Integrated advertising, promotion, and marketing communications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Prentice Hall
2012
|
| Ausgabe: | 5th ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xviii, 445 p. col. ill. 28 cm |
| ISBN: | 9780132538961 0132538962 |
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Datensatz im Suchindex
| _version_ | 1804149321191391232 |
|---|---|
| adam_text | INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
/ CLOW, KENNETH E.
: C2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE IMC FOUNDATION
INTEGRATED MARKETING COMMUNICATIONS
CORPORATE IMAGE AND BRAND MANAGEMENT
BUYER BEHAVIORS
PROMOTIONS OPPORTUNITY ANALYSIS
IMC ADVERTISING TOOLS
ADVERTISING MANAGEMENT
ADVERTISING DESIGN : THEORETICAL FRAMEWORKS AND TYPES OF APPEALS
ADVERTISING DESIGN : MESSAGE STRATEGIES AND EXECUTIONAL FRAMEWORKS
IMC MEDIA TOOLS
ADVERTISING MEDIA SELECTION
E-ACTIVE MARKETING
ALTERNATIVE MARKETING
IMC PROMOTIONAL TOOLS
DATABASE AND DIRECT RESPONSE MARKETING
SALES PROMOTIONS
PUBLIC RELATIONS AND SPONSORSHIP PROGRAMS
IMC INTEGRATION TOOLS
REGULATIONS AND ETHICAL CONCERNS
EVALUATING AN INTEGRATED MARKETING PROGRAM.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Clow, Kenneth E. |
| author_facet | Clow, Kenneth E. |
| author_role | aut |
| author_sort | Clow, Kenneth E. |
| author_variant | k e c ke kec |
| building | Verbundindex |
| bvnumber | BV040303013 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (DE-599)BVBBV040303013 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5th ed. |
| format | Book |
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| indexdate | 2024-07-10T00:21:10Z |
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| isbn | 9780132538961 0132538962 |
| language | English |
| lccn | 2010044390 |
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| physical | xviii, 445 p. col. ill. 28 cm |
| publishDate | 2012 |
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| publisher | Prentice Hall |
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| spelling | Clow, Kenneth E. Verfasser aut Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack 5th ed. Boston Prentice Hall 2012 xviii, 445 p. col. ill. 28 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Communication in marketing Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Integriertes Management (DE-588)4346301-0 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Baack, Donald Sonstige oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025157999&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Clow, Kenneth E. Integrated advertising, promotion, and marketing communications Communication in marketing Advertising Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Sales-promotion (DE-588)4076968-9 gnd |
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| title | Integrated advertising, promotion, and marketing communications |
| title_auth | Integrated advertising, promotion, and marketing communications |
| title_exact_search | Integrated advertising, promotion, and marketing communications |
| title_full | Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack |
| title_fullStr | Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack |
| title_full_unstemmed | Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack |
| title_short | Integrated advertising, promotion, and marketing communications |
| title_sort | integrated advertising promotion and marketing communications |
| topic | Communication in marketing Advertising Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Communication in marketing Advertising Werbung Marktkommunikation Unternehmen Integriertes Management Marketingmanagement Sales-promotion Lehrbuch |
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