International marketing mix management: theoretical framework, contingency factors and empirical findings from world-markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Logos-Verl.
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVII, 213 S. graph. Darst. 21 cm |
| ISBN: | 9783832530983 3832530983 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040248408 | ||
| 003 | DE-604 | ||
| 005 | 20141016 | ||
| 007 | t | ||
| 008 | 120613s2012 gw d||| |||| 00||| eng d | ||
| 015 | |a 12,N11 |2 dnb | ||
| 015 | |a 12,A23 |2 dnb | ||
| 016 | 7 | |a 1020500980 |2 DE-101 | |
| 020 | |a 9783832530983 |c kart. : EUR 29.80 (DE), EUR 30.60 (AT), sfr 53.00 (freier Pr.) |9 978-3-8325-3098-3 | ||
| 020 | |a 3832530983 |9 3-8325-3098-3 | ||
| 024 | 3 | |a 9783832530983 | |
| 035 | |a (OCoLC)794947506 | ||
| 035 | |a (DE-599)DNB1020500980 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-BE | ||
| 049 | |a DE-739 |a DE-703 |a DE-355 |a DE-188 |a DE-12 |a DE-1043 | ||
| 082 | 0 | |a 658.84 |2 22/ger | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Richter, Tobias |d 1967- |e Verfasser |0 (DE-588)123161304 |4 aut | |
| 245 | 1 | 0 | |a International marketing mix management |b theoretical framework, contingency factors and empirical findings from world-markets |c Tobias Richter |
| 264 | 1 | |a Berlin |b Logos-Verl. |c 2012 | |
| 300 | |a XVII, 213 S. |b graph. Darst. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing-Mix |0 (DE-588)4168908-2 |D s |
| 689 | 0 | 1 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=3990422&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025104435&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025104435 | |
Datensatz im Suchindex
| _version_ | 1805146779021213696 |
|---|---|
| adam_text |
IMAGE 1
TABLE OF CONTENTS
ACKNOWLEDGEMENTS VII
TABLE O F CONTENTS IX
LIST O F FIGURES XI
LIST O F TABLES XIII
LIST O F APPENDIX ILLUSTRATIONS X V
LIST O F ABBREVIATIONS XVII
CHAPTER 1: INTRODUCTION 1. INTRODUCTION 1
1.1 RESEARCH OBJECTIVES 2
1.2 RESEARCH DESIGN 5
1.3 RESEARCH STRUCTURE 7
CHAPTER 2: INTERNATIONAL MARKETING MANAGEMENT 2. INTERNATIONAL MARKETING
MANAGEMENT 9
2.1 INTERNATIONAL MANAGEMENT O F MARKETING PROCESSES 9
2.1.1 INTERNATIONAL MARKETING PROCESS: INFORMATION 15
2.1.2 INTERNATIONAL MARKETING PROCESS: PLANNING 18
2.1.3 INTERNATIONAL MARKETING PROCESS: ORGANISING STAFF 2 0
2.1.4 INTERNATIONAL MARKETING PROCESS: CONTROL 2 2
2.2 INTERNATIONAL MANAGEMENT O F THE MARKETING M I X ELEMENTS 25
2.2.1 INTERNATIONAL MARKETING MIX: PRODUCT 2 7
2.2.2 INTERNATIONAL MARKETING MIX: PROMOTION 31
2.2.3 INTERNATIONAL MARKETING MIX: PRICE 3 5
2.2.4 INTERNATIONAL MARKETING MIX: DISTRIBUTION 41
2.3 CORPORATE PERFORMANCE AND THE INTERNATIONAL MARKETING M I X 4 5
51 55 6 7
6 7
81 84
89
CHAPTER 3: CORRELATES O F INTERNATIONAL MARKETING M I X MANAGEMENT 3.
