Selected essays on corporate success: vorgelegt von Lorenz Zimmermann
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
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2011 [erschienen] 2012
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| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Enth. außerdem 6 Sonderabdr. aus verschiedenen Zeitschr. |
| Beschreibung: | XX, 168 S. graph. Darst. |
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Datensatz im Suchindex
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| adam_text | Titel: Selected essays on corporate success
Autor: Zimmermann, Lorenz
Jahr: 2012
Table of Contents
Geleitwort.........................................................................................................................VII
Dank.........................................................................................................................................X
Table or Contents...............................................................................................................XI
Introduction.......................................................................................................................XV
References.....................................................................................................................XIX
I Customer Satisfaction with Commercial Airlines: The Role of
Perceived Safety and Purpose of Travel................................................................1
Abstract..............................................................................................................................1
1 Motivation.....................................................................................................................2
2 Literature Review and Research Hypotheses............................................................3
2.1 Influence of Perceived Safety on Satisfaction....................................................3
2.2 Moderating Effect of the Travel Purpose...........................................................4
3 Research Design............................................................................................................7
3.1 Structural Model.................................................................................................7
3.2 Constructs with Reflective Measurement Models..............................................7
3.3 Measurement Models of Customer Satisfaction s Formative Driver
Constructs.........................................................................................................11
3.4 Sample Design and Description of the Data.....................................................12
4 Results..........................................................................................................................13
4.1 Model Estimation.............................................................................................13
4.2 Evaluation of Results........................................................................................14
4.2.1 Assessment of Reflective Measurement Model....................................14
4.2.2 Assessment of Formative Measurement Model....................................16
4.2.3 Assessment of the Structural Model.....................................................17
4.3 Analysis and Discussion of the Safety-Satisfaction Relationship Results.......20
5 Conclusion...................................................................................................................21
5.1 Summary...........................................................................................................21
5.2 Discussion.........................................................................................................21
5.3 Managerial Implications...................................................................................22
5.4 Limitations and Directions for Further Research.............................................22
References........................................................................................................................24
II A Cross-Cultural Comparison of Brand Extension Success Factors: A
Meta-Study....................................................................................................................32
Abstract............................................................................................................................32
1 Introduction................................................................................................................33
2 Literature Review.......................................................................................................35
2.1 Cross-Cultural Replications of Aaker and Keller s Model..............................35
2.2 Cultural Influences on Brand Extension Success Factors................................36
2.3 Approaches to Measure Cultural Effects..........................................................37
3 Research Design and Model Estimation...................................................................41
3.1 Aaker and Keller s Original Model..................................................................41
3.2 Model Extension and Estimation......................................................................41
4 Analysis and Results...................................................................................................44
4.1 Evaluation of Aaker and Keller s Original Model...........................................44
4.2 Culture s Direct and Indirect Influence............................................................44
5 Conclusions and Implications....................................................................................47
6 Limitation and Further Research.............................................................................49
References........................................................................................................................50
III Predicting Stock Market Performance: Exploring the Differential
Role of Stakeholder Groups Perceptions of Corporate Reputation.........58
Abstract............................................................................................................................58
1 Introduction................................................................................................................59
2 Theoretical Background............................................................................................60
2.1 Linking Corporate Reputation to Stock Market Performance..........................60
2.2 Wisdom of Crowds Effect................................................................................61
2.3 Components of Reputation...............................................................................63
3 Methodology................................................................................................................64
3.1 Financial Halo Model.......................................................................................64
3.2 Financial Benchmark Model............................................................................65
3.3 Stakeholder Specificity Model.........................................................................66
4 Empirical Study..........................................................................................................67
4.1 Data and Sample...............................................................................................67
4.2 Portfolio Design................................................................................................69
4.3 Results of the Financial Halo Models...............................................................70
4.4 Results of the Portfolio Analysis......................................................................71
4.5 Results of the Stakeholder Specificity Models.................................................77
5 Discussion and Conclusion........................................................................................80
References........................................................................................................................82
IV Marketing Accountability: Applying Data Envelopment Analysis to
Assess the Impact of Advertising Efficiency on Shareholder Value...........88
Abstract............................................................................................................................88
1 Introduction................................................................................................................89
2 Theoretical Background............................................................................................91
2.1 Conceptual Model.............................................................................................91
2.2 Linking Advertising Efficiency to Stock Returns............................................92
3 Methodology and Model Formulation......................................................................94
3.1 Modeling Advertising Efficiency.....................................................................94
3.2 Modeling Financial Performance Effects.........................................................95
3.3 Model Formulation...........................................................................................97
4 Data, Measures, and Results......................................................................................98
4.1 Advertising Efficiency by Means of DEA.....................................................100
4.2 Results of the Stock Return Response Model................................................101
5 Discussion..................................................................................................................104
5.1 Implications....................................................................................................104
5.2 Limitations and Further Research...................................................................106
Appendix........................................................................................................................107
References......................................................................................................................109
V Does It Pay to Outsource Marketing? An Event Study..................................118
Abstract..........................................................................................................................118
1 Introduction..............................................................................................................119
2 Theoretical Background and Research Hypotheses..............................................120
3 Empirical Study........................................................................................................125
3.1 Research Design.............................................................................................125
3.2 Data.................................................................................................................127
3.3 Results............................................................................................................128
4 Discussion..................................................................................................................133
References......................................................................................................................136
VI Corporate Crisis: A Stock Market Perspective...............................................142
Abstract..........................................................................................................................142
1 Introduction..............................................................................................................143
2 Theoretical Background and Research Hypotheses..............................................144
3 Empirical Study........................................................................................................148
3.1 Research Design.............................................................................................148
3.2 Data.................................................................................................................149
3.3 Results............................................................................................................152
4 Discussion..................................................................................................................157
Appendix........................................................................................................................160
References......................................................................................................................161
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| spellingShingle | Zimmermann, Lorenz 1981- Selected essays on corporate success vorgelegt von Lorenz Zimmermann Marketing (DE-588)4037589-4 gnd Unternehmenserfolg (DE-588)4223768-3 gnd |
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| title | Selected essays on corporate success vorgelegt von Lorenz Zimmermann |
| title_auth | Selected essays on corporate success vorgelegt von Lorenz Zimmermann |
| title_exact_search | Selected essays on corporate success vorgelegt von Lorenz Zimmermann |
| title_full | Selected essays on corporate success vorgelegt von Lorenz Zimmermann |
| title_fullStr | Selected essays on corporate success vorgelegt von Lorenz Zimmermann |
| title_full_unstemmed | Selected essays on corporate success vorgelegt von Lorenz Zimmermann |
| title_short | Selected essays on corporate success |
| title_sort | selected essays on corporate success vorgelegt von lorenz zimmermann |
| title_sub | vorgelegt von Lorenz Zimmermann |
| topic | Marketing (DE-588)4037589-4 gnd Unternehmenserfolg (DE-588)4223768-3 gnd |
| topic_facet | Marketing Unternehmenserfolg Aufsatzsammlung Hochschulschrift |
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