Return on influence: the revolutionary power of klout, social scoring, and influence marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 215 S. Ill., graph. Darst. |
| ISBN: | 0071791094 9780071791090 |
Internformat
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| 245 | 1 | 0 | |a Return on influence |b the revolutionary power of klout, social scoring, and influence marketing |c Mark W. Schaefer |
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Datensatz im Suchindex
| _version_ | 1804149317284397056 |
|---|---|
| adam_text | Titel: Return on influence
Autor: Schaefer, Mark W.
Jahr: 2012
CONTENTS
Foreword xi
Introduction xv
PART 1
The Roots of Influence
CHAPTER 1 The Rise of the Citizen Influencer 5
CHAPTER 2 Igniting Epidemics 17
CHAPTER 3 The New Rules of Online Influence 31
CHAPTER 4 Social Proof and Reciprocity 49
CHAPTER 5 Content: The Seventh Weapon 63
CHAPTER 6 Personal Influence: The Marketer s Holy Grail 83
PART 2
Klout and the Social Scoring Revolution
CHAPTER 7 Klout and the Evolution of Influence Marketing 97
CHAPTER 8 Controversy and Turmoil 111
CHAPTER 9 The Business Benefits of Social Influence 131
CHAPTER 10 How to Increase Your Klout Score 153
CHAPTER 11 The Future of Social Scoring 169
CHAPTER 12 Social Influence: A Personal View 179
Appendixes 181
References and Resources 197
Acknowledgments 203
Index 207
|
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| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| institution | BVB |
| isbn | 0071791094 9780071791090 |
| language | English |
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| spelling | Schaefer, Mark W. Verfasser (DE-588)1025374495 aut Return on influence the revolutionary power of klout, social scoring, and influence marketing Mark W. Schaefer New York [u.a.] McGraw-Hill 2012 XVIII, 215 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Online social networks Social media Marketing Social influence Soziale Software (DE-588)7550143-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Einfluss (DE-588)4151276-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Einfluss (DE-588)4151276-5 s Soziale Software (DE-588)7550143-0 s DE-188 Erscheint auch als Online-Ausgabe 0-07-179110-8 Erscheint auch als Online-Ausgabe 978-0-07-179110-6 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025154649&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schaefer, Mark W. Return on influence the revolutionary power of klout, social scoring, and influence marketing Online social networks Social media Marketing Social influence Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd Einfluss (DE-588)4151276-5 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4037589-4 (DE-588)4151276-5 |
| title | Return on influence the revolutionary power of klout, social scoring, and influence marketing |
| title_auth | Return on influence the revolutionary power of klout, social scoring, and influence marketing |
| title_exact_search | Return on influence the revolutionary power of klout, social scoring, and influence marketing |
| title_full | Return on influence the revolutionary power of klout, social scoring, and influence marketing Mark W. Schaefer |
| title_fullStr | Return on influence the revolutionary power of klout, social scoring, and influence marketing Mark W. Schaefer |
| title_full_unstemmed | Return on influence the revolutionary power of klout, social scoring, and influence marketing Mark W. Schaefer |
| title_short | Return on influence |
| title_sort | return on influence the revolutionary power of klout social scoring and influence marketing |
| title_sub | the revolutionary power of klout, social scoring, and influence marketing |
| topic | Online social networks Social media Marketing Social influence Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd Einfluss (DE-588)4151276-5 gnd |
| topic_facet | Online social networks Social media Marketing Social influence Soziale Software Marketing Einfluss |
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