Global strategic management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Houndmills, Basingstoke, Hampshire
Palgrave Macmillan
2012
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Beschreibung: | XLV, 514 S. graph. Darst. |
| ISBN: | 9780230293816 |
Internformat
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| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Wirtschaft | |
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| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Globalization |x Economic aspects | |
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Datensatz im Suchindex
| _version_ | 1804149279670927360 |
|---|---|
| adam_text | Titel: Global strategic management
Autor: Lasserre, Philippe
Jahr: 2012
LONG CONTENTS
List of figures xviii
Listoftables xxiii
List of Mini-Cases xxvi
List of examples xxvii
Mini-cases and examples grids xxviii
List of abbreviations xxxi
Tour of the book xxxii
Publisher s acknowledgements xxxiv
Introduction to the third edition xxxix
How can this book be used? xli
Appendix 1.1 List of potential case studies to be used to support the book xlii
Notes xlv
References and further reading xlv
Parti THE PROCESS OF GLOBALIZATION 1
Chapter 1 Globalization of markets and competition 2
The phenomenon of globalization 2
What are the factors that push for globalization? 4
The benefits of globalization 7
The factors that work against globalization: the localization push 12
The benefits of localization 15
Global/multi-local mapping 16
Globalization: the macro picture 17
Summary and key points 20
Appendix 1.1 Positioning a business on the global/multi-local mapping 21
Learning assignments 22
Key words 23
Web resources 23
Notes 24
References and further reading 24
Chapter 2 Designing a global strategy 26
A company business strategy 29
Framework for a global strategy 32
Global strategies and the small and medium-sized enterprise (SME) 51
Summary and key points 59
Appendix 2.1 Measuring corporate globalization 62
Appendix 2.2 Selected government support programs 66
Learning assignments 67
Key words 67
Web resources 67
Notes 68
References and further reading 69
Chapter 3 Designing a global organization 71
Structure, processes and culture 72
The global functional model 77
The geographical model 80
The single matrix model 82
The multi-business global product division model 84
The multi-business geographical model 86
The multi-business matrix model 87
Hybrid structural models 91
The transnational model 92
Regional organizational structures 94
Summary and key points 99
Appendix 3.7 Types of organizational design 100
Learning assignments 101
Key words 101
Web resources 102
Notes 102
References and further reading 102
Chapter U Global strategie alliances 104
Strategie alliances: typology and framework 105
Global alliances 106
Understanding the strategie context and spelling
out the strategie value of an alliance 112
Partner analysis 115
Negotiation and design 122
Implementation 128
Global multilateral alliances 132
Alliance constellation management 133
Locai joint ventures 134
Partner selection 136
Joint venture decay and failure 139
Criteria for successful alliances 141
Summary and key points 144
Learning assignments 146
Key words 146
Web resources 147
Notes 147
References and further reading 147
Chapter 5 Global mergers and acquisitions 149
The rationale for cross-border M A s 150
Cross-border acquisitions performance 154
Deciding on the M A 155
Integrating the companies: the integration phase 159
Integrating the companies: the transition phase 162
Integrating the companies: the consolidation phase 165
Summary and key points 168
Learning assignments 171
Key words 171
Web resources 171
Notes 171
References and further reading 172
Chapter 6 Assessing countries attractiveness 174
Why is a country attractive? 174
Market, resources and industry opportunities 177
Assessing market opportunities 178
Assessing resource opportunities 183
Competitive context 187
Country risk analysis 190
Puttingitalltogether 192
Summary and key points 198
Appendix 6.1 Comparison of Brazil and Mexico,
household expenditures and appliances 202
Learning assignments 203
Key words 203
Web resources 204
Notes 204
References and further reading 205
Chapter 7 Entry strategies 206
Why enter? Defining strategie objectives for a country presence 207
When to enter? First mover, follower or acquirer? 208
Entry modes: how to enter? 210
Entering a country through wholly-owned subsidiaries 211
Entering a country through acquisitions 212
Entering a country through joint ventures 214
Entering a country through arm s-length agreements: licensing,
franchising, agents and distributors 215
Entering a country through a representative, technical
or procurement office 216
Entry modes seen as Yeal options 217
Comparing entry modes 217
Choosing an entry mode 218
Summary and key points 220
Learning assignments 224
Key words 224
Web resources 224
Notes 224
References and further reading 225
Partii MANAGING GLOBALLY 227
Chapter 8 Global marketing 228
Customer behavior, convergence and global segmentation 228
Product standardization 230
Global branding 231
Advertising 234
Global solution selling 239
Global marketing positioning 242
Summary and key points 243
Learning assignments 246
Key words 246
Web resources 247
Notes 247
References and further reading 247
Chapter 9 Global operations 249
The globalization of value chains: offshore production and outsourcing 251
Selecting operational sites 253
Global manufacturing networks 253
Global sourcing 258
Global logistics 261
The global management of infrastructure projects 263
Internet and global operations 266
Summary and key points 275
Learning assignments 281
Key words 281
Web resources 281
Notes 282
References and further reading 282
Chapter 10 Global innovation 284
