Low-budget rockstar: the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Costa Mesa, Calif.
Orange Moon Press
2011
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 219 S. Ill. |
| ISBN: | 9780983129202 0983129207 |
Internformat
MARC
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| 250 | |a 1. ed. | ||
| 264 | 1 | |a Costa Mesa, Calif. |b Orange Moon Press |c 2011 | |
| 300 | |a XIII, 219 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804149195630706688 |
|---|---|
| adam_text | Contents
Acknowledgments
...................................................................................................................................................................xi
How to Use This Book
............................................................................................................................................................xii
-к
Prelude: The Road Warrior Manifesto
.....................................................................................................1
1 *
Who Am I and What s Inside This Book?
...............................................................................................3
2
таг
Learning to Be a Professional Musician
.................................................................................................7
Big Tip
#1 :
Learn to Depend on Yourself and Be Punctual
.....................................................................7
Big Tip
#2:
Eliminate Dead Time, Enhance Your Stage Presence, Develop Your Act
...................8
Big Tip
#3:
Always Keep a Positive Attitude
..................................................................................................9
The Benefits of a Positive Mental Attitude on Stage
....................................................................10
The Drawbacks of a Negative Mental Attitude on Stage
............................................................11
Big Tip
#4:
Keep a Malleable Mind and Hone Your Crazy Alarm
........................................................12
Big Tip
#5:
Always Be in Tune and Eliminate Technical Difficulties
..................................................13
Big Tip
#6:
On the Road, Safety Comes First!
..............................................................................................16
A Final Note on Being Professional
..................................................................................................................18
3 *
How to Set Up a Great Low-Budget Home
Office..........................................................................20
Step One: Prepare Your Tour-Building Computer
......................................................................................20
Step Two: Take Advantage of Free Digital Phone Services
...................................................................21
Step Three: Purchase a Digital Fax Service
...................................................................................................24
Step Four: Get a Laser Printer/Scanner
..........................................................................................................25
Step Five: Order a Free Photo-Verification Credit Card Swiper
...........................................................26
Step Six: Set-Up a Merchant Account and
Е
-shopping Cart
................................................................26
Step Seven: Consider Using a Virtual Digital Office Network
..............................................................28
The Start-Up Cost Even Your Cookie Jar Can Afford
.......................................................................28
Step Eight: Create Your Own Business Cards
...............................................................................................29
Drum Roll Puh-lease: The Incredible, Edible, Low Monthly Operating Cost
......................30
4 •
All the Equipment You ll Need
................................................................................................................31
Equipment Buying: Tips and Tricks to Get the Best Deals Around
....................................................32
Purchasing and Maintaining Your Essential Tour Equipment
.............................................................33
The Sound System
....................................................................................................................................................34
1.
ΡΑ
/Powered
Mixers/Speakers
.............................................................................................................34
2.
Instruments
.................................................................................................................................................35
3.
Microphones................................................................................................................................................
36
4.
Cables
and Great Electronic Doohickeys
........................................................................................36
5.
Amplifiers
.....................................................................................................................................................38
6.
Microphone and Music Stands
...........................................................................................................39
7.
Effects Processors
......................................................................................................................................39
On Tour Advice: Vocal Remedies and Warm-ups
.......................................................................................40
Space-Saving Vehicle Contraptions
.................................................................................................................42
5 ♦
The Art of Planning Your Tour Schedule
.............................................................................................43
6
-k Budgeting for Success: All the Major Expenses of Life on the Road and
How to Prepare for Them
...........................................................................................................................45
What is the Approximate Cost of a Low-Budget Tour?
...........................................................................45
What Are the Major Expenses and How Do You $ave on Them?
.......................................................46
1.
Saving on Gas, Petrol, or Cruisin Juice
............................................................................................46
2.
Saving on Food, Grub, or Eats, and How to Stay Healthy on Tour
.....................................47
3.
Five Sweet Secrets to Finding Affordable Lodging
...................................................................48
Sweet Secret
#1 :
How to $ave on Hotels and Hostels
.............................................................48
Sweet Secret
#2:
It Doesn t Cost Anything to Sleep in a Tent
..............................................49
Sweet Secret
#3:
How to Get Your Lodging Comped by the Venue
..................................49
Sweet Secret
#4:
Couch Surfing is Also Free
................................................................................50
Sweet Secret
#5:
Sleep Free in Your Tour Bus
..............................................................................50
Why You Need an Emergency Fund
.................................................................................................................51
How to Arrange Band Member Salaries
........................................................................................................51
Touring Insurance Policies and How to Save on Them
...........................................................................53
1.