CORRELATES O F INTERNATIONAL MARKETING MIX MANAGEMENT 3.1 INTERNAL
CORRELATES 3.2 EXTERNAL CORRELATES
3.2.1 ENVIRONMENTAL FACTORS 3.2.2 TARGET MARKET 3.2.3 NATURE O F PRODUCT
3.2.4 MARKET POSITION
HTTP://D-NB.INFO/1020500980
IMAGE 2
X
C H A P T E R 4: OPERATIONALIZATION
4. OPERATIONALIZATION 107
4.1 CONSTRUCT DEVELOPMENT 109
4.2 QUESTIONNAIRE PRE-TEST AND MEASURE OPTIMISATION 114
4.3 INTERNAL CONSISTENCY 115
4.4 QUESTIONNAIRE DESIGN AND DATA COLLECTION 117
4.5 RESPONSE RATE 118
4.6 EVALUATION O F RELIABILITY 120
4.7 EVALUATION O F VALIDITY 123
4.7.1 CONTENT VALIDITY 123
4.7.2 CONSTRUCT VALIDITY 124
4.8 MEASUREMENT 125
4.9 PROPOSITION TESTING 129
4.9.1 SUMMATED SCALES 130
4.9.2 CORRELATION, REGRESSION AND T-TEST ANALYSIS 131
4.10 SAMPLE DESCRIPTION 137
CHAPTER 5: FINDINGS AND DISCUSSION 5. FINDINGS 141
5.1 PRODUCT M I X 142
5.2 PROMOTION MIX 147
5.3 DISTRIBUTION M I X 152
5.4 PRICE MIX 155
5.5 MARKETING PROCESS 159
5.6 CORPORATE PERFORMANCE 162
CHAPTER 6: CONCLUSIONS 6. CONCLUSIONS 167
6.1 KEY FINDINGS 167
6.2 LIMITATIONS 169
6.3 IMPLICATIONS AND FUTURE RESEARCH DIRECTION 171
REFERENCES 173
APPENDIX 2 0 3 |
| any_adam_object | 1 |
| author | Richter, Tobias 1967- |
| author_GND | (DE-588)123161304 |
| author_facet | Richter, Tobias 1967- |
| author_role | aut |
| author_sort | Richter, Tobias 1967- |
| author_variant | t r tr |
| building | Verbundindex |
| bvnumber | BV040248408 |
| classification_rvk | QP 600 QP 680 |
| ctrlnum | (OCoLC)794947506 (DE-599)DNB1020500980 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV040248408</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20141016</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120613s2012 gw d||| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">12,N11</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">12,A23</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1020500980</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783832530983</subfield><subfield code="c">kart. : EUR 29.80 (DE), EUR 30.60 (AT), sfr 53.00 (freier Pr.)</subfield><subfield code="9">978-3-8325-3098-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3832530983</subfield><subfield code="9">3-8325-3098-3</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783832530983</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)794947506</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1020500980</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-1043</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.84</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Richter, Tobias</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123161304</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing mix management</subfield><subfield code="b">theoretical framework, contingency factors and empirical findings from world-markets</subfield><subfield code="c">Tobias Richter</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Logos-Verl.</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 213 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">21 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing-Mix</subfield><subfield code="0">(DE-588)4168908-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=3990422&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025104435&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025104435</subfield></datafield></record></collection> |
| id | DE-604.BV040248408 |
| illustrated | Illustrated |
| indexdate | 2024-07-21T00:35:19Z |
| institution | BVB |
| isbn | 9783832530983 3832530983 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025104435 |
| oclc_num | 794947506 |
| open_access_boolean | |
| owner | DE-739 DE-703 DE-355 DE-BY-UBR DE-188 DE-12 DE-1043 |
| owner_facet | DE-739 DE-703 DE-355 DE-BY-UBR DE-188 DE-12 DE-1043 |
| physical | XVII, 213 S. graph. Darst. 21 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Logos-Verl. |
| record_format | marc |
| spelling | Richter, Tobias 1967- Verfasser (DE-588)123161304 aut International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter Berlin Logos-Verl. 2012 XVII, 213 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 s Internationales Marketing (DE-588)4125431-4 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3990422&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025104435&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Richter, Tobias 1967- International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Marketing-Mix (DE-588)4168908-2 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4125431-4 |
| title | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets |
| title_auth | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets |
| title_exact_search | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets |
| title_full | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter |
| title_fullStr | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter |
| title_full_unstemmed | International marketing mix management theoretical framework, contingency factors and empirical findings from world-markets Tobias Richter |
| title_short | International marketing mix management |
| title_sort | international marketing mix management theoretical framework contingency factors and empirical findings from world markets |
| title_sub | theoretical framework, contingency factors and empirical findings from world-markets |
| topic | Marketing-Mix (DE-588)4168908-2 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketing-Mix Internationales Marketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3990422&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025104435&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT richtertobias internationalmarketingmixmanagementtheoreticalframeworkcontingencyfactorsandempiricalfindingsfromworldmarkets |