Brand stretch: why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2004
|
| Schlagworte: | |
| Beschreibung: | XIII, 162 S. Ill., graph. Darst. |
| ISBN: | 0470862114 9780470862117 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040240714 | ||
| 003 | DE-604 | ||
| 005 | 20120628 | ||
| 007 | t | ||
| 008 | 120607s2004 ad|| |||| 00||| eng d | ||
| 020 | |a 0470862114 |9 0-470-86211-4 | ||
| 020 | |a 9780470862117 |9 978-0-470-86211-7 | ||
| 035 | |a (OCoLC)611848575 | ||
| 035 | |a (DE-599)HBZHT013908844 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-523 | ||
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| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Taylor, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand stretch |b why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout |c by David Taylor |
| 264 | 1 | |a Chichester |b Wiley |c 2004 | |
| 300 | |a XIII, 162 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products |x Marketing | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025096924 | ||
Datensatz im Suchindex
| _version_ | 1804149232176726016 |
|---|---|
| any_adam_object | |
| author | Taylor, David |
| author_facet | Taylor, David |
| author_role | aut |
| author_sort | Taylor, David |
| author_variant | d t dt |
| building | Verbundindex |
| bvnumber | BV040240714 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)611848575 (DE-599)HBZHT013908844 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040240714 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:19:45Z |
| institution | BVB |
| isbn | 0470862114 9780470862117 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025096924 |
| oclc_num | 611848575 |
| open_access_boolean | |
| owner | DE-523 |
| owner_facet | DE-523 |
| physical | XIII, 162 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Wiley |
| record_format | marc |
| spelling | Taylor, David Verfasser aut Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout by David Taylor Chichester Wiley 2004 XIII, 162 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand name products Marketing |
| spellingShingle | Taylor, David Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout Brand name products Marketing |
| title | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout |
| title_auth | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout |
| title_exact_search | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout |
| title_full | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout by David Taylor |
| title_fullStr | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout by David Taylor |
| title_full_unstemmed | Brand stretch why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout by David Taylor |
| title_short | Brand stretch |
| title_sort | brand stretch why 1 in 2 extensions fail and how to beat the odds a brandgym workout |
| title_sub | why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout |
| topic | Brand name products Marketing |
| topic_facet | Brand name products Marketing |
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