All business is local: why place matters more than ever in a global, virtual world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Portfolio/Penguin
2012
|
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 248 S. graph. Darst. 22 cm |
| ISBN: | 9781591844655 1591844657 |
Internformat
MARC
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| 245 | 1 | 0 | |a All business is local |b why place matters more than ever in a global, virtual world |c John A. Quelch and Katherine E. Jocz |
| 264 | 1 | |a New York |b Portfolio/Penguin |c 2012 | |
| 300 | |a 248 S. |b graph. Darst. |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Globalization | |
| 700 | 1 | |a Jocz, Katherine E. |e Sonstige |4 oth | |
| 856 | 1 | |u ftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781591844655.jpg |3 Cover image | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-025158052 | ||
Datensatz im Suchindex
| _version_ | 1804149321262694400 |
|---|---|
| adam_text | Titel: All business is local
Autor: Quelch, John A
Jahr: 2012
CONTENTS
Introduction: The Persistence of Place 1
Chapter 1
Managing Psychological Place 27
Chapter 2
Managing Physical Place 55
Chapter 3
Managing Virtual Place 97
Chapter 4
Marketing Geographic Place 137
Chapter 5
Marketing Locally and Globally 171
Conclusion 211
Acknowledgments 215
Notes 217
Index 237
|
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| author | Quelch, John A. 1951- |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:21:10Z |
| institution | BVB |
| isbn | 9781591844655 1591844657 |
| language | English |
| lccn | 2011036149 |
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| physical | 248 S. graph. Darst. 22 cm |
| publishDate | 2012 |
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| spelling | Quelch, John A. 1951- Verfasser (DE-588)136250440 aut All business is local why place matters more than ever in a global, virtual world John A. Quelch and Katherine E. Jocz New York Portfolio/Penguin 2012 248 S. graph. Darst. 22 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Globalisierung Internet marketing Communication in marketing Marketing Globalization Jocz, Katherine E. Sonstige oth ftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781591844655.jpg Cover image HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025158052&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Quelch, John A. 1951- All business is local why place matters more than ever in a global, virtual world Globalisierung Internet marketing Communication in marketing Marketing Globalization |
| title | All business is local why place matters more than ever in a global, virtual world |
| title_auth | All business is local why place matters more than ever in a global, virtual world |
| title_exact_search | All business is local why place matters more than ever in a global, virtual world |
| title_full | All business is local why place matters more than ever in a global, virtual world John A. Quelch and Katherine E. Jocz |
| title_fullStr | All business is local why place matters more than ever in a global, virtual world John A. Quelch and Katherine E. Jocz |
| title_full_unstemmed | All business is local why place matters more than ever in a global, virtual world John A. Quelch and Katherine E. Jocz |
| title_short | All business is local |
| title_sort | all business is local why place matters more than ever in a global virtual world |
| title_sub | why place matters more than ever in a global, virtual world |
| topic | Globalisierung Internet marketing Communication in marketing Marketing Globalization |
| topic_facet | Globalisierung Internet marketing Communication in marketing Marketing Globalization |
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