APA (7th ed.) Citation

Vohra, R. V., & Krishnamurthi, L. (2012). Principles of pricing: An analytical approach (1. publ.). Cambridge Univ. Press.

Chicago Style (17th ed.) Citation

Vohra, Rakesh V., and Lakshman Krishnamurthi. Principles of Pricing: An Analytical Approach. 1. publ. Cambridge [u.a.]: Cambridge Univ. Press, 2012.

MLA (9th ed.) Citation

Vohra, Rakesh V., and Lakshman Krishnamurthi. Principles of Pricing: An Analytical Approach. 1. publ. Cambridge Univ. Press, 2012.