Liability Insurance
....................................................................................................................................53
2.
Equipment Insurance
..............................................................................................................................53
3.
Auto Insurance
...........................................................................................................................................54
4.
Travel Insurance
.........................................................................................................................................54
5.
Health Insurance
.......................................................................................................................................55
Some Final Thoughts on Insurance
..................................................................................................................55
Why You Should Purchase a Roadside Assistance Plan
..........................................................................56
Using Spreadsheets to Plan Your Budget
......................................................................................................56
Quicken and Excel
..........................................................................................................................................56
The Overall Expense or the Whole Enchilada
..............................................................................................57
vi
7 **
The Wild World of Sound Accounting: Basic Touring Musician Accounting Practices
.....58
Just the Forms, Ma am, Just the Forms
......................................................................................................58
TheW-9
...............................................................................................................................................................58
The
1040
or Schedule C
...........................................................................................................................59
The1099andW-2..........................................................................................................................................60
A Final Word on Sound Accounting
.................................................................................................................60
8
-k Considering Business Organizations and Agreements
...............................................................63
An Introduction to Business Agreements
.....................................................................................................63
Informal Business Agreements
..........................................................................................................................64
1.
Drafting and Executing Informal Business Agreements
........................................................64
Sample Work-for-Hire Business Agreement
...............................................................................................65
2.
Contract-Specific Band Partnership Agreements
......................................................................66
Formal Business Organizations
..........................................................................................................................67
3.
Sole Proprietorships
.................................................................................................................................67
4.
Partnerships
................................................................................................................................................68
5.
C-Corporations
............................................................................................................................................69
Is a
С
-Corp
Really the Best Option for Me?
...................................................................................71
6.
S-Corps
...........................................................................................................................................................72
7.
Or Perhaps Might an LLC Be for Me?
................................................................................................73
8.
Nonprofit Corporations
...........................................................................................................................75
A Final Word on Business Organizations
.......................................................................................................76
9 ·*·
Concert Booking Basics and the Successful Artist s Guide to Dealing with Rejection
77
10 +
Landing the Gigs: Essential Concert Booking Tips and Revenue-Creating Strategies
81
Strategy
#1:
Book University Performances Directly
..............................................................................81
Strategy
#2:
Join
NACA
......................................................................................................................................85
Strategy
#3:
Enlist a Professional Booking Agent
....................................................................................86
Strategy
#4:
Trade Client Information with Your Contacts
...................................................................88
Strategy
#5:
Busking Up Your Act: How to Make Ca$h as a Street Performer
.............................89
Lessons in Respectful Busking
.................................................................................................................89
1)
You re a Stranger in the Neighborhood, So Don t Kick Up Your Feet
Like You Own the Place
.....................................................................................................................89
2)
You Might Be Able to Do a Lot Better in a Less Saturated Market
...............................90
Untraditional Busking Havens
.................................................................................................................91
1)
Where There s a Line, There s Some Coin to Make
................................................................91
2)
Outside Supermarkets and at Flea Markets
............................................................................91
VII
3)
Outside (or Inside) the Hipster, Yuppie-ster, or Yippie-ster
Café
..................................91
A Few Words on the Art of Busking
.......................................................................................................92
1 )
Legal vs Illegal Busking
....................................................................................................................92
2)
Techniques to Increase Your Take
.................................................................................................93
3)
How to Collect on Your Performance
.........................................................................................94
A Final Word on Busking
.............................................................................................................................95
Strategy
#6:
Obtain Tour Sponsorship Agreements
.................................................................................95
Sponsorship Strategy A: Negotiate Targeted Local Business Concert Sponsors
..............96
Sponsorship Strategy B: Negotiate Full-Length Corporate Tour Sponsorships
................97
The Alcohol Industry
................................................................................................................................97
Arts, Media, and Entertainment Sponsors
...................................................................................98
National Tour Sponsorship Packages
...............................................................................................98
A Final Word on Tour Sponsorship Opportunities
......................................................................99
Strategy
#7:
Land Music Industry Endorsements
.....................................................................................99
Strategy
#8:
Obtain Educational Grants and Conduct Music Seminars
......................................100
What Have We Learned?
....................................................................................................................................102
11 *
You re Almost There!
