Papers of the 37th Annual Macromarketing Conference: Berlin, June 13 - 16, 2012
Gespeichert in:
| Körperschaften: | , |
|---|---|
| Weitere Verfasser: | , |
| Format: | Tagungsbericht Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Macromarketing Soc.
2012
|
| Schriftenreihe: | ... Annual meeting of the Macromarketing Society
37 |
| Schlagworte: | |
| Beschreibung: | 495 S. graph. Darst. |
| ISBN: | 9783941240506 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV040281912 | ||
| 003 | DE-604 | ||
| 005 | 20151116 | ||
| 007 | t | ||
| 008 | 120628s2012 d||| |||| 10||| eng d | ||
| 020 | |a 9783941240506 |9 978-3-941240-50-6 | ||
| 035 | |a (OCoLC)918163904 | ||
| 035 | |a (DE-599)BVBBV040281912 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 111 | 2 | |a Macromarketing Conference |n 37 |d 2012 |c Berlin |j Verfasser |0 (DE-588)102386486X |4 aut | |
| 245 | 1 | 0 | |a Papers of the 37th Annual Macromarketing Conference |b Berlin, June 13 - 16, 2012 |c program chairs & proceedings eds.: Michaela Haase ; Michael Kleinaltenkamp |
| 264 | 1 | |a Berlin |b Macromarketing Soc. |c 2012 | |
| 300 | |a 495 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a ... Annual meeting of the Macromarketing Society |v 37 | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 2012 |z Berlin |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Haase, Michaela |0 (DE-588)12213804X |4 edt | |
| 700 | 1 | |a Kleinaltenkamp, Michael |d 1955- |0 (DE-588)170258173 |4 edt | |
| 711 | 2 | 2 | |a Macromarketing Conference |n 37 |d 2012 |c Berlin |0 (DE-588)102386486X |4 aut |t Proceedings of the 37th Macromarketing Conference |
| 830 | 0 | |a ... Annual meeting of the Macromarketing Society |v 37 |w (DE-604)BV040281907 |9 37 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025137254 | ||
Datensatz im Suchindex
| _version_ | 1804149291420221440 |
|---|---|
| any_adam_object | |
| author2 | Haase, Michaela Kleinaltenkamp, Michael 1955- |
| author2_role | edt edt |
| author2_variant | m h mh m k mk |
| author_GND | (DE-588)12213804X (DE-588)170258173 |
| author_corporate | Macromarketing Conference Berlin Macromarketing Conference |
| author_corporate_role | aut aut |
| author_facet | Haase, Michaela Kleinaltenkamp, Michael 1955- Macromarketing Conference Berlin Macromarketing Conference |
| author_sort | Macromarketing Conference Berlin |
| building | Verbundindex |
| bvnumber | BV040281912 |
| ctrlnum | (OCoLC)918163904 (DE-599)BVBBV040281912 |
| format | Conference Proceeding Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01501nam a2200361 cb4500</leader><controlfield tag="001">BV040281912</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151116 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120628s2012 d||| |||| 10||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783941240506</subfield><subfield code="9">978-3-941240-50-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)918163904</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040281912</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="111" ind1="2" ind2=" "><subfield code="a">Macromarketing Conference</subfield><subfield code="n">37</subfield><subfield code="d">2012</subfield><subfield code="c">Berlin</subfield><subfield code="j">Verfasser</subfield><subfield code="0">(DE-588)102386486X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Papers of the 37th Annual Macromarketing Conference</subfield><subfield code="b">Berlin, June 13 - 16, 2012</subfield><subfield code="c">program chairs & proceedings eds.: Michaela Haase ; Michael Kleinaltenkamp</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Macromarketing Soc.