The hidden wealth of customers: realizing the untapped value of your most important asset
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Review Press
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 222 S. graph. Darst. |
| ISBN: | 9781422172315 |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: The hidden wealth of customers
Autor: Lee, William G
Jahr: 2012
CONTENTS
1 The Coming Customer Revolution 1
Transforming Customers into Advocates, Influences, and Contributors
2 Return on Relationship 27
The Key to Turning Customer Engagement into Organic Growth
3 The Most Powerful Sales Force 45
Your Customers Are More Credible to a Buyer Than You Are
4 The New Marketing Machine 63
How Customer Advocates Can Drive Marketing Strategy
5 Harnessing the Internet 91
How Customers Can Turn the Web from Threat into Opportunity for You
6 Building Customer Communities in a Networked World 111
How Customers and Companies Are Doing Together
What They Can t Do Alone
7 Customer-Enhanced Strategy 139
How C-Level Customers Can Create Rapid Growth
8 The Most Innovative Designers 161
How to Get Meaningful Customer Input to Make Dramatic
Improvements in New Product Development
Appendix: Are You Creating Robust Organic Growth? 187
A Diagnostic
Notes 199
Index 203
Acknowledgments 219
About the Author 221
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| title | The hidden wealth of customers realizing the untapped value of your most important asset |
| title_auth | The hidden wealth of customers realizing the untapped value of your most important asset |
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| title_full | The hidden wealth of customers realizing the untapped value of your most important asset Bill Lee |
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| title_short | The hidden wealth of customers |
| title_sort | the hidden wealth of customers realizing the untapped value of your most important asset |
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