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Marketing: an introduction

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Bibliographische Detailangaben
Hauptverfasser:	Armstrong, Gary 1943- (VerfasserIn), Kotler, Philip 1931- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow [u.a.] Pearson 2013
Ausgabe:	11. ed., global ed.
Schriftenreihe:	Always learning
Schlagworte:	Marketing Marketingstrategie Marktanalyse CD-ROM Einführung
Beschreibung:	534 S., A1 - A62, G1 - G11, R1 - R23, I1 - I16 Ill., graph. Darst.
ISBN:	9780273767183 0273767186

Internformat

MARC


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Datensatz im Suchindex

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dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	11. ed., global ed.
format	Book
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indexdate	2024-07-10T00:17:35Z
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isbn	9780273767183 0273767186
language	English
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spelling	Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Marketing an introduction Gary Armstrong ; Philip Kotler 11. ed., global ed. Harlow [u.a.] Pearson 2013 534 S., A1 - A62, G1 - G11, R1 - R23, I1 - I16 Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Always learning Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s CD-ROM (DE-588)4139307-7 s 1\p DE-604 Marktanalyse (DE-588)4037624-2 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Armstrong, Gary 1943- Kotler, Philip 1931- Marketing an introduction Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4037624-2 (DE-588)4139307-7 (DE-588)4151278-9
title	Marketing an introduction
title_auth	Marketing an introduction
title_exact_search	Marketing an introduction
title_full	Marketing an introduction Gary Armstrong ; Philip Kotler
title_fullStr	Marketing an introduction Gary Armstrong ; Philip Kotler
title_full_unstemmed	Marketing an introduction Gary Armstrong ; Philip Kotler
title_short	Marketing
title_sort	marketing an introduction
title_sub	an introduction
topic	Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
topic_facet	Marketing Marketingstrategie Marktanalyse CD-ROM Einführung
work_keys_str_mv	AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction

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