Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2012
|
| Schlagworte: | |
| Online-Zugang: | ebrary Contributor biographical information Publisher description Table of contents only |
| Beschreibung: | Includes bibliographical references (p. 245-258) and index |
| Beschreibung: | XVI, 272 S. 24 cm |
| ISBN: | 9781118167465 1118167465 |
Internformat
MARC
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| 020 | |a 1118167465 |9 1-11-816746-5 | ||
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| 100 | 1 | |a Proulx, Mike |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social TV |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |c Mike Proulx, Stacey Shepatin |
| 246 | 1 | 3 | |a Social television |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2012 | |
| 300 | |a XVI, 272 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 245-258) and index | ||
| 650 | 4 | |a Television programs |x Internet marketing | |
| 650 | 4 | |a Online social networks | |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internet-TV |0 (DE-588)7608126-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |D s |
| 689 | 0 | 2 | |a Internet-TV |0 (DE-588)7608126-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Shepatin, Stacey |e Verfasser |4 aut | |
| 856 | 4 | |u http://site.ebrary.com/id/10531498 |3 ebrary | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1210/2011276785-b.html |3 Contributor biographical information | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1210/2011276785-d.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1210/2011276785-t.html |3 Table of contents only | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025159762 | ||
Datensatz im Suchindex
| _version_ | 1804149323736285184 |
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| any_adam_object | |
| author | Proulx, Mike Shepatin, Stacey |
| author_facet | Proulx, Mike Shepatin, Stacey |
| author_role | aut aut |
| author_sort | Proulx, Mike |
| author_variant | m p mp s s ss |
| building | Verbundindex |
| bvnumber | BV040304813 |
| callnumber-first | H - Social Science |
| callnumber-label | HM742 |
| callnumber-raw | HM742 |
| callnumber-search | HM742 |
| callnumber-sort | HM 3742 |
| callnumber-subject | HM - Sociology |
| classification_rvk | AP 18420 QP 650 |
| ctrlnum | (OCoLC)845011560 (DE-599)BVBBV040304813 |
| dewey-full | 006.7/54 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 006 - Special computer methods |
| dewey-raw | 006.7/54 |
| dewey-search | 006.7/54 |
| dewey-sort | 16.7 254 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Allgemeines Informatik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040304813 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:21:12Z |
| institution | BVB |
| isbn | 9781118167465 1118167465 |
| language | English |
| lccn | 2011276785 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025159762 |
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| physical | XVI, 272 S. 24 cm |
| publishDate | 2012 |
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| spelling | Proulx, Mike Verfasser aut Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin Social television Hoboken, N.J. Wiley 2012 XVI, 272 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 245-258) and index Television programs Internet marketing Online social networks Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Internet-TV (DE-588)7608126-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikationsstrategie (DE-588)4201794-4 s Internet-TV (DE-588)7608126-6 s DE-604 Shepatin, Stacey Verfasser aut http://site.ebrary.com/id/10531498 ebrary http://www.loc.gov/catdir/enhancements/fy1210/2011276785-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1210/2011276785-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy1210/2011276785-t.html Table of contents only |
| spellingShingle | Proulx, Mike Shepatin, Stacey Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Television programs Internet marketing Online social networks Kommunikationsstrategie (DE-588)4201794-4 gnd Internet-TV (DE-588)7608126-6 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)7608126-6 (DE-588)4061963-1 |
| title | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
| title_alt | Social television |
| title_auth | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
| title_exact_search | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
| title_full | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin |
| title_fullStr | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin |
| title_full_unstemmed | Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile Mike Proulx, Stacey Shepatin |
| title_short | Social TV |
| title_sort | social tv how marketers can reach and engage audiences by connecting television to the web social media and mobile |
| title_sub | how marketers can reach and engage audiences by connecting television to the web, social media, and mobile |
| topic | Television programs Internet marketing Online social networks Kommunikationsstrategie (DE-588)4201794-4 gnd Internet-TV (DE-588)7608126-6 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Television programs Internet marketing Online social networks Kommunikationsstrategie Internet-TV Unternehmen |
| url | http://site.ebrary.com/id/10531498 http://www.loc.gov/catdir/enhancements/fy1210/2011276785-b.html http://www.loc.gov/catdir/enhancements/fy1210/2011276785-d.html http://www.loc.gov/catdir/enhancements/fy1210/2011276785-t.html |
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