Getting to yes: negotiating an agreement without giving in
Gespeichert in:
Hauptverfasser: | , |
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Weitere Verfasser: | |
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Random House Business Books
2012
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Ausgabe: | third edition, revised edition |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | This third edition first published in 2011 by Penguin Books, New York, and in Great Britain in 2012 by Random House Business Books ; auf dem Umschlag: updated and revised |
Beschreibung: | xxvii, 204 Seiten |
ISBN: | 9781847940933 |
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264 | 1 | |a London |b Random House Business Books |c 2012 | |
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adam_text |
Analytical
Table of Contents
Preface to the Third Edition
Preface to the Second Edition
Acknowledgments
Introduction
xi
xvii
xxi
xxvi i
I. THE PROBLEM
1. Don't Bargain Over Positions
Arguing over positions produces unwise outcomes
Arguing over positions is inefficient
Arguing over positions endangers an ongoing relationship
When there are many parties, positional bargaining is
even worse
Being nice is no answer
There is an alternative
4
6
7
8
8
W
II. THE METHOD
2. Separate the People From the Problem
Negotiators are people first
Every negotiator has two kinds of interest -
substance and in the relationship
The relationship tends to become entangled
with the problem . ^
Positional bargaining puts relatio P
substance in conflict .
Disentangle the relationship from t
deal directly with the people pto
Perception
Put yourself in their shoes ^
Don't deduce their intentions fromyo
Don't blame them for your pro
Discuss each other's perceptions
20
21
22
22
23
24
25
26
27
27
96
Analytical Table of Contents
Look for opportunities to act inconsistently with
their perceptions 28
Give them a stake in the outcome by making sure
they participate in the process 29
Face-saving: Make your proposals consistent
with their values 30
Emotion 31
First recognize and understand emotions,
theirs and yours 31
Pay attention to "core concerns" 32
Consider the role of identity 32
Make emotions explicit and acknowledge them
as legitimate 33
Allow the other side to let off steam 33
Don't react to emotional outbursts 34
Use symbolic gestures 34
Communication 35
Listen actively and acknowledge what is being said 36
Speak to be understood 38
Speak about yourself not about them 38
Speak for a purpose 39
Prevention works best 39
Build a working relationship 39
Face the problem, not the people 40
3. Focus on Interests, Not Positions
For a wise solution reconcile interests, not positions 42
Interests define the problem 42
Behind opposed positions lie shared and
compatible interests, as well as conflicting ones 44
How do you identify interests? 45
Ask "Why?" 46
Ask "Why not?" Think about their choice 46
Realize that each side has multiple interests 49
The most powerful interests are basic human needs 50
Make a list 51
Talking about interests 52
Make your interests come alive 52
Acknowledge their interests as part of the problem 53
Put the problem before your answer ^
Look forward' not back ^
The question "Why?" has two quite different meanings 5
Analytical Table of Contents
Be concrete but flexible
Be hjrd on the problem, soft on the people
4. Invent Options for Mutual Gain
DIAGNOSIS
Premature judgment
Searching for the single answer
The assumption of a fixed pie
Thinking that "solving their prob/em is their prob/em"
PRESCRIPTION
Separate inventing from deciding
Before brainstorming
/. Define your purpose
2 Choose a few participants
3. Change the environment
4. Design an informal atmosphere
5. Choose a facilitator
During brainstorming
1. Seat the participants side by side facing
the problem
2. Clarify the ground rules, including the
no-criticism rule
3. Brainstorm
4. Record the ideas in full view
After brainstorming
1. Star the most promising ideas
2. invent improvements for promising ideas
3. Set up a time to evaluate ideas and decide
Consider brainstorming with the other side
Broaden your options
Multiply options by shuttling between the specific
and the general: The Circle Chart
Look through the eyes of different experts
Invent agreements of different strengths
Change the scope of a proposed agreement
Look for mutual gain
Identity shared interests
Dovetail differing interests
Any difference in interests ?
Different beliefs?
Different values placed on time?
Different forecasts?
