What Chinese want: culture, communism, and China's modern consumer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2012
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | XIV, 258 S. Ill. |
| ISBN: | 9780230340305 |
Internformat
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| 245 | 1 | 0 | |a What Chinese want |b culture, communism, and China's modern consumer |c Tom Doctoroff |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c 2012 | |
| 300 | |a XIV, 258 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumers |z China |x Attitudes | |
| 650 | 4 | |a Consumers' preferences |z China | |
| 650 | 4 | |a Marketing |z China | |
| 651 | 4 | |a China |x Economic conditions |y 21st century | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: What Chinese want
Autor: Doctoroff, Tom
Jahr: 2012
CONTENTS
Images ix
Foreword xi
Sir Martin Sorrell, CEO, WPP
Part One The Chinese Worldview
1 Modem Middle Kingdom: Old Pipes, New Palace 3
Part Two Top Down: Doing Business in China
2 Anta and Always: An Introduction to Chinese Business 35
3 The Rise of Chinese Brands: A Distant Dream 39
4 Brand Management in China: Three Golden Rules 43
5 Chinese Recession Tactics: How Marketers Can Win
During a Downturn 47
6 The Chinese Boardroom: Face and Fear 51
7 Tycoon Tang Jun s Lost Face: A Chinese Business Tragedy 55
8 Managing China: Stimulating Creativity in a Sea of Convention 59
9 Winning Designs in China: Standing Out to Fit In 65
10 Digital China: Liberated Consumers, Constricted Corporations 69
11 E-commerce in China: Patriarchal Benevolence 75
12 IllegalDVDs:WhyPiracyIsHeretoStay 79
13 The Business of Advertising in China: Incrementai Progress,
No Breakthrough 85
Part Three The New, Old Chinese Consumer
14 Barbie, Starbucks, and COFCO: An Introduction to
Chinese Consumerism 91
15 The New Middle Class: Constants and Variables 97
16 China s Lower-Tier Cities: Brighter Eyes, Bigger Markets 103
17 China s Booming Luxury Market: Gold Mine or Landmine? 111
18 Car-Crazy China: Where Ego and Anxiety Collide 115
19 China s Senior Market: Gray Today, Golden Tomorrow 119
20 China s Ambivalent Tiger Moms: When in Rome... 123
21 Young Digital Lives: A Parallel Universe of AmbitiousRelease 133
22 The Chinese and Food: Survival and Success 139
Part Four Chinese Society
23 Family and Country and Me: An Introduction to Chinese Society 145
24 Codependence: China s Middle Class and Communist Party 149
25 The Long, Long March: Civil Society in China 153
The Sichuan Earthquake Aftermath: Forging a New Civil Society? 157
China s Dairy Scandal: Two Steps Back 159
26 Life in Shanghai s Lanes: A Community Affair 163
27 A Day at the Shanghai Zoo: Families in Action 167
28 Christmas in China: Universal Release, Transactional Gain 169
29 Ritualistic Observation: The Dark Matter of Chinese Civilization 171
30 Sex in China: Prudence and Prurience 177
Part Five China and the World
31 Icons and Identity: An Introduction to China s Engagement
with the World 185
32 China s Worldview: Don t Rock Our Boat 191
33 How China Sees America: Dangerous Love 195
34 The Obama Brand in China: BewareofCoolCat 201
Standing Up to China 203
Dealing with Dissenters: Pragmatism, Not Passion 206
35 The Beijing Olympics and Shanghai Expo: Party Power Plays 209
The Torch Relay: Friend or Foe, China Perseveres 209
At the Opening Ceremony: China Reveals Its Soul 212
Shanghai s World Expo: An Internai Affair 216
36 China and Its Neighbors: Colleagues, Not Friends 219
Japan and China: Contrasting Response to the Financial Crisis 219
lapan and China: Contrasting Response to Naturai Disaster 222
A Note on South Korea 225
China and India: A Match Made in Heaven? 226
Part Six Epilogue
37 The Mythsof Modem China 231
Myth 1:
Myth 2:
Myth 3:
Myth 4
Myth 5
Myth 6:
Myth 7:
Myth 8
Myth 9
Popular Anger Means the Party s Power Is Weakening 232
American-Style Individualism Is Taking Root 234
Contemporary Chinese Have No Beliefs 236
The Internet Will Revolutionize China 238
The Chinese Market Is, Like Europe, Many Countries 240
The Chinese Consumer Is Inscrutable 241
The Chinese Growth Model Is in Criticai Danger 243
China Inc. Will Eat America s Lunch 246
China Is the Twenty-First-Century Superpower 248
Myth 10: China Is Militarily Aggressive 250
Index 253
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| id | DE-604.BV040305571 |
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| indexdate | 2024-07-10T00:21:14Z |
| institution | BVB |
| isbn | 9780230340305 |
| language | English |
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| spelling | Doctoroff, Tom Verfasser aut What Chinese want culture, communism, and China's modern consumer Tom Doctoroff 1. ed. New York, NY Palgrave Macmillan 2012 XIV, 258 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes index. Wirtschaft Consumers China Attitudes Consumers' preferences China Marketing China China Economic conditions 21st century HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025160498&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Doctoroff, Tom What Chinese want culture, communism, and China's modern consumer Wirtschaft Consumers China Attitudes Consumers' preferences China Marketing China |
| title | What Chinese want culture, communism, and China's modern consumer |
| title_auth | What Chinese want culture, communism, and China's modern consumer |
| title_exact_search | What Chinese want culture, communism, and China's modern consumer |
| title_full | What Chinese want culture, communism, and China's modern consumer Tom Doctoroff |
| title_fullStr | What Chinese want culture, communism, and China's modern consumer Tom Doctoroff |
| title_full_unstemmed | What Chinese want culture, communism, and China's modern consumer Tom Doctoroff |
| title_short | What Chinese want |
| title_sort | what chinese want culture communism and china s modern consumer |
| title_sub | culture, communism, and China's modern consumer |
| topic | Wirtschaft Consumers China Attitudes Consumers' preferences China Marketing China |
| topic_facet | Wirtschaft Consumers China Attitudes Consumers' preferences China Marketing China China Economic conditions 21st century |
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