Get there early: sensing the future to compete in the present

"Bob Johansen shares techniques refined over nearly forty years by the Institute for the Future to help you navigate your own organization's road to the future. He details real-world examples of how organizations like Procter & Gamble, Disney, Reuters, UPS, and the Centers for Disease...

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Bibliographische Detailangaben
1. Verfasser: Johansen, Bob (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: San Francisco, Calif. Berrett-Koehler Publishers 2007
Ausgabe:1st ed
Schlagworte:
Zusammenfassung:"Bob Johansen shares techniques refined over nearly forty years by the Institute for the Future to help you navigate your own organization's road to the future. He details real-world examples of how organizations like Procter & Gamble, Disney, Reuters, UPS, and the Centers for Disease Control have put these approaches into practice. Through fascinating and illustrative examples - including the Toyota Prius, the iPod, Crest Toothpaste, and many more - he shows that getting there early means finding new markets, new customers, and new products ahead of your competitors. It means anticipating the needs of your stakeholders. It means you'll be able to establish a position before your late-arriving competitors even have a chance to organize. It helps you think through what might happen and what should happen. It gives you time to consider alternative strategies. Ultimately, getting there early helps you see beyond the problems of the present and recognize possible futures before others do."--BOOK JACKET.
Beschreibung:Includes bibliographical references (p. 237-240) and index
FORESIGHT -- Sensing Provocative Futures -- Thinking Ten Years Ahead to Benefit Today -- Institute for the Future's Ten-Year Forecast -- The VUCA World: Both Danger and Opportunity -- What's Different about Dilemmas? -- INSIGHT -- Sensemaking to Inspire Strategy -- It Takes a Story to Understand a Dilemma -- Immersion: The Best Way to Learn in the VUCA World -- Sensing and Sensemaking -- ACTION -- To Get There Early -- From Insight to Action -- Flexing and Flexibility -- Flexible Firms -- Foresight from Hindsight -- Conclusion -- Making Your Peace with the VUCA World
Beschreibung:xix, 258 p. ill. 25 cm

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