Guerilla Marketing: alternative Werbeformen als Techniken der Produktinszenierung
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2012
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| Schriftenreihe: | Research : Marken- und Produktmanagement
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| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource |
| ISBN: | 3834940445 9783834940452 |
| DOI: | 10.1007/978-3-8349-4045-2 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 442616 |
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| _version_ | 1824554211367452673 |
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| author | Krieger, Kai Harald 1980- |
| author_GND | (DE-588)1023562049 |
| author_facet | Krieger, Kai Harald 1980- |
| author_role | aut |
| author_sort | Krieger, Kai Harald 1980- |
| author_variant | k h k kh khk |
| building | Verbundindex |
| bvnumber | BV040301900 |
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| classification_tum | WIR 000 |
| collection | ZDB-2-SWI |
| ctrlnum | (OCoLC)802228793 (DE-599)BVBBV040301900 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8349-4045-2 |
| format | Thesis Electronic eBook |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV040301900 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:48:10Z |
| institution | BVB |
| isbn | 3834940445 9783834940452 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025156916 |
| oclc_num | 802228793 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-Aug4 DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-92 DE-29 DE-859 DE-1043 DE-860 DE-861 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-355 DE-BY-UBR DE-858 DE-1051 DE-634 DE-526 DE-523 DE-522 DE-2070s DE-521 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-824 DE-739 DE-Aug4 DE-20 DE-706 DE-1046 DE-1102 DE-M347 DE-1050 DE-573 DE-898 DE-BY-UBR DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-92 DE-29 DE-859 DE-1043 DE-860 DE-861 DE-19 DE-BY-UBM DE-91 DE-BY-TUM DE-355 DE-BY-UBR DE-858 DE-1051 DE-634 DE-526 DE-523 DE-522 DE-2070s DE-521 DE-188 |
| physical | 1 Online-Ressource |
| psigel | ZDB-2-SWI |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Gabler |
| record_format | marc |
| series2 | Research : Marken- und Produktmanagement |
| spellingShingle | Krieger, Kai Harald 1980- Guerilla Marketing alternative Werbeformen als Techniken der Produktinszenierung Guerilla Marketing (DE-588)7614005-2 gnd |
| subject_GND | (DE-588)7614005-2 (DE-588)4113937-9 |
| title | Guerilla Marketing alternative Werbeformen als Techniken der Produktinszenierung |
| title_auth | Guerilla Marketing alternative Werbeformen als Techniken der Produktinszenierung |
| title_exact_search | Guerilla Marketing alternative Werbeformen als Techniken der Produktinszenierung |
| title_full | Guerilla Marketing alternative Werbeformen als Techniken der Produktinszenierung Kai Harald Krieger |
| title_fullStr | Guerilla Marketing alternative Werbeformen als Techniken der Produktinszenierung Kai Harald Krieger |
| title_full_unstemmed | Guerilla Marketing alternative Werbeformen als Techniken der Produktinszenierung Kai Harald Krieger |
| title_short | Guerilla Marketing |
| title_sort | guerilla marketing alternative werbeformen als techniken der produktinszenierung |
| title_sub | alternative Werbeformen als Techniken der Produktinszenierung |
| topic | Guerilla Marketing (DE-588)7614005-2 gnd |
| topic_facet | Guerilla Marketing Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8349-4045-2 |
| work_keys_str_mv | AT kriegerkaiharald guerillamarketingalternativewerbeformenalstechnikenderproduktinszenierung |