Principles of pricing: an analytical approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
2012
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Autorenbiografie Verlagsmeldung Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Incl. bibliogr. references and index |
| Beschreibung: | X, 250 S. graph. Darst. |
| ISBN: | 9781107010659 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040128998 | ||
| 003 | DE-604 | ||
| 005 | 20150317 | ||
| 007 | t | ||
| 008 | 120510s2012 xxud||| |||| 00||| eng d | ||
| 010 | |a 2011031550 | ||
| 020 | |a 9781107010659 |9 978-1-10-701065-9 | ||
| 035 | |a (OCoLC)796219688 | ||
| 035 | |a (DE-599)BVBBV040128998 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-20 |a DE-11 |a DE-29T |a DE-384 |a DE-521 | ||
| 050 | 0 | |a HF5416.5 | |
| 082 | 0 | |a 658.8/16 | |
| 084 | |a QC 130 |0 (DE-625)141248: |2 rvk | ||
| 084 | |a SK 980 |0 (DE-625)143277: |2 rvk | ||
| 100 | 1 | |a Vohra, Rakesh V. |d 1959- |e Verfasser |0 (DE-588)170450864 |4 aut | |
| 245 | 1 | 0 | |a Principles of pricing |b an analytical approach |c Rakesh V. Vohra ; Lakshman Krishnamurthi |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Cambridge [u.a.] |b Cambridge Univ. Press |c 2012 | |
| 300 | |a X, 250 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Incl. bibliogr. references and index | ||
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Pricing | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Accounting / Financial |2 bisacsh | |
| 650 | 0 | 7 | |a Preistheorie |0 (DE-588)4115623-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Preistheorie |0 (DE-588)4115623-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Krishnamurthi, Lakshman |d 1953- |e Verfasser |0 (DE-588)171456599 |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1114/2011031550-b.html |3 Autorenbiografie | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1114/2011031550-d.html |3 Verlagsmeldung | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy1114/2011031550-t.html |3 Inhaltsverzeichnis | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024986204&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024986204 | ||
Datensatz im Suchindex
| _version_ | 1804149092922687488 |
|---|---|
| adam_text | Titel: Principles of pricing
Autor: Vohra, Rakesh V
Jahr: 2012
Contents
1 Introduction 1
1.1 Genesis 4
1.2 Acknowledgments 5
2 Buyer Behavior 6
2.1 The Ultimatum 6
2.2 Rational Buyer Model 7
2.3 Warts 9
2.4 Defense of the Rational Buyer Model 11
2.5 Price Setting 11
2.6 KeyPoints 13
3 Estimating Price Response 15
3.1 Economie Value to the Customer 20
3.1.1 FiveSteps 24
3.1.2 Psychology and EVC 30
3.2 Key Points 35
4 Uniform Posted Price 36
4.1 Margin versus Volume 37
4.1.1 Where Demand Curves Come From 38
4.1.2 Elasticityof Demand 43
4.2 Margin and Elasticity 49
4.2.1 Choosing Quantity 52
4.3 The Relevance of Coststo Prices 52
4.4 Break-Even Calculations 53
4.5 The Sin ofCost-Plus Pricing 57
4.6 Credibility 61
4.7 Selling to One 63
4.8 Many Products 64
4.9 Negotiation 67
4.10 Selling through an Intermediary 67
4.10.1 First Vignette 67
4.10.2 Second Vignette 69
4.11 Adverse Selection 74
4.12 The Price Waterfall 74
4.12.1 Using the Price Waterfall Methodology 76
4.13 KeyPoints 78
4.14 Technical Aside 79
4.14.1 Elasticityof Demand 79
4.14.2 The Markup Formula 79
5 Auctions 81
5.1 The Benchmark Model 84
5.1.1 English Ascending 85
5.1.2 Sealed-Bid Second Price 86
5.1.3 Sealed-Bid First Price 86
5.1.4 Dutch Descending 87
5.1.5 Revenue Comparison 87
5.1.6 Auctions versus Posted Price 89
5.1.7 Auctions versus Posted Price (Encore) 90
5.1.8 An eBay Interlude 92
5.2 Beyond Benchmark 95
5.2.1 Risk 95
5.2.2 Common Values 96
5.2.3 Heterogeneous Bidders 100
5.2.4 Violating the Rules 100
5.2.5 Multiple Objects 101
5.3 KeyPoints 103
5.4 Technical Aside 103
5.4.1 Sealed-Bid First Price 103
6 Price Discrimination 106
6.1 The Third Degree 108
