280
Baseline Effects and Fluctuation Attitudinal-Type Effect 281
Effects 261 Emotional-Type Effect 281
Factors Influencing Media Effects 263 Physiological-Type Effect 282
Baseline Factors 264 Behavioral-Type Effect 282
Fluctuation Factors 268 Macro-Type Effects 282
Media Literacy and Blame 271 Valence of Effects 284
Media Literacy: Controlling the Media Effects Intentionality of Effects 285
Process 271 Summary 286
Summary 272 Further Reading 288
Further Reading 273 Keeping Up to Date 288 Exercises 274 Exercises 289
PART 6
Confronting the Issues 293
16. Who Owns and Controls
the Mass Media? 295
Two Competing Values 297
Localism 297
Efficiency 299
Cross-Ownership and Control 300
Types of Concentration 300
Megamergers 301
International Perspective 303
Concentration Among Advertising
Agencies 304
Concentration Among
Advertisers 304
Issues of Concern 305
Deregulation 305
Change in Content 306
Lack of Access 310
Internet 311
Summary 312 18. Piracy 341
Further Reading 313 What Is Piracy? 343
Keeping Up to Date 314 Copyright 344
Exercise 314 Some History 345
How Big Is the Problem? 346
Film 347
Print 348
Crackdown on Piracy 348
Antipiracy Technology 348
New Legislation 349
Legal Action 349
Summary 351
Further Reading 351
Keeping Up to Date 351
Exercises 352
17. Privacy 317
Defining Privacy 318
Invasions of Your Privacy 319
Spamming 319
Commercial Mining 322
Theft of Private Information 327
Maliciousness 331
Public Opinion and Regulations 333
Public Opinion 333
Regulations 334
What Can We Do to Protect Our 19- Violence 355
Privacy? 335 Effects 356
Summary 338 Narrow Perspective 357
Further Reading 339 The Overlooked Effect 358
Keeping Up to Date 339 Conception of Violence 362
Exercise 340 Public s Definition 362
Ironies 363
Developing a Broader 20. Sports 371
Sensitivity 364
Summary 365 The Money Cycle 372
Further Reading 366 Players 373
Exercises 368 Owners and Leagues 376
Television Networks 378
Advertisers 380
Public 380
Olympics 382
The Big Picture 385
Summary 385
Further Reading 386
Keeping Up to Date 387
Exercises 388
PART 7
The Springboard 393
21. Personal Strategy for Increasing
Media Literacy 395
6. Examine Your Mental Codes 398
7. Examine Your Opinions 399
8. Change Behaviors 399
9. Make Cross-Channel
Comparisons 400
10. Become More Skilled at Designing
Messages 400
11. Do Not Take Privacy for
Granted 401
12. Take Personal
Responsibility 401
Illustrations of Milestones 401
Twelve Guidelines 396 Learning Ladders 402
1. Strengthen Your Personal Examples of Levels of Literacy 404
Locus 396 Summary 405
2. Focus on Usefulness as a Keeping Up to Date 405
Goal 397 Exercise 406
3. Develop an Accurate Awareness
of Your Exposure 397
4. Acquire a Broad Base of Useful
Knowledge 397
5. Think About the Reality-Fantasy
Continuum 398
Societal Techniques 420
Summary 421
Keeping Up to Date 422
Exercise 423
Appendix A. Profiles of the Mass
Media Industries Al
22. Helping Others Increase Media
Literacy 409 Appendix B. Examples of
Mass Media Effects A31
Appendix C. Contacts A45
Interpersonal Techniques 410
What the Research Says 410
What Can You Do? 414 Glossary Gl
Public Education 416 References Rl
Current Situation 416
Barriers 417
What You Can Do 419 About the Author
Index I1
|
| any_adam_object | 1 |
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| discipline | Allgemeines Pädagogik Soziologie |
| edition | 6. ed. |
| format | Book |
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| spelling | Potter, W. James Verfasser aut Media literacy W. James Potter 6. ed. Los Angeles [u.a.] Sage 2013 XXI, 423, [100] S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Media literacy Mediendidaktik (DE-588)4123731-6 gnd rswk-swf Medienkompetenz (DE-588)4680767-6 gnd rswk-swf Informationskompetenz (DE-588)4614795-0 gnd rswk-swf Medienkompetenz (DE-588)4680767-6 s Informationskompetenz (DE-588)4614795-0 s Mediendidaktik (DE-588)4123731-6 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025160731&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Potter, W. James Media literacy Media literacy Mediendidaktik (DE-588)4123731-6 gnd Medienkompetenz (DE-588)4680767-6 gnd Informationskompetenz (DE-588)4614795-0 gnd |
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| title | Media literacy |
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| title_full | Media literacy W. James Potter |
| title_fullStr | Media literacy W. James Potter |
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