Marketing: Grundlagen für Studium und Praxis
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Wiesbaden
Springer Gabler
2012
|
Ausgabe: | 11., überarb. Aufl. |
Schriftenreihe: | Lehrbuch
|
Schlagworte: | |
Beschreibung: | 329 S. Ill., graph. Darst. |
ISBN: | 9783834934390 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV040126078 | ||
003 | DE-604 | ||
005 | 20230123 | ||
007 | t | ||
008 | 120509s2012 ad|| |||| 00||| ger d | ||
015 | |a 10,N20 |2 dnb | ||
020 | |a 9783834934390 |c PB. : EUR 26.95 |9 978-3-8349-3439-0 | ||
024 | 3 | |a 9783834923318 | |
035 | |a (OCoLC)794301317 | ||
035 | |a (DE-599)BVBBV040126078 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a ger | |
049 | |a DE-2070s |a DE-1028 |a DE-83 |a DE-945 |a DE-20 |a DE-523 |a DE-473 |a DE-1029 |a DE-Aug4 |a DE-11 |a DE-91 |a DE-521 |a DE-1051 |a DE-M347 |a DE-634 |a DE-M483 |a DE-70 |a DE-525 | ||
082 | 0 | |a 658.8 |2 22/ger | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a WIR 810f |2 stub | ||
084 | |a 650 |2 sdnb | ||
100 | 1 | |a Bruhn, Manfred |d 1949- |e Verfasser |0 (DE-588)115483896 |4 aut | |
245 | 1 | 0 | |a Marketing |b Grundlagen für Studium und Praxis |c Manfred Bruhn |
250 | |a 11., überarb. Aufl. | ||
264 | 1 | |a Wiesbaden |b Springer Gabler |c 2012 | |
300 | |a 329 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a Lehrbuch | |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Produktpolitik |0 (DE-588)4134655-5 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4006432-3 |a Bibliografie |2 gnd-content | |
655 | 7 | |8 2\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 1 | 1 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
689 | 1 | 2 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 1 | 3 | |a Produktpolitik |0 (DE-588)4134655-5 |D s |
689 | 1 | |8 3\p |5 DE-604 | |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-8349-3855-8 |
999 | |a oai:aleph.bib-bvb.de:BVB01-024983352 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804149088982138880 |
---|---|
any_adam_object | |
author | Bruhn, Manfred 1949- |
author_GND | (DE-588)115483896 |
author_facet | Bruhn, Manfred 1949- |
author_role | aut |
author_sort | Bruhn, Manfred 1949- |
author_variant | m b mb |
building | Verbundindex |
bvnumber | BV040126078 |
classification_rvk | QP 600 |
classification_tum | WIR 810f |
ctrlnum | (OCoLC)794301317 (DE-599)BVBBV040126078 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 11., überarb. Aufl. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02191nam a2200553 c 4500</leader><controlfield tag="001">BV040126078</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230123 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120509s2012 ad|| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">10,N20</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783834934390</subfield><subfield code="c">PB. : EUR 26.95</subfield><subfield code="9">978-3-8349-3439-0</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783834923318</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)794301317</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040126078</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1029</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-M483</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-525</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bruhn, Manfred</subfield><subfield code="d">1949-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)115483896</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">Grundlagen für Studium und Praxis</subfield><subfield code="c">Manfred Bruhn</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">11., überarb. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Gabler</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">329 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Lehrbuch</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktpolitik</subfield><subfield code="0">(DE-588)4134655-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4006432-3</subfield><subfield code="a">Bibliografie</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">2\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Produktpolitik</subfield><subfield code="0">(DE-588)4134655-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-8349-3855-8</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024983352</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
genre | 1\p (DE-588)4006432-3 Bibliografie gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Bibliografie Lehrbuch |
id | DE-604.BV040126078 |
illustrated | Illustrated |
indexdate | 2024-07-10T00:17:29Z |
institution | BVB |
isbn | 9783834934390 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024983352 |
oclc_num | 794301317 |
open_access_boolean | |
owner | DE-2070s DE-1028 DE-83 DE-945 DE-20 DE-523 DE-473 DE-BY-UBG DE-1029 DE-Aug4 DE-11 DE-91 DE-BY-TUM DE-521 DE-1051 DE-M347 DE-634 DE-M483 DE-70 DE-525 |
owner_facet | DE-2070s DE-1028 DE-83 DE-945 DE-20 DE-523 DE-473 DE-BY-UBG DE-1029 DE-Aug4 DE-11 DE-91 DE-BY-TUM DE-521 DE-1051 DE-M347 DE-634 DE-M483 DE-70 DE-525 |
physical | 329 S. Ill., graph. Darst. |
publishDate | 2012 |
publishDateSearch | 2012 |
publishDateSort | 2012 |
publisher | Springer Gabler |
record_format | marc |
series2 | Lehrbuch |
spelling | Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut Marketing Grundlagen für Studium und Praxis Manfred Bruhn 11., überarb. Aufl. Wiesbaden Springer Gabler 2012 329 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Lehrbuch Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf 1\p (DE-588)4006432-3 Bibliografie gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingkonzept (DE-588)4120696-4 s Marketingmanagement (DE-588)4168907-0 s Produktpolitik (DE-588)4134655-5 s 3\p DE-604 Erscheint auch als Online-Ausgabe 978-3-8349-3855-8 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Bruhn, Manfred 1949- Marketing Grundlagen für Studium und Praxis Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd Produktpolitik (DE-588)4134655-5 gnd |
subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4120696-4 (DE-588)4134655-5 (DE-588)4006432-3 (DE-588)4123623-3 |
title | Marketing Grundlagen für Studium und Praxis |
title_auth | Marketing Grundlagen für Studium und Praxis |
title_exact_search | Marketing Grundlagen für Studium und Praxis |
title_full | Marketing Grundlagen für Studium und Praxis Manfred Bruhn |
title_fullStr | Marketing Grundlagen für Studium und Praxis Manfred Bruhn |
title_full_unstemmed | Marketing Grundlagen für Studium und Praxis Manfred Bruhn |
title_short | Marketing |
title_sort | marketing grundlagen fur studium und praxis |
title_sub | Grundlagen für Studium und Praxis |
topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd Produktpolitik (DE-588)4134655-5 gnd |
topic_facet | Marketingmanagement Marketing Marketingkonzept Produktpolitik Bibliografie Lehrbuch |
work_keys_str_mv | AT bruhnmanfred marketinggrundlagenfurstudiumundpraxis |