6.2 The Second Degree 111
6.2.1 Versioning 111
6.2.2 Bundling 116
6.3 Revenue Management 145
6.4 Gray Markets 148
6.5 Legai Aspects of Price Discrimination 152
6.6 KeyPoints 153
6.7 Technical Aside 155
6.7.1 Formulation of Example 15 155
6.7.2 Analysis ofBundling 156
6.7.3 Nonlinear Pricing 157
6.7.4 Choosing a Protection Level 158
7 Pricing and Competition 159
7.1 The Pricing Dilemma 159
7.1.1 Objections to the PD 163
7.1.2 A Silver Lining 168
7.2 Repetition 169
7.2.1 Collusion and Signaling 173
7.2.2 Predation 175
7.3 Capacity 178
7.3.1 Capacity Preemption 181
7.3.2 Pricing Using the Supply Curve 182
7.4 Differentiation 185
7.4.1 Differentiation and Substitutes 185
7.4.2 Loyalty Programs 189
7.4.3 Competing with Complements 194
7.5 Tale of the Inferior Entrant 198
7.5.1 An Airline Interlude 202
7.5.2 A TV Interlude 204
7.5.3 Loyalty Discounts 206
7.5.4 Retreating Brands 209
7.6 KeyPoints 210
7.7 Technical Aside 211
7.7.1 Analysis of the Capacity Game 211
7.7.2 Cournot Model 212
7.7.3 Bertrand-Hotelling Model 217
8 Bringing It Ali Together 222
9 Appendix on Game Theory 230
9.1 Representing the Game 232
9.1.1 Simultaneous-Move Game 232
9.1.2 Sequential Games 234
9.2 Playing the Game 235
9.2.1 Dominated Strategies and the Price Game 236
9.2.2 Backward Induction and the Centipede Game 242
9.2.3 Equilibrium 243
References 245
Index 247
|
| any_adam_object | 1 |
| author | Vohra, Rakesh V. 1959- Krishnamurthi, Lakshman 1953- |
| author_GND | (DE-588)170450864 (DE-588)171456599 |
| author_facet | Vohra, Rakesh V. 1959- Krishnamurthi, Lakshman 1953- |
| author_role | aut aut |
| author_sort | Vohra, Rakesh V. 1959- |
| author_variant | r v v rv rvv l k lk |
| building | Verbundindex |
| bvnumber | BV040128998 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5416 |
| callnumber-raw | HF5416.5 |
| callnumber-search | HF5416.5 |
| callnumber-sort | HF 45416.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QC 130 SK 980 |
| ctrlnum | (OCoLC)796219688 (DE-599)BVBBV040128998 |
| dewey-full | 658.8/16 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/16 |
| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Mathematik Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01971nam a2200481 c 4500</leader><controlfield tag="001">BV040128998</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150317 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120510s2012 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011031550</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781107010659</subfield><subfield code="9">978-1-10-701065-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)796219688</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040128998</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-29T</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-521</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5416.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/16</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QC 130</subfield><subfield code="0">(DE-625)141248:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">SK 980</subfield><subfield code="0">(DE-625)143277:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Vohra, Rakesh V.</subfield><subfield code="d">1959-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170450864</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Principles of pricing</subfield><subfield code="b">an analytical approach</subfield><subfield code="c">Rakesh V. Vohra ; Lakshman Krishnamurthi</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge [u.a.]