Luxury world: the past, present and future of luxury brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2009
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | ix, 241 p., [16] p. of plates col. ill. 25 cm |
| ISBN: | 9780749452636 0749452633 |
Internformat
MARC
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| 245 | 1 | 0 | |a Luxury world |b the past, present and future of luxury brands |c Mark Tungate |
| 264 | 1 | |a London |b Kogan Page |c 2009 | |
| 300 | |a ix, 241 p., [16] p. of plates |b col. ill. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Luxury goods industry | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Luxuries |x History | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1004/2009027020-b.html |3 Contributor biographical information | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1004/2009027020-d.html |3 Publisher description | |
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Datensatz im Suchindex
| _version_ | 1804149317495160832 |
|---|---|
| adam_text | Titel: Luxury world
Autor: Tungate, Mark
Jahr: 2009
Contents
Acknowledgements xi
Introduction: The evolution of luxury 1
The dream weavers 11
The road to ready-to-wear 12
The YSL legacy 16
The future of couture 19
The last artisans 25
The other side of Florence 26
The shoemaker s apprentice 29
Romancing the stones 33
Branding Antwerp 34
Clarity and conflict 38
Diamonds by design 42
A tale of two cities 46
Watching the watchmakers 51
Selling time 56
Auto attraction 61
The Bentley Boys 62
Marketing to the autocracy 65
viii Contents
6 Fractional high-flyers 69
A slice of the good life 70
Jets for less 72
7 Super yachts 77
A passion for the sea 78
How to show boats 82
8 Haute property 85
The business of villas 87
9 Deluxe nomads 91
Monte Carlo: the brand 92
Hotel world 97
Luxury travel services 102
10 Art brands 105
Branded collectors 106
Branded artists 111
Galleries, auctions and fairs 114
The sale of the century 119
11 Upscale retail 123
Serving VIP customers 125
Springtime for Printemps 129
12 Digital luxury 135
Luxe meets web: a hesitant romance 137
The Vuitton case 140
13 By royal appointment 145
Royal warrants worldwide 147
Faberge: jeweller to the tsars 150
14 In champagne country 153
A name to reckon with 156
Gold beneath the street 158
Kings, tsars and rap stars 161
Champagne bubbles over 166
15
16
17
18
19
20
Contents ix
The wines of paradise 169
Vintage branding 172
The reign of terroir 176
The chef 181
A brand named Alain Ducasse 182
Well-being 189
Spas: The final frontier 191
Rehab 194
The knowledge economy 199
Education brands 202
The gift of time 207
Your wish is their command 208
Sustainable luxury 213
Slow fashion 215
Slow living 217
Conclusion: The rehabilitation of luxury 221
Treasuring 222
Social luxury 223
Analogue snobbery 224
Disruption from Asia 225
Guilt-free luxury 227
References 229
Index 231
|
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| spelling | Tungate, Mark 1967- Verfasser (DE-588)130822310 aut Luxury world the past, present and future of luxury brands Mark Tungate London Kogan Page 2009 ix, 241 p., [16] p. of plates col. ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte Luxury goods industry Brand name products Luxuries History http://www.loc.gov/catdir/enhancements/fy1004/2009027020-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1004/2009027020-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy1006/2009027020-t.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025155595&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tungate, Mark 1967- Luxury world the past, present and future of luxury brands Geschichte Luxury goods industry Brand name products Luxuries History |
| title | Luxury world the past, present and future of luxury brands |
| title_auth | Luxury world the past, present and future of luxury brands |
| title_exact_search | Luxury world the past, present and future of luxury brands |
| title_full | Luxury world the past, present and future of luxury brands Mark Tungate |
| title_fullStr | Luxury world the past, present and future of luxury brands Mark Tungate |
| title_full_unstemmed | Luxury world the past, present and future of luxury brands Mark Tungate |
| title_short | Luxury world |
| title_sort | luxury world the past present and future of luxury brands |
| title_sub | the past, present and future of luxury brands |
| topic | Geschichte Luxury goods industry Brand name products Luxuries History |
| topic_facet | Geschichte Luxury goods industry Brand name products Luxuries History |
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