The international product life cycle model 284
Globalization of R D: benefits and constraints 288
Design of global R D networks 289
Management of global R D networks 290
International transfer of technology 293
Global knowledge management 295
Summary and key points 302
Learning assignments 306
Key words 307
Web resources 307
Notes 307
References and further reading 307
Chapter 11 Cross-cultural management 310
Failures in cross-cultural interaction 310
The different facets of culture 311
National cultural differences 312
The impact of cultures on global management 320
Summary and key points 329
Learning assignments 332
Key words 332
Web resources 332
Notes 332
References and further reading 333
Chapter 12 Global human resource management 335
Assignment of personnel: the global human resource wheel 337
Expatriate management 339
Localization 348
Skills development 352
Summary and key points 356
Learning assignments 359
Key words 359
Web resources 359
Notes 360
References and further reading 360
Chapter 13 Global financial management 363
Hedging against currency fluctuations 364
Project finance 367
Global capital structure 369
Trade finance 373
Summary and key points 376
Appendix 13.1 Hedging exposure to currency risk: a case study 379
Appendix 13.2 A pulp mill project in Indonesia 386
Appendix 13.3 Development banks providing project equity funding 390
Appendix 13.4 Officiai export credit agencies for OECD member countries 394
Learning assignments 396
Key words 397
Web resources 397
Notes 398
References and further reading 398
PART III BROAD ISSUES IN GLOBALIZATION
Chapter 14 Emerging global players 400
Emerging countries and their development 400
Emerging countries and their institutional and business environments 404
Emerging countries and global firms 405
Summary and key points 414
Appendix U. 1 A prof ile of the BRICS12009] 415
Learning assignments 417
Key words 417
Web resources 418
Notes 418
References and further reading 418
Chapter 15 The social responsibility of the global firm 420
Corporate social responsibility 421
An ongoing debate 421
Global companies and business ethics 423
Global companies and sustainable development 429
Global corporations and human dignity 434
Global corporations and global citizenship 439
Social responsibility and global firms: an on-going challenge 443
Summary and key points 445
Appendix 15.1 The OECD Guidelines for Multinational Enterprises 448
Appendix 15.2 Major business ethics codes 449
Appendix 15.3 Main nongovernment organizations involved in
corporate social responsibility 450
Learning assignments 451
Key words 452
Web resources 452
Notes 452
References and further reading 454
Chapter 16 Global trends 456
Global challenges 457
Future scenarios 471
The future of global corporations 474
Summary and key points 478
Appendix 16.1A simplified methodology for elaborating scenarios 481
Learning assignments 484
Key words 484
Web resources 485
Notes 485
References and further reading 486
Glossary 489
Index of subjects 505
Index ofnames 509
Index of companies and organizations 513
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| spelling | Lasserre, Philippe Verfasser (DE-588)1275111432 aut Global strategic management Philippe Lasserre 3. ed. Houndmills, Basingstoke, Hampshire Palgrave Macmillan 2012 XLV, 514 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Globalisierung Multinationales Unternehmen Wirtschaft International business enterprises Management Strategic planning Globalization Economic aspects BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / International / General bisacsh BUSINESS & ECONOMICS / Management bisacsh Internationales Management (DE-588)4114040-0 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Multinationales Unternehmen (DE-588)4075092-9 s Globalisierung (DE-588)4557997-0 s DE-604 Internationales Management (DE-588)4114040-0 s 1\p DE-604 http://www.netread.com/jcusers2/bk1388/816/9780230293816/image/lgcover.9780230293816.jpg Cover image HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025129117&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lasserre, Philippe Global strategic management Globalisierung Multinationales Unternehmen Wirtschaft International business enterprises Management Strategic planning Globalization Economic aspects BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / International / General bisacsh BUSINESS & ECONOMICS / Management bisacsh Internationales Management (DE-588)4114040-0 gnd Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
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| title | Global strategic management |
| title_auth | Global strategic management |
| title_exact_search | Global strategic management |
| title_full | Global strategic management Philippe Lasserre |
| title_fullStr | Global strategic management Philippe Lasserre |
| title_full_unstemmed | Global strategic management Philippe Lasserre |
| title_short | Global strategic management |
| title_sort | global strategic management |
| topic | Globalisierung Multinationales Unternehmen Wirtschaft International business enterprises Management Strategic planning Globalization Economic aspects BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / International / General bisacsh BUSINESS & ECONOMICS / Management bisacsh Internationales Management (DE-588)4114040-0 gnd Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Globalisierung Multinationales Unternehmen Wirtschaft International business enterprises Management Strategic planning Globalization Economic aspects BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / International / General BUSINESS & ECONOMICS / Management Internationales Management Strategisches Management |
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