................................................................................................................................103
12
T*r Performance Contracts and Liability Disclaimers
......................................................................105
A Few Notes About Performance Contracts
..............................................................................................105
Liability Insurance and Legal Disclaimer Agreements
........................................................................107
Other Important Documents to Sign
...........................................................................................................109
Interlude: A Note on Choosing Your Bank Wisely
..................................................................................110
Sample Liability Disclaimer Template
.........................................................................................................111
Sample Performance Contract Template
...................................................................................................112
How to Negotiate Legally Enforceable Oral Contracts
.........................................................................113
A Final Word on Contracts
.................................................................................................................................115
Sample Fax Template
...........................................................................................................................................117
13 *
Hospitality and Technical Riders
........................................................................................................118
Sample Basic Tech Rider
.....................................................................................................................................120
A Comparison Rider with Stage Plots
............·..............................................................................................122
Pato
Banton s Sample Contractual Rider
...................................................................................................123
14 *
Creating Killer Press Kits
........................................................................................................................131
Professional Photography Options in
N.Y.C,
and LA
...........................................................................131
How to Make Great Traditional Press Kits
..................................................................................................133
Why You Need a Pro Electronic Press Kit
....................................................................................................134
VIII
Sample
Fact
Sheet
................................................................................................................................................135
Sample
Artist Biography
....................................................................................................................................136
A Final Word on Press Kits
.................................................................................................................................137
15 *
Gig Hooking Emails and How to Make Effective Follow-up Booking Phone Calls
.....138
How to Craft a Gig-Hooking Tour Pitch E-mail
........................................................................................138
Sample E-mail
#1:
Blind Tour Pitch New Client Letter
..............................................................140
Custom
Strať -egies
to Make Effective Client Follow-up Calls
......................................................141
Sample E-mail
#2:
Follow-up E-mail to an Established Contact
.........................................143
Final Notes on Gig-Hooking E-mails
..................................................................................................143
Negotiating Gig Prices at Clubs and Bars
...................................................................................................144
Final Notes on Bar and Club Negotiations
......................................................................................147
Festival Gig Negotiations
...................................................................................................................................147
16
Ά
Revenue Creating Merchandising
.....................................................................................................149
Designing a Great CD or Digipack
..................................................................................................................149
Designing Other Merchandise Products
.....................................................................................................150
A Snapshot of the Modern Music Industry Revenue Market
...........................................................151
How to Successfully Distribute Your Music on ¡Tunes, Amazon.com, Napster,
Bandcamp.com, and More
................................................................................................................................152
Why You Should Register with ASCAP or
BMI...............................................................................154
Why You Should Become a Member of
Soundexchange.........................................................155
Ensuring an Integrated Digital Distribution Strategy
..........................................................................155
Maximizing Concert Merchandise Sales on Tour
....................................................................................157
Setting Up Your Merch Booth
..........................................................................................................................158
The Tip Jar: When to Use It and How to Fill It
..........................................................................................160
17
*k
Getting A.M.P.ed For: Advertising! Marketing! Promotions!
...............................................162
An Introduction to Your New A.M.P.
.............................................................................................................162
The Budding Rockstar s Internet Marketing Plan
..................................................................................162
A<: Build an Awesome Central Website
...........................................................................................163
Bb: Create an All-Star Myspacexom Site
.........................................................................................169
С
Natural: Make a Knockout facebook Page
...................................................................................171
Drop D: Get the Most Out of Twitter
...................................................................................................172
Е7І9:
Enhance Your Brand Value with Ping
...................................................................................173
FI
Major Build a Killer Blog
..................................................................................................................173
G
Simple: Break the Band with Reverbnation.com
....................................................................174
Doe a Deer: Reach More Awesome Fans with Last.fm
..............................................................176
ix
Ray a Drop of Golden Sun: Develop a Kick-Ass Presence on SoundCloudcom
.............176
Do I Really Need to Build All These Websites?
.........................................................................................177
How to Make Your Own Music Videos
........................................................................................................178
Professional Music Video Production and Animation Referrals
......................................................181
The Top
7
Ways to Maximize Your Grassroots Marketing Campaign
............................................185
Self-Promotion Must
#1:
Use Free Venue-Driven Concert Promotions
............................185
Self-Promotion Must
#2:
Make Rockin Concert Posters
..........................................................186
Self-Promotion Must
#3:
Promote Your Tour at Every Show
..................................................189
Self-Promotion Must
#4:
Make a Great, No-Nonsense Mailing List
...................................190
Sample Mailing List Template
..........................................................................................................191
Self-Promotion Must
#5:
Land Live Radio Performance Gigs and Free Advertising
192
Self-Promotion Must
#6:
Get Free Advertising in Newspapers and Magazines
...........193
Self-Promotion Must
#7:
Develop an Awesome
Е
-Newsletter.............................................
