Marketing metrics: the definitive guide to measuring marketing performance
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Education
2012
|
| Ausgabe: | 2. ed., 5. print. |
| Schriftenreihe: | Wharton school publishing
|
| Schlagworte: | |
| Beschreibung: | Rev. ed. of: Marketing metrics: 50+ metrics every executive should master |
| Beschreibung: | XV, 414 S. graph. Darst. |
| ISBN: | 9780137058297 |
Internformat
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Datensatz im Suchindex
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| author_GND | (DE-588)142526290 |
| building | Verbundindex |
| bvnumber | BV040229674 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)796256977 (DE-599)BVBBV040229674 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., 5. print. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:19:30Z |
| institution | BVB |
| isbn | 9780137058297 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025086127 |
| oclc_num | 796256977 |
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| physical | XV, 414 S. graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Pearson Education |
| record_format | marc |
| series2 | Wharton school publishing |
| spelling | Marketing metrics the definitive guide to measuring marketing performance Paul W. Farris ... 2. ed., 5. print. Upper Saddle River, NJ Pearson Education 2012 XV, 414 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wharton school publishing Rev. ed. of: Marketing metrics: 50+ metrics every executive should master Kennzahl (DE-588)4114166-0 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Marketingmanagement (DE-588)4168907-0 s Kennzahl (DE-588)4114166-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Farris, Paul W. Sonstige (DE-588)142526290 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing metrics the definitive guide to measuring marketing performance Kennzahl (DE-588)4114166-0 gnd Mathematisches Modell (DE-588)4114528-8 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4114166-0 (DE-588)4114528-8 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4200055-5 |
| title | Marketing metrics the definitive guide to measuring marketing performance |
| title_auth | Marketing metrics the definitive guide to measuring marketing performance |
| title_exact_search | Marketing metrics the definitive guide to measuring marketing performance |
| title_full | Marketing metrics the definitive guide to measuring marketing performance Paul W. Farris ... |
| title_fullStr | Marketing metrics the definitive guide to measuring marketing performance Paul W. Farris ... |
| title_full_unstemmed | Marketing metrics the definitive guide to measuring marketing performance Paul W. Farris ... |
| title_short | Marketing metrics |
| title_sort | marketing metrics the definitive guide to measuring marketing performance |
| title_sub | the definitive guide to measuring marketing performance |
| topic | Kennzahl (DE-588)4114166-0 gnd Mathematisches Modell (DE-588)4114528-8 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Kennzahl Mathematisches Modell Marketing Marketingmanagement Marketingforschung |
| work_keys_str_mv | AT farrispaulw marketingmetricsthedefinitiveguidetomeasuringmarketingperformance |