Brand stretch: why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester
Wiley
2004
|
| Subjects: | |
| Physical Description: | XIII, 162 S. Ill., graph. Darst. |
| ISBN: | 0470862114 9780470862117 |
Staff View
MARC
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| 300 | |a XIII, 162 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Taylor, David |
| author_facet | Taylor, David |
| author_role | aut |
| author_sort | Taylor, David |
| author_variant | d t dt |
| building | Verbundindex |
| bvnumber | BV040240714 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)611848575 (DE-599)HBZHT013908844 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040240714 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:19:45Z |
| institution | BVB |
| isbn | 0470862114 9780470862117 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025096924 |
| oclc_num | 611848575 |
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| owner | DE-523 |
| owner_facet | DE-523 |
| physical | XIII, 162 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Wiley |
| record_format | marc |
| spelling | Taylor, David Verfasser aut Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout by David Taylor Chichester Wiley 2004 XIII, 162 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand name products Marketing |
| spellingShingle | Taylor, David Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout Brand name products Marketing |
| title | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout |
| title_auth | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout |
| title_exact_search | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout |
| title_full | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout by David Taylor |
| title_fullStr | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout by David Taylor |
| title_full_unstemmed | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout by David Taylor |
| title_short | Brand stretch |
| title_sort | brand stretch why 1 in 2 extensions fail and how to beat the odds a brandgym workout |
| title_sub | why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout |
| topic | Brand name products Marketing |
| topic_facet | Brand name products Marketing |
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