194
Final words on Advertising, Marketing, and Promotions
..................................................................195
The A.M.P. Plan in a Nutshell
...........................................................................................................................197
18
к
Music for a Cause: Why You Should Distribute Free Charitable
Literature and Play Benefit Concerts on Tour
..............................................................................199
Sample Charitable Literature Handout
.......................................................................................................200
19 •
A Few Last Things to Do Before You Hit the Road Jack!
......................................................203
1.
Fix Your Tour Vehicle, Get a Road-Safety Kit, Bring a First-Aid Kit
............................................203
2.
Replace Any Broken or Missing Equipment
.........................................................................................205
3.
Double-Check Your Budget, Build a Contract Folder, and Tie-up Loose Ends
.....................205
^Builda TourToolbox
....................................................................................................................................207
5.
Make a Tour Packing Checklist
...................................................................................................................209
Sample Itemized Tour Packing Checklist
.........................................................................................209
6.
Purchase a Roadside Assistance Service
...............................................................................................212
Some Final Notes Before You Hit the Road
...............................................................................................212
20
iir Coda: Now Get Out There and Do It!
.................................................................................................213
21 *
Low-Budget
Rockstar
Updates: New Revenue Generation and PR Opportunities
for the Indie Artist!
...................................................................................................................................216
Update
1:
Performing Live on Stageit.com
..............................................................................................216
Update
2:
Getting Your Music on Spotify.com and Making Money From It!
.............................216
Update
3:
Social Networking and Online Album Sales from Google
+
and Google Music
..................................................................................................................................................217
Update
4:
Increasing Tour Sponsorship Opportunities with Kickstater.com
............................218
Conclusion
..............................................................................................................................................................219
|
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| id | DE-604.BV040196184 |
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| institution | BVB |
| isbn | 9780983129202 0983129207 |
| language | English |
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| physical | XIII, 219 S. Ill. |
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| publisher | Orange Moon Press |
| record_format | marc |
| spelling | Ibex, Scott Verfasser aut Low-budget rockstar the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour Scott Ibex 1. ed. Costa Mesa, Calif. Orange Moon Press 2011 XIII, 219 S. Ill. txt rdacontent n rdamedia nc rdacarrier Rock music Vocational guidance Music trade Karriereplanung (DE-588)4129406-3 gnd rswk-swf Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf Rockmusiker (DE-588)4115775-8 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Rockmusiker (DE-588)4115775-8 s Musikwirtschaft (DE-588)4268614-3 s Karriereplanung (DE-588)4129406-3 s DE-604 Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025052661&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ibex, Scott Low-budget rockstar the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour Rock music Vocational guidance Music trade Karriereplanung (DE-588)4129406-3 gnd Musikwirtschaft (DE-588)4268614-3 gnd Rockmusiker (DE-588)4115775-8 gnd |
| subject_GND | (DE-588)4129406-3 (DE-588)4268614-3 (DE-588)4115775-8 (DE-588)4048476-2 |
| title | Low-budget rockstar the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour |
| title_auth | Low-budget rockstar the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour |
| title_exact_search | Low-budget rockstar the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour |
| title_full | Low-budget rockstar the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour Scott Ibex |
| title_fullStr | Low-budget rockstar the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour Scott Ibex |
| title_full_unstemmed | Low-budget rockstar the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour Scott Ibex |
| title_short | Low-budget rockstar |
| title_sort | low budget rockstar the complete do it yourself guide to booking surviving and making a profit on your own indie tour |
| title_sub | the complete do-it-yourself guide to booking, surviving, and making a profit on your own Indie tour |
| topic | Rock music Vocational guidance Music trade Karriereplanung (DE-588)4129406-3 gnd Musikwirtschaft (DE-588)4268614-3 gnd Rockmusiker (DE-588)4115775-8 gnd |
| topic_facet | Rock music Vocational guidance Music trade Karriereplanung Musikwirtschaft Rockmusiker Ratgeber |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025052661&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ibexscott lowbudgetrockstarthecompletedoityourselfguidetobookingsurvivingandmakingaprofitonyourownindietour |