APA (7th ed.) Citation

Taylor, D. (2004). Brand stretch: Why 1 in 2 extensions fail and how to beat the odds ; a brandgym workout. Wiley.

Chicago Style (17th ed.) Citation

Taylor, David. Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds ; a Brandgym Workout. Chichester: Wiley, 2004.

MLA (9th ed.) Citation

Taylor, David. Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds ; a Brandgym Workout. Wiley, 2004.

Warning: These citations may not always be 100% accurate.