</subfield><subfield code="b">Cambridge Univ. Press</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 250 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Incl. bibliogr. references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Pricing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Accounting / Financial</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Preistheorie</subfield><subfield code="0">(DE-588)4115623-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Preistheorie</subfield><subfield code="0">(DE-588)4115623-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Krishnamurthi, Lakshman</subfield><subfield code="d">1953-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171456599</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy1114/2011031550-b.html</subfield><subfield code="3">Autorenbiografie</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy1114/2011031550-d.html</subfield><subfield code="3">Verlagsmeldung</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/enhancements/fy1114/2011031550-t.html</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024986204&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024986204</subfield></datafield></record></collection> |
| id | DE-604.BV040128998 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:17:32Z |
| institution | BVB |
| isbn | 9781107010659 |
| language | English |
| lccn | 2011031550 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024986204 |
| oclc_num | 796219688 |
| open_access_boolean | |
| owner | DE-20 DE-11 DE-29T DE-384 DE-521 |
| owner_facet | DE-20 DE-11 DE-29T DE-384 DE-521 |
| physical | X, 250 S. graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Cambridge Univ. Press |
| record_format | marc |
| spelling | Vohra, Rakesh V. 1959- Verfasser (DE-588)170450864 aut Principles of pricing an analytical approach Rakesh V. Vohra ; Lakshman Krishnamurthi 1. publ. Cambridge [u.a.] Cambridge Univ. Press 2012 X, 250 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Incl. bibliogr. references and index Wirtschaft Pricing BUSINESS & ECONOMICS / Accounting / Financial bisacsh Preistheorie (DE-588)4115623-7 gnd rswk-swf Preistheorie (DE-588)4115623-7 s DE-604 Krishnamurthi, Lakshman 1953- Verfasser (DE-588)171456599 aut http://www.loc.gov/catdir/enhancements/fy1114/2011031550-b.html Autorenbiografie http://www.loc.gov/catdir/enhancements/fy1114/2011031550-d.html Verlagsmeldung http://www.loc.gov/catdir/enhancements/fy1114/2011031550-t.html Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024986204&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Vohra, Rakesh V. 1959- Krishnamurthi, Lakshman 1953- Principles of pricing an analytical approach Wirtschaft Pricing BUSINESS & ECONOMICS / Accounting / Financial bisacsh Preistheorie (DE-588)4115623-7 gnd |
| subject_GND | (DE-588)4115623-7 |
| title | Principles of pricing an analytical approach |
| title_auth | Principles of pricing an analytical approach |
| title_exact_search | Principles of pricing an analytical approach |
| title_full | Principles of pricing an analytical approach Rakesh V. Vohra ; Lakshman Krishnamurthi |
| title_fullStr | Principles of pricing an analytical approach Rakesh V. Vohra ; Lakshman Krishnamurthi |
| title_full_unstemmed | Principles of pricing an analytical approach Rakesh V. Vohra ; Lakshman Krishnamurthi |
| title_short | Principles of pricing |
| title_sort | principles of pricing an analytical approach |
| title_sub | an analytical approach |
| topic | Wirtschaft Pricing BUSINESS & ECONOMICS / Accounting / Financial bisacsh Preistheorie (DE-588)4115623-7 gnd |
| topic_facet | Wirtschaft Pricing BUSINESS & ECONOMICS / Accounting / Financial Preistheorie |
| url | http://www.loc.gov/catdir/enhancements/fy1114/2011031550-b.html http://www.loc.gov/catdir/enhancements/fy1114/2011031550-d.html http://www.loc.gov/catdir/enhancements/fy1114/2011031550-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024986204&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT vohrarakeshv principlesofpricingananalyticalapproach AT krishnamurthilakshman principlesofpricingananalyticalapproach |
Es ist kein Print-Exemplar vorhanden.
Inhaltsverzeichnis