</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">495 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">... Annual meeting of the Macromarketing Society</subfield><subfield code="v">37</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">2012</subfield><subfield code="z">Berlin</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Haase, Michaela</subfield><subfield code="0">(DE-588)12213804X</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kleinaltenkamp, Michael</subfield><subfield code="d">1955-</subfield><subfield code="0">(DE-588)170258173</subfield><subfield code="4">edt</subfield></datafield><datafield tag="711" ind1="2" ind2="2"><subfield code="a">Macromarketing Conference</subfield><subfield code="n">37</subfield><subfield code="d">2012</subfield><subfield code="c">Berlin</subfield><subfield code="0">(DE-588)102386486X</subfield><subfield code="4">aut</subfield><subfield code="t">Proceedings of the 37th Macromarketing Conference</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">... Annual meeting of the Macromarketing Society</subfield><subfield code="v">37</subfield><subfield code="w">(DE-604)BV040281907</subfield><subfield code="9">37</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025137254</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift 2012 Berlin gnd-content |
| genre_facet | Konferenzschrift 2012 Berlin |
| id | DE-604.BV040281912 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:20:42Z |
| institution | BVB |
| institution_GND | (DE-588)102386486X |
| isbn | 9783941240506 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025137254 |
| oclc_num | 918163904 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 495 S. graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Macromarketing Soc. |
| record_format | marc |
| series | ... Annual meeting of the Macromarketing Society |
| series2 | ... Annual meeting of the Macromarketing Society |
| spelling | Macromarketing Conference 37 2012 Berlin Verfasser (DE-588)102386486X aut Papers of the 37th Annual Macromarketing Conference Berlin, June 13 - 16, 2012 program chairs & proceedings eds.: Michaela Haase ; Michael Kleinaltenkamp Berlin Macromarketing Soc. 2012 495 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier ... Annual meeting of the Macromarketing Society 37 Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2012 Berlin gnd-content Marketing (DE-588)4037589-4 s DE-188 Haase, Michaela (DE-588)12213804X edt Kleinaltenkamp, Michael 1955- (DE-588)170258173 edt Macromarketing Conference 37 2012 Berlin (DE-588)102386486X aut Proceedings of the 37th Macromarketing Conference ... Annual meeting of the Macromarketing Society 37 (DE-604)BV040281907 37 |
| spellingShingle | Papers of the 37th Annual Macromarketing Conference Berlin, June 13 - 16, 2012 ... Annual meeting of the Macromarketing Society Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Papers of the 37th Annual Macromarketing Conference Berlin, June 13 - 16, 2012 |
| title_alt | Proceedings of the 37th Macromarketing Conference |
| title_auth | Papers of the 37th Annual Macromarketing Conference Berlin, June 13 - 16, 2012 |
| title_exact_search | Papers of the 37th Annual Macromarketing Conference Berlin, June 13 - 16, 2012 |
| title_full | Papers of the 37th Annual Macromarketing Conference Berlin, June 13 - 16, 2012 program chairs & proceedings eds.: Michaela Haase ; Michael Kleinaltenkamp |
| title_fullStr | Papers of the 37th Annual Macromarketing Conference Berlin, June 13 - 16, 2012 program chairs & proceedings eds.: Michaela Haase ; Michael Kleinaltenkamp |
| title_full_unstemmed | Papers of the 37th Annual Macromarketing Conference Berlin, June 13 - 16, 2012 program chairs & proceedings eds.: Michaela Haase ; Michael Kleinaltenkamp |
| title_short | Papers of the 37th Annual Macromarketing Conference |
| title_sort | papers of the 37th annual macromarketing conference berlin june 13 16 2012 |
| title_sub | Berlin, June 13 - 16, 2012 |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Konferenzschrift 2012 Berlin |
| volume_link | (DE-604)BV040281907 |
| work_keys_str_mv | AT macromarketingconferenceberlin papersofthe37thannualmacromarketingconferenceberlinjune13162012 AT haasemichaela papersofthe37thannualmacromarketingconferenceberlinjune13162012 AT kleinaltenkampmichael papersofthe37thannualmacromarketingconferenceberlinjune13162012 |