E-Commerce-Markt in China: Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
AVM
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XIV, 67 S. graph. Darst. 210 mm x 147 mm |
| ISBN: | 9783869242859 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text |
IMAGE 1
INHALTSVERZEICHNIS
ABBILDUNGSVERZEICHNIS III
TABELLENVERZEICHNIS IV
ABKUERZUNGSVERZEICHNIS V
1 EINLEITUNG 1
1.1 AUSGANGSPUNKT 1
1.2 UNTERSUCHUNGSFRAGEN, -ZIELE UND -METHODEN 2
1.3 KAPITELUEBERBLICK 3
2 THEORETISCHE ANSAETZE 5
2.1 SWOT-ANALYSE 5
2.2 PORTFOLIO-ANALYSE 6
2.3 MARKTABGRENZUNG 8
2.3.1 LUXUS-FASHION-MARKT 8
2.3.2 E-COMMERCE-MARKT 9
2.3.3 E-LUXUS-FASHION-MARKT 11
3 MARKTANALYSE (CHANCEN-RISIKEN-ANALYSE) 12
3.1 MARKTANALYSE DES LUXUS-FASHION-MARKTES 12
3.1.1 MARKTSTATUS 12
3.1.2 ZIELGRUPPEN 16
3.1.3 UNTERNEHMEN 30
3.1.4 ZUSAMMENFASSUNG 31
3.2 MARKTANALYSE DES E-COMMERCE-MARKTES 32
3.2.1 MARKTSTATUS 33
3.2.2 ZIELGRUPPEN 38
3.2.3 UNTERNEHMEN 39
3.2.4 ZUSAMMENFASSUNG 41
3.3 MARKTANALYSE DES E-LUXUS-FASHION-MARKTES 44
3.3.1 MARKTSTATUS 44
HTTP://D-NB.INFO/1022947230
IMAGE 2
3.3.2 ZIELGRUPPEN 51
3.3.3 UNTERNEHMEN 53
3.3.4 MARKTSTRUKTUR 56
4 UNTERNEHMENSANALYSE (STAERKEN-SCHWAECHEN-ANALYSE) 59
5 MARKT- UND UNTERNEHMENSANALYSE (SWOT-ANALYSE) 62
6 ZUSAMMENFASSUNG 65
LITERATURVERZEICHNIS VI
II |
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| author | Peng, Feng Feng, Zhuo |
| author_facet | Peng, Feng Feng, Zhuo |
| author_role | aut aut |
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| bvnumber | BV040253113 |
| ctrlnum | (OCoLC)797189562 (DE-599)DNB1022947230 |
| discipline | Wirtschaftswissenschaften |
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| geographic_facet | China |
| id | DE-604.BV040253113 |
| illustrated | Illustrated |
| indexdate | 2024-07-21T00:35:39Z |
| institution | BVB |
| isbn | 9783869242859 |
| language | German |
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| physical | XIV, 67 S. graph. Darst. 210 mm x 147 mm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
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| publisher | AVM |
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| spelling | Peng, Feng Verfasser aut E-Commerce-Markt in China Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes Feng Peng ; Zhuo Feng München AVM 2012 XIV, 67 S. graph. Darst. 210 mm x 147 mm txt rdacontent n rdamedia nc rdacarrier Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf China (DE-588)4009937-4 g Luxusgut (DE-588)4192138-0 s Electronic Commerce (DE-588)4592128-3 s DE-604 Feng, Zhuo Verfasser aut X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4050043&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025109044&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Peng, Feng Feng, Zhuo E-Commerce-Markt in China Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes Electronic Commerce (DE-588)4592128-3 gnd Luxusgut (DE-588)4192138-0 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4192138-0 (DE-588)4009937-4 |
| title | E-Commerce-Markt in China Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes |
| title_auth | E-Commerce-Markt in China Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes |
| title_exact_search | E-Commerce-Markt in China Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes |
| title_full | E-Commerce-Markt in China Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes Feng Peng ; Zhuo Feng |
| title_fullStr | E-Commerce-Markt in China Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes Feng Peng ; Zhuo Feng |
| title_full_unstemmed | E-Commerce-Markt in China Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes Feng Peng ; Zhuo Feng |
| title_short | E-Commerce-Markt in China |
| title_sort | e commerce markt in china fallstudie swot analyse des luxus fashion e commerce marktes |
| title_sub | Fallstudie: SWOT-Analyse des Luxus-Fashion-E-Commerce-Marktes |
| topic | Electronic Commerce (DE-588)4592128-3 gnd Luxusgut (DE-588)4192138-0 gnd |
| topic_facet | Electronic Commerce Luxusgut China |
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