Counter strategies in global markets:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 161-166) and index The new competition -- On war and strategies -- No-frills technology -- Complex service solutions -- Perspectives |
| Beschreibung: | xiii, 170 p. ill. 25 cm |
Internformat
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| 245 | 1 | 0 | |a Counter strategies in global markets |c Olaf Ploetner |
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| 650 | 4 | |a Industrial marketing / Developing countries / Case studies | |
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Datensatz im Suchindex
| _version_ | 1804149078537273344 |
|---|---|
| adam_text | Titel: Counter strategies in global markets
Autor: Plötner, Olaf
Jahr: 2012
Contents
List of figures vii
Preface and acknowledgments xi
Chapter 1 The new competition 1
Chapter 2 On war and strategies 23
Chapter 3 No-frills technology 47
Chapter 4 Complex service solutions 89
Chapter 5 Perspectives 135
Further reading 161
Index 167
|
| any_adam_object | 1 |
| author | Plötner, Olaf |
| author_facet | Plötner, Olaf |
| author_role | aut |
| author_sort | Plötner, Olaf |
| author_variant | o p op |
| building | Verbundindex |
| bvnumber | BV040119605 |
| ctrlnum | (OCoLC)838920780 (DE-599)BVBBV040119605 |
| dewey-full | 658.804091724 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.804091724 |
| dewey-search | 658.804091724 |
| dewey-sort | 3658.804091724 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Plötner, Olaf Verfasser aut Counter strategies in global markets Olaf Ploetner Basingstoke Palgrave Macmillan 2012 xiii, 170 p. ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 161-166) and index The new competition -- On war and strategies -- No-frills technology -- Complex service solutions -- Perspectives Industrial marketing / Developing countries Industrial marketing / Developing countries / Case studies Entwicklungsländer Hybrides Leistungsbündel (DE-588)7851257-8 gnd rswk-swf Weltmarkt (DE-588)4117627-3 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Produktvariation (DE-588)4175819-5 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmen (DE-588)4061963-1 s Wettbewerbsstrategie (DE-588)4200234-5 s Produktvariation (DE-588)4175819-5 s Hybrides Leistungsbündel (DE-588)7851257-8 s Business-to-Business-Marketing (DE-588)4631075-7 s Weltmarkt (DE-588)4117627-3 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024975738&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Plötner, Olaf Counter strategies in global markets Industrial marketing / Developing countries Industrial marketing / Developing countries / Case studies Entwicklungsländer Hybrides Leistungsbündel (DE-588)7851257-8 gnd Weltmarkt (DE-588)4117627-3 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Unternehmen (DE-588)4061963-1 gnd Produktvariation (DE-588)4175819-5 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
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| title | Counter strategies in global markets |
| title_auth | Counter strategies in global markets |
| title_exact_search | Counter strategies in global markets |
| title_full | Counter strategies in global markets Olaf Ploetner |
| title_fullStr | Counter strategies in global markets Olaf Ploetner |
| title_full_unstemmed | Counter strategies in global markets Olaf Ploetner |
| title_short | Counter strategies in global markets |
| title_sort | counter strategies in global markets |
| topic | Industrial marketing / Developing countries Industrial marketing / Developing countries / Case studies Entwicklungsländer Hybrides Leistungsbündel (DE-588)7851257-8 gnd Weltmarkt (DE-588)4117627-3 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Unternehmen (DE-588)4061963-1 gnd Produktvariation (DE-588)4175819-5 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Industrial marketing / Developing countries Industrial marketing / Developing countries / Case studies Entwicklungsländer Hybrides Leistungsbündel Weltmarkt Business-to-Business-Marketing Unternehmen Produktvariation Wettbewerbsstrategie Fallstudiensammlung |
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