Health communication message design: theory and practice
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 277 S. |
| ISBN: | 9781412986557 1412986559 |
Internformat
MARC
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| 245 | 1 | 0 | |a Health communication message design |b theory and practice |c Ed. Hyunyi Cho |
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b SAGE |c 2012 | |
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Datensatz im Suchindex
| _version_ | 1804149195739758592 |
|---|---|
| adam_text | Contents
Preface
vii
Acknowledgments
ix
Introduction
xi
I. THEORY-BASED MESSAGE DESIGN
1
1.
From Psychological Theory to Message Design: Lessons
From the Story of Gain-Framed and Loss-Framed
Persuasive Messages
3
Daniel J. O Keefe
2.
The
Integrative
Model of Behavioral Prediction
as a Tool for Designing Health Messages
21
Marco Yzer
3.
Health Risk Message Design Using the Extended
Parallel Process Model
41
Michael Basil and Kim
Witte
4.
Using Emotional Appeals in Health Messages
59
Monique
Mitchell Turner
5.
Designing Inoculation Messages for Health
Communication Campaigns
73
Bobi
Ivanov
6.
Using Narratives to Promote Health:
A Culture-Centric Approach
95
Linda K. Larkey and Amy L. Hill
II. AUDIENCE-CENTERED MESSAGE DESIGN
113
7.
The Cultural Variance Framework for Tailoring
Health Messages
115
Rachel E. Davis and Ken Resnicow
8.
The Communication Theory of Identity as a Framework
for Health Message Design
137
Michael L.
Hecht
and Hyejeong Choi
9.
Religiosity, Spirituality, and the Design of Health
Communication Messages and Interventions
153
Cheryl L. Holt
10.
Addressing Health Literacy in the Design of Health Messages
171
Jakob D. Jensen
11.
Addressing Fatalism With Health Messages
191
Lijiang Shen and Celeste M. Condit
12.
Designing Messages for Individuals in Different
Stages of Change
209
Seth M. Noar and Stephanie K. Van
Stee
13.
Designing High Sensation Value Messages for
the Sensation Seeking Audience
231
Susan E. Morgan
Glossary
249
Author Index
253
Subject Index
265
About the Editor
273
About the Contributors
275
|
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T00:19:10Z |
| institution | BVB |
| isbn | 9781412986557 1412986559 |
| language | English |
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| physical | XVI, 277 S. |
| publishDate | 2012 |
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| spelling | Health communication message design theory and practice Ed. Hyunyi Cho Los Angeles, Calif. [u.a.] SAGE 2012 XVI, 277 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Problemi e servizi di assistenza sociale. Malattie fisiche. Linguaggi e comunicazione Kommunikation (DE-588)4031883-7 gnd rswk-swf Gesundheitsförderung (DE-588)4294611-6 gnd rswk-swf Gesundheitswesen (DE-588)4020775-4 gnd rswk-swf Gesundheitserziehung (DE-588)4020759-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Gesundheitswesen (DE-588)4020775-4 s Gesundheitsförderung (DE-588)4294611-6 s Gesundheitserziehung (DE-588)4020759-6 s Kommunikation (DE-588)4031883-7 s DE-604 Cho, Hyunyi edt Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025052732&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Health communication message design theory and practice Problemi e servizi di assistenza sociale. Malattie fisiche. Linguaggi e comunicazione Kommunikation (DE-588)4031883-7 gnd Gesundheitsförderung (DE-588)4294611-6 gnd Gesundheitswesen (DE-588)4020775-4 gnd Gesundheitserziehung (DE-588)4020759-6 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4294611-6 (DE-588)4020775-4 (DE-588)4020759-6 (DE-588)4143413-4 |
| title | Health communication message design theory and practice |
| title_auth | Health communication message design theory and practice |
| title_exact_search | Health communication message design theory and practice |
| title_full | Health communication message design theory and practice Ed. Hyunyi Cho |
| title_fullStr | Health communication message design theory and practice Ed. Hyunyi Cho |
| title_full_unstemmed | Health communication message design theory and practice Ed. Hyunyi Cho |
| title_short | Health communication message design |
| title_sort | health communication message design theory and practice |
| title_sub | theory and practice |
| topic | Problemi e servizi di assistenza sociale. Malattie fisiche. Linguaggi e comunicazione Kommunikation (DE-588)4031883-7 gnd Gesundheitsförderung (DE-588)4294611-6 gnd Gesundheitswesen (DE-588)4020775-4 gnd Gesundheitserziehung (DE-588)4020759-6 gnd |
| topic_facet | Problemi e servizi di assistenza sociale. Malattie fisiche. Linguaggi e comunicazione Kommunikation Gesundheitsförderung Gesundheitswesen Gesundheitserziehung Aufsatzsammlung |
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