Testimonial advertising in the American marketplace: emulation, identity, community
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Palgrave Macmillan
2009
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents only |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 240 S. Ill. 22 cm |
| ISBN: | 0230615600 9780230615601 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20120702 | ||
| 007 | t | ||
| 008 | 120625s2009 xxua||| |||| 00||| eng d | ||
| 020 | |a 0230615600 |9 0-230-61560-0 | ||
| 020 | |a 9780230615601 |9 978-0-230-61560-1 | ||
| 035 | |a (OCoLC)837169295 | ||
| 035 | |a (DE-599)BVBBV040273715 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 | |
| 245 | 1 | 0 | |a Testimonial advertising in the American marketplace |b emulation, identity, community |c ed. by Marlis Schweitzer ... |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York |b Palgrave Macmillan |c 2009 | |
| 300 | |a VIII, 240 S. |b Ill. |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 648 | 7 | |a Geschichte 1850-2010 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |z United States |x History | |
| 650 | 4 | |a Advertising |z United States |x Psychological aspects | |
| 650 | 0 | 7 | |a Kultur |0 (DE-588)4125698-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
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| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Kultur |0 (DE-588)4125698-0 |D s |
| 689 | 0 | 3 | |a Geschichte 1850-2010 |A z |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Schweitzer, Marlis |d 1975- |0 (DE-588)138714290 |4 edt | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1012/2009021748-b.html |3 Contributor biographical information | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1012/2009021748-d.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1012/2009021748-t.html |3 Table of contents only | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025129240 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804149279844990976 |
|---|---|
| any_adam_object | |
| author2 | Schweitzer, Marlis 1975- |
| author2_role | edt |
| author2_variant | m s ms |
| author_GND | (DE-588)138714290 |
| author_facet | Schweitzer, Marlis 1975- |
| building | Verbundindex |
| bvnumber | BV040273715 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)837169295 (DE-599)BVBBV040273715 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| era | Geschichte 1850-2010 gnd |
| era_facet | Geschichte 1850-2010 |
| format | Book |
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| geographic_facet | USA |
| id | DE-604.BV040273715 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:20:31Z |
| institution | BVB |
| isbn | 0230615600 9780230615601 |
| language | English |
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| physical | VIII, 240 S. Ill. 22 cm |
| publishDate | 2009 |
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| spelling | Testimonial advertising in the American marketplace emulation, identity, community ed. by Marlis Schweitzer ... 1. ed. New York Palgrave Macmillan 2009 VIII, 240 S. Ill. 22 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte 1850-2010 gnd rswk-swf Geschichte Psychologie Advertising United States History Advertising United States Psychological aspects Kultur (DE-588)4125698-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Kultur (DE-588)4125698-0 s Geschichte 1850-2010 z 2\p DE-604 Schweitzer, Marlis 1975- (DE-588)138714290 edt http://www.loc.gov/catdir/enhancements/fy1012/2009021748-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1012/2009021748-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy1012/2009021748-t.html Table of contents only 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Testimonial advertising in the American marketplace emulation, identity, community Geschichte Psychologie Advertising United States History Advertising United States Psychological aspects Kultur (DE-588)4125698-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4125698-0 (DE-588)4065541-6 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Testimonial advertising in the American marketplace emulation, identity, community |
| title_auth | Testimonial advertising in the American marketplace emulation, identity, community |
| title_exact_search | Testimonial advertising in the American marketplace emulation, identity, community |
| title_full | Testimonial advertising in the American marketplace emulation, identity, community ed. by Marlis Schweitzer ... |
| title_fullStr | Testimonial advertising in the American marketplace emulation, identity, community ed. by Marlis Schweitzer ... |
| title_full_unstemmed | Testimonial advertising in the American marketplace emulation, identity, community ed. by Marlis Schweitzer ... |
| title_short | Testimonial advertising in the American marketplace |
| title_sort | testimonial advertising in the american marketplace emulation identity community |
| title_sub | emulation, identity, community |
| topic | Geschichte Psychologie Advertising United States History Advertising United States Psychological aspects Kultur (DE-588)4125698-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Geschichte Psychologie Advertising United States History Advertising United States Psychological aspects Kultur Werbung USA Aufsatzsammlung |
| url | http://www.loc.gov/catdir/enhancements/fy1012/2009021748-b.html http://www.loc.gov/catdir/enhancements/fy1012/2009021748-d.html http://www.loc.gov/catdir/enhancements/fy1012/2009021748-t.html |
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