55
55
59
59
60
61
6Î
62
62
63
63
63
63
63
63
63
63
63
64
64
64
64
64
64
64
67
68
70
71
71
72
72
75
75
76
76
76
198
Analytical Table of Contents
Differences in aversion to risk? 7 6
Ask for their preferences 7 7
Make their decision easy - 78
Whose shoes7 7 8
What decision 7 78
Making threats is not enough 80
5. Insist on Using Objective Criteria
Deciding on the basis of will is costly 82
The case for using objective criteria 83
Principled negotiation produces wise agreements
amicably and efficiently 84
Developing objective criteria 86
Fair stan dards 8 6
Fair procedures 87
Negotiating with objective criteria 88
Frame each issue as a joint search for objective criteria 89
Ask "What's your theory?" 89
Agree first on principles 89
Reason and be open to reason 90
Never yield to pressure 91
"It's company policy" 93
III. YES, BUT . . .
6. What If They Are More Powerful?
(DEVELOP YOUR BATNA—
BEST ALTERNATIVE TO A NEGOTIATED AGREEMENT)
Protecting yourself 99
The costs of using a bottom line 100
Know your BATNA 101
The insecurity of an unknown BATNA 102
Formulate a trip wire 103
Making the most of your assets 1 04
The better your BATNA., the greater your power 1 04
Develop your BATNA 1 05
Consider the other side's BATNA 1 07
When the other side is powerful 107
7. What If They Won't Play?
(USE NEGOTIATION JUJITSU)
Negotiation jujitsu 110
Don't attack their position, look behind it 111
Analytical Tabic of Contents
Oant defend your re feus, invite criticism and advice
Recast an attac k on you as an attack on the problem
Ask questions and pause
Consider the one text procedure
Getting them to play The case of Jones Realty and
Frank Turnbull
The case in brief
"Please correct me if I'm wrong"
We appreciate what you 've done for us"
"Our concern is fairness"
"We would like to settle this on the basis of
independent standards, not of who can do
what to whom"
Trust is a separate issue"
“Could I ask you a few questions to see whether
my facts are right?"
"What's the principle behind your action?"
"Let me see tf / understand what you're saying"
"Let me get back to you"
"Let me show you where l have trouble following
some of your reasoning"
"One fair solution might be . .
"if we agree . if we disagree . . ."
"Wed be happy to see if we can leave when it's most
convenient for you "
"It's been a pleasure dealing with you"
8. What If They Use Dirty Tricks?
(TAMING THE HARD BARGAINER/
How do you negotiate about the rules of the game?
Separate the people from the problem
Focus on interests, not positions
Invent options for mutual gain
Insist on using objective criteria
Some common tricky tactics
Deliberate deception
Phony facts
Ambiguous authority
Dubious intentions
Less than full disclosure is not the same as
deception
Psychological warfare
1 12
1 13
1 13
1 14
1 19
1 19
1 20
121
121
122
7 23
124
125
125
126
127
127
1 28
129
J 29
132
133
133
133
133
134
134
134
135
136
136
137
20 0
Analytical Table of Contents
՝ Stressful situations 1 37
Personal attacks 1 37
The good-guy/bad-guy routine 1 38
Threats J 39
Positional pressure tactics 1 40
Refusal to negotiate 140
Extreme demands 1 41
Escalating demands 141
Lock-in tactics 142
Hardhearted partner 1 43
A calculated delay 143
'Take it or leave it" 144
Don't be a victim 144
IV. IN CONCLUSION
You knew it all the time 1 49
Learn from doing 1 49
"Winning" 150
V TEN QUESTIONS PEOPLE ASK ABOUT
GETTING TO YES
QUESTIONS ABOUT FAIRNESS AND
"PRINCIPLED" NEGOTIATION 1 53
Question 1: "Does positional bargaining ever
make sense?" 153
How important is it to avoid an arbitrary outcome? 153
How complex are the issues? 154
How important is it to maintain a good
working relationship? 1 54
What are the other side's expectations, and how hard
would they be to change? 154
Where are you in the negotiation? 155
Question 2: "What if the other side believes in a
different standard of fairness?" 155
Explore how conflicting standards developed 156
Agreement on the "best" standard is not necessary 156
Question 3: "Should I be fair if I don't have to be?" 157
How much is the difference worth to you? 158
Will the unfair result be durable? 158
Analytical Table of Contents
What damage rmqht the unfair result cause to this or other
relation shi^)s 7 158
Will your conscience bother you? 1 59
QUESTIONS ABOUT DEALING WITH PEOPLE I 59
Question 4: "What do I do if the people are the
problem?" *59
Build a working relationship independent of agreement or
disagreement 159
Negotiate the relationship ^ ^
Distinguish how you treat them from how they treat you 1 62
Deal rationally with apparent irrationality J 62
Question 5: "Should I negotiate even with terrorists or
someone like Hitler? When does it make sense not
to negotiate?" 163
Negotiate with terrorists? °
Negotiate with someone like Hitler? ^ ^
Negotiate when people are acting out of religious
166
conviction? (
When does it make sense not to negotiate?
Question 6: "How should I adjust my negotiating
approach to account for differences of personality, ^ ^
gender, culture, and so on?" ?
Get in step . 169
Adapt our general advice to the specific situation
Pay attention to differences of belief and custom, ? 69
but avoid stereotyping individuals 1 7q
Question your assumptions; listen actively
170
QUESTIONS ABOUT TACTICS
Question 7: "How do I decide things like
'Where should we meet?' How stooulId we
communicate?' 'Who should make t e i j
and 'How high should I start? | 7 |
Where should we meet? 171
How should we communicate? j 73
Who should make the first offer? , 74
AVow h/g/i should I start? 174
Strategy depends on preparation from
Question 8: "Concretely, how do I j 75
options to making commitments. , 75
Think about closure from the beginning
202
Analytical Table of Contents
Consider crafting a framework agreement 1 7 6
Move toward commitment gradually 1 7 6
Be persistent in pursuing your interests but not rigid
in pursuing any particular solution 1 7 7
Make an offer 1 7 8
Be generous at the end 1 79
Question 9: "How do I try out these ideas without
taking too much risk?" 179
Start small 179
Make an investment 1 7 9
Review your performance 18 0
Preparei 1 80
QUESTIONS ABOUT POWER 1 81
Question 10: "Can the way I negotiate really make a
difference if the other side is more powerful?"
