Cracking the code: leveraging consumer psychology to drive profitability
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y.
M.E. Sharpe
c2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | xi, 331 p. ill., graph. Darst. 24 cm |
| ISBN: | 9780765629654 9780765629647 076562964X |
Internformat
MARC
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| 245 | 1 | 0 | |a Cracking the code |b leveraging consumer psychology to drive profitability |c Steven S. Posavac, editor |
| 264 | 1 | |a Armonk, N.Y. |b M.E. Sharpe |c c2012 | |
| 300 | |a xi, 331 p. |b ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing |x Management | |
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| 700 | 1 | |a Posavac, Steven S. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804149294972796928 |
|---|---|
| adam_text | CRACKING THE CODE
/ POSAVAC, STEVEN S.
: C2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
BRIDGING THEORY AND PRACTICE : A CONCEPTUAL MODEL OF RELEVANT RESEARCH /
BERND SCHMITT
OPTIMAL MARKETING FOR REALLY NEW PRODUCTS : USING A CONSUMER PERSPECTIVE
TO IMPROVE COMMUNICATIONS / STEVE HOEFFLER AND MICHAL HERZENSTEIN
CONSUMER TUNNEL VISION AND IMPLICATIONS FOR MANAGING THE MARKETING MIX /
STEVEN S. POSAVAC, DAVID M. SANBONMATSU, SHAILENDRA PRATAP JAIN
HOW TO TARGET DIVERSE CUSTOMERS : AN ADVERTISING TYPOLOGY AND
PRESCRIPTIONS FROM SOCIAL PSYCHOLOGY / ANNE M. BRUMBAUGH
WHERE TO DRAW THE LINE? MANAGERIAL IMPLICATIONS OF BEHAVIORAL RESEARCH
ON DECEPTIVE ADVERTISING / GUANG-XIN XIE AND DAVID M. BOUSH
VERBAL AND VISUAL INTERACTION IN PRINT ADVERTISEMENTS / YEQING BAO, SHI
ZHANG, AND JAMES T. SIMPSON
COMPARATIVE ADVERTISING RESEARCH : A REVIEW AND RESEARCH AGENDA /
MENG-HUA HSIEH ... [ET AL.]
BRAND EXPERIENCE : MANAGERIAL APPLICATIONS OF A NEW CONSUMER PSYCHOLOGY
CONCEPT / J. JOSKO BRAKUS, BERND SCHMITT, AND LIA ZARANTONELLO
SUCCESS STORIES : HOW MARKETING MANAGERS CAN LEVERAGE THE PSYCHOLOGY OF
NARRATIVES / JENNIFER EDSON ESCALAS
THE CONSUMER-GENERATED PRODUCT REVIEW : ITS EFFECT ON CONSUMERS AND
MARKETERS / OHYOON KWON AND YONGJUN SUNG
IMPROVING THE PREDICTIVE POWER OF CONSUMER RESEARCH BY MEASURING
NATURALLY OCCURRING JUDGMENTS / MARIA L. CRONLEY ... [ET AL.]
NEGATIVITY AND CUSTOMER SATISFACTION : ITS MANAGERIAL IMPLICATIONS /
KEIKO I. POWERS
NONCONSCIOUS PROCESSES IN CONSUMER BEHAVIOR : A REVIEW OF PRIOR
LITERATURE AND IMPLICATIONS FOR MARKETING / ISRAEL MARTINEZ ... [ET AL.]
MARKETING INSIGHTS FROM A MODEL OF ACTION AND EMPIRICAL FINDINGS /
GERALDINE FENNELL.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| ctrlnum | (OCoLC)822019008 (DE-599)BVBBV040284311 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
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| isbn | 9780765629654 9780765629647 076562964X |
| language | English |
| lccn | 2011003612 |
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| physical | xi, 331 p. ill., graph. Darst. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | M.E. Sharpe |
| record_format | marc |
| spelling | Cracking the code leveraging consumer psychology to drive profitability Steven S. Posavac, editor Armonk, N.Y. M.E. Sharpe c2012 xi, 331 p. ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Consumer behavior Marketing Management Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 Posavac, Steven S. Sonstige oth Society for Consumer Psychology Sonstige (DE-588)10120210-6 oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025139611&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cracking the code leveraging consumer psychology to drive profitability Consumer behavior Marketing Management Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 |
| title | Cracking the code leveraging consumer psychology to drive profitability |
| title_auth | Cracking the code leveraging consumer psychology to drive profitability |
| title_exact_search | Cracking the code leveraging consumer psychology to drive profitability |
| title_full | Cracking the code leveraging consumer psychology to drive profitability Steven S. Posavac, editor |
| title_fullStr | Cracking the code leveraging consumer psychology to drive profitability Steven S. Posavac, editor |
| title_full_unstemmed | Cracking the code leveraging consumer psychology to drive profitability Steven S. Posavac, editor |
| title_short | Cracking the code |
| title_sort | cracking the code leveraging consumer psychology to drive profitability |
| title_sub | leveraging consumer psychology to drive profitability |
| topic | Consumer behavior Marketing Management Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Consumer behavior Marketing Management Verbraucherverhalten Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025139611&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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