And "How do I enhance my negotiating power?" 181
Some things you can't get 1 81
How you negotiate makes a big difference 181
"Resources", are not the same as "negotiation power" 1 82
Dont ask "Who's more powerful?" 182
There are many sources of negotiation power 1 83
There is power in developing a good working
relationship between the people negotiating 183
There is power in effective communication 185
There is power in understanding interests 188
There is power in inventing an elegant option 188
There is power in using external standards
of legitimacy 189
There is power in developing a good BATNA 190
There is power in making a carefully crafted
commitment Î 91
Clarify what you will do 191
Consider committing to what you will not do 192
Clarify what you want them to do 192
Make the most of your potential power 193 |
any_adam_object | 1 |
author | Fisher, Roger 1922-2012 Ury, William 1953- |
author2 | Patton, Bruce |
author2_role | edt |
author2_variant | b p bp |
author_GND | (DE-588)120315173 (DE-588)110064518 (DE-588)1072195208 |
author_facet | Fisher, Roger 1922-2012 Ury, William 1953- Patton, Bruce |
author_role | aut aut |
author_sort | Fisher, Roger 1922-2012 |
author_variant | r f rf w u wu |
building | Verbundindex |
bvnumber | BV040296547 |
classification_rvk | AK 39700 CP 4000 CV 3500 CW 4500 CW 4600 QP 300 MR 6600 |
ctrlnum | (OCoLC)802581410 (DE-599)BVBBV040296547 |
discipline | Allgemeines Soziologie Psychologie Wirtschaftswissenschaften |
edition | third edition, revised edition |
format | Book |
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genre | 1\p (DE-588)4048476-2 Ratgeber gnd-content |
genre_facet | Ratgeber |
id | DE-604.BV040296547 |
illustrated | Not Illustrated |
indexdate | 2025-02-23T04:00:34Z |
institution | BVB |
isbn | 9781847940933 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025151634 |
oclc_num | 802581410 |
open_access_boolean | |
owner | DE-Aug4 DE-526 DE-M347 DE-1043 DE-M468 DE-1049 DE-92 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-945 DE-11 DE-860 DE-1102 DE-355 DE-BY-UBR DE-573 DE-739 |
owner_facet | DE-Aug4 DE-526 DE-M347 DE-1043 DE-M468 DE-1049 DE-92 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-945 DE-11 DE-860 DE-1102 DE-355 DE-BY-UBR DE-573 DE-739 |
physical | xxvii, 204 Seiten |
publishDate | 2012 |
publishDateSearch | 2012 |
publishDateSort | 2012 |
publisher | Random House Business Books |
record_format | marc |
spellingShingle | Fisher, Roger 1922-2012 Ury, William 1953- Getting to yes negotiating an agreement without giving in Kommunikationstraining (DE-588)4073655-6 gnd Verhandlungsführung (DE-588)4187777-9 gnd Verhandlungstechnik (DE-588)4134584-8 gnd Verhandlung (DE-588)4062875-9 gnd Lebensführung (DE-588)4034864-7 gnd Arbeitsmotivation (DE-588)4132063-3 gnd |
subject_GND | (DE-588)4073655-6 (DE-588)4187777-9 (DE-588)4134584-8 (DE-588)4062875-9 (DE-588)4034864-7 (DE-588)4132063-3 (DE-588)4048476-2 |
title | Getting to yes negotiating an agreement without giving in |
title_auth | Getting to yes negotiating an agreement without giving in |
title_exact_search | Getting to yes negotiating an agreement without giving in |
title_full | Getting to yes negotiating an agreement without giving in by Roger Fisher and William Ury with Bruce Patton, editor |
title_fullStr | Getting to yes negotiating an agreement without giving in by Roger Fisher and William Ury with Bruce Patton, editor |
title_full_unstemmed | Getting to yes negotiating an agreement without giving in by Roger Fisher and William Ury with Bruce Patton, editor |
title_short | Getting to yes |
title_sort | getting to yes negotiating an agreement without giving in |
title_sub | negotiating an agreement without giving in |
topic | Kommunikationstraining (DE-588)4073655-6 gnd Verhandlungsführung (DE-588)4187777-9 gnd Verhandlungstechnik (DE-588)4134584-8 gnd Verhandlung (DE-588)4062875-9 gnd Lebensführung (DE-588)4034864-7 gnd Arbeitsmotivation (DE-588)4132063-3 gnd |
topic_facet | Kommunikationstraining Verhandlungsführung Verhandlungstechnik Verhandlung Lebensführung Arbeitsmotivation Ratgeber |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025151634&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT fisherroger gettingtoyesnegotiatinganagreementwithoutgivingin AT urywilliam gettingtoyesnegotiatinganagreementwithoutgivingin AT pattonbruce gettingtoyesnegotiatinganagreementwithoutgivingin |
Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
Signatur: |
1000 CV 3500 F535(3) |
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Exemplar 1 | ausleihbar